Short Term Rental Secrets Podcast

GUEST'S BIO Dr. Rachel Gainsbrugh is the co-founder of a luxury boutique brand covering GA, FL, the Poconos, and the smokies of TN. Providing luxury vacation and workforce housing for families, medical professionals, and workers in other industries. She's also an instructor at REI-USA, a national REIA organization, and has been featured on Bigger Pockets, Netflix, and several podcasts. HIGHLIGHTS OF THE EPISODE 01:05 Watch last week's free training by sending a message to support@strsecrets.com 01:34 Subscribe, share, and leave a review for Short Term Rental Secrets 02:08 Dr. Rachel Gainsbrugh introduction and background 04:26 How Dr. Rachel got into the STR industry 09:51 How Dr. Rachel found her first STR home 12:55 Dr. Rachel talks about her strategy for luxury properties 16:50 The price of luxury STRs per market 17:31 Additional services offered by Dr. Rachel for her properties 18:13 Dr. Rachel's goal for her STR business 19:38 What Dr. Rachel's team look like 23:54 Dr. Rachel's favorite market for her luxury rentals 26:17 Technologies and systems that Dr. Rachel use for her STRs 29:26 Why you should not use the Airbnb smart pricing 30:03 Mike and Dr. Rachel talk about the story of how Mike pursued his STR business 33:15 Acknowledgments to Dr. Rachel 33:24 Where can people connect with Dr. Rachel 34:11 Dr. Rachel's #1 secret to success with STR NOTABLE QUOTES "Take care of your people." - Mike Sjogren "Push through on something that you are definitely passionate about." - Rachel Gainsbrugh "Surround yourself with people that will support, encourage, and challenge you." - Mike Sjogren CONNECT WITH THE GUEST Rachel Gainsbrugh: Instagram | Linkedin CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO Australian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards. HIGHLIGHTS OF THE EPISODE 04:01 Tracey Northcott introduction and background 06:20 How Tracey started in the STR industry 12:04 The platform that Tracey used in Japan for her STRs 13:12 Tracey talks about her STR properties and how the pandemic hit her business 17:12 Tracey's target market for her STRs 19:08 E and Tracey talks about cultural differences through STRs 21:28 Tracey talks about maximizing profitability 23:14 How Tracey maximized profitability within her STR portfolio 30:09 The psychology of buying 33:04 E talks about scaling down successfully 34:17 Branding yourself as a short term rental business owner 45:45 Where can people connect with Tracey 47:35 Tracey's #1 secret to success with STR 48:12 Acknowledgments to Tracey NOTABLE QUOTES "Know who you are serving." - Tracey Northcott "Understand what works for you." - Mike Sjogren CONNECT WITH THE GUEST Tracey Northcott: Instagram | Facebook | Twitter Tokyo Family Stays | Tokyo Family Stays Instagram | Tokyo Family Stays Facebook Tracey Northcott | Tracey Northcott Consulting Instagram | Tracey Northcott Consulting Facebook CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

HOST'S BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele. HIGHLIGHTS OF THE EPISODE 08:47 Building partnership 09:54 Breaking down business partnerships 10:33 Mike talks about partnering with E for a business 11:33 E talks about his failed partnerships 13:29 Why the 50:50 partnership does not work 14:28 Having the uncomfortable conversation 15:06 Mike talks about his first partnership and his current partnership 17:26 Why some partnerships fail 18:20 How to avoid unpleasant situations 18:27 Personality assessment 18:41 What is an effective partnership 20:08 Understanding the "why"' and the vision 22:07 E shares the effect of bringing his wife to his business 23:14 Mike shares his experience about partnering up with his wife 25:21 Correcting the process, not the person 26:03 Having accountability 27:37 Letting it go and trusting your partner 28:49 Questions to ask yourself before jumping into a business partnership 29:58 What makes a good partnership 31:58 Hiring an attorney for your operating agreement 32:54 Being honest with yourself about having a business partner 35:36 Moral of the story NOTABLE QUOTES "A 50:50 partnership is a 0:0 partnership because there is no leader." - Emanuele Pani "Get the right butts in the right seats on the bus." - Mike Sjogren "If you love what you do, you are never working." - Emanuele Pani "Correct the process, not the person." - Mike Sjogren "Don't act out of fear." - Emanuele Pani "A partnership is not the answer to get you started." - Emanuele Pani CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO Kate & Betsy are the co-founders. While both help with all aspects of the business, Kate’s expertise and experience lies more in the Airbnb industry, while Betsy has an interior design background. Kate also operates a full-time Airbnb business called Riley and Besty co-owns an interior design business called The Estate of Things. Kate and Betsy have been best friends for a long time, but after Betsy was diagnosed with cancer for the second time, their relationship dynamic changed. Kate became a caretaker and a huge source of support for Betsy, using the experience she gained working in marketing for health and diet brands to assist Betsy in following a medically necessary, extremely strict diet. While Betsy was going through chemotherapy, the two friends began to view life differently and discovered a newfound sense of purpose and joy in one of their favorite hobbies--decorating and designing Kate’s Airbnb rental houses. HIGHLIGHTS OF THE EPISODE 04:00 Kate Shaw and Betsy Moyer introduction and background 05:27 How Kate and Betsy started in the STR industry 09:46 Kate and Betsy's business dynamic 15:30 Kate and Betsy talk about their team 17:53 What is an experiential design 21:28 Kate and Betsy vision for their business 23:03 Kate talks about her STR business operation 26:33 Kate shares about her STR units 29:30 Target market in Joshua Tree 30:15 Acknowledgments to Kate and Betsy 30:57 Where can people connect with Kate and Betsy 31:39 Kate and Betsy's #1 secret to success with STR NOTABLE QUOTES "This is your business. Design it the way you want it to work for you." - Mike Sjogren "Our only goal is to have fun." - Kate Shaw CONNECT WITH THE GUEST Kate Shaw: Instagram | Linkedin Betsy Moyer: Instagram | Linkedin The Estate of Things https://theestateofthings.com/ Retreat Airbnb https://www.instagram.com/retreatairbnb/ https://byretreat.com/  CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO Daniel Iliescu runs Bonsai Hospitality Management, a startup looking to help transform the STR market for the better. Their focus is on the essentials that hosts use to run their operations. Daniel and his team think that by targeting the hosts that manage their own properties, they can have the biggest impact on the quality and standards of the industry. HIGHLIGHTS OF THE EPISODE 04:34 Daniel Iliescu introduction and background 05:58 What made Daniel start Bonsai Hospitality 09:34 How Daniel found his manufacturing facility 11:43 Daniel shares the outsourcing process for essentials 13:15 Daniel explains the different bath collections of Bonsai Hospitality 16:20 Daniel shares where he sources bedding 18:55 Daniel talks about wi-fi porter 22:28 Daniel's vision for Bonsai Hospitality 23:26 What sets STRs apart from hotels 24:37 The difference that quality makes 26:09 Cotton vs polyester 29:32 Daniel debunks the thread count myth 31:49 Daniel talks about non-wrinkling 34:59 Investing in beds and baths 37:59 Daniel shares a tip on how to offer guests a local experience 39:08 Acknowledgments to Daniel 39:38 Where can people connect with Daniel 40:38 Daniel's #1 secret to success with STR NOTABLE QUOTES "God lives in the details." - Daniel Iliescu "Quality would prevail over time." - Daniel Iliescu "Having respect for others goes a long way." - Emanuele Pani CONNECT WITH THE GUEST Daniel Iliescu: Instagram | Linkedin Bonsai Hospitality Management CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO Joseph Reilly founded Patriot Family Homes to meet the need for affordable, reliable housing in the South, particularly near military bases. A captain in the Army, Joe has deployed with the Ranger Regiment to Afghanistan and Ukraine. He previously served on the National Security Council at the White House. HIGHLIGHTS OF THE EPISODE 05:40 Joseph Riley introduction and background 07:16 How Joseph started in the STR industry 09:47 Business models that Joseph are using for his STR business 10:46 Joseph talks about his STR portfolio 12:02 How Joseph managed his business while on an active duty 14:51 Joseph talks about who manages his guest communications 16:37 How Joseph hosts his STRs 19:01 What Joseph buys for his STRs 20:01 2 things that are not included in Joseph's warehouse 20:42 Joseph's target location 21:57 Management packages of Patriot Family Homes 22:57 Systems that Joseph and his team use 23:40 Joseph's vision for his STR business 26:29 Average nightly rate for Joseph's STRs 30:36 Joseph's primary function on his STR business 33:39 Acknowledgments to Joseph 34:15 Where can people connect with Joseph 34:44 Joseph's #1 secret to success with STR NOTABLE QUOTES "We are trying to be really disciplined in learning how to operate and make money in markets where's there's less fat on the bone." - Joseph Riley "Hold onto your guns as to what you know is going to work for your business." - Emanuele Pani CONNECT WITH THE GUEST Joseph Riley: Linkedin Patriot Family Homes CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental and business consultancy while also advising multiple companies as Board Member and Executive Chairman. A sought-after speaker, panelist and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short term rental to the specifics of online distribution in the top 5 OTAs. Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He’s also an accomplished operator, having led Interhome, Hotelplan Group and Swissport as CEO. HIGHLIGHTS OF THE EPISODE 04:36 Simon Lehmann introduction and background 05:59 How Simon started in the hospitality industry 08:11 Transitioning from being an executive vice president of an airport ground company to a CEO of a vacation rental company 11:21 Simon shares his vacation rental journey 14:04 What is AJL Atelier? 14:42 Simon shares his tips for those who are starting their STR business 18:14 E shares his experience when he first started his STRs 20:20 Bridging traditional hotels and the vacation rental spaces 29:37 Simon's insight about traditional hotels acquiring STRs 33:21 The best business model to use in starting your STR business 37:00 Building a management company and selling it 42:45 Demand vs supply 43:31 Taking a balanced approach from owners to guests 45:45 How to connect with Simon 46:41 Simon's #1 secret to success with STR 50:23 Acknowledgments to Simon NOTABLE QUOTES "There is no one size fits all, we need to be flexible." - Simon Lehmann "The demand is here but we need to professionalize."  - Simon Lehmann CONNECT WITH THE GUEST Simon Lehmann: Clubhouse | Instagram | Linkedin AJL Atelier CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO  Tatianna Taylor-Tait is an award-winning designer helping individuals design beautiful homes and create passive income through property rentals. With almost 7 years in the Short Term Rental industry, Tatianna now uses her knowledge to educate hosts to stop getting in their own way and build a financially free life that they love. HIGHLIGHTS OF THE EPISODE  03:25 Tatianna Taylor-Tait introduction and background 03:51 How Tatianna started in the STR industry 08:11 Tatianna's first STR deal 10:53 What made Tatianna start her graphic design business 13:36 Jumping into STR with the right resources 16:41 How Tatianna creates a guest experience through interior design 20:57 Making your property stand out 22:58 The abundance mindset 23:34 How Tatianna spends a limited budget 28:15 Tatianna shares what her business looks like 29:57 How STR changed Mike's life 31:00 Tatianna's advice for the listeners 32:01 Tatianna talks about her team 34:37 Acknowledgments to Tatianna 35:06 How to connect with Tatianna 35:56 Tatianna's #1 secret to success with STR NOTABLE QUOTES  "Problems are going to happen but if you put your effort in and keep the course, something's gotta give." - Tatianna Taylor-Tait "Insanity is doing the same thing and expecting a different result." - Tatianna Taylor-Tait "Put in that one little extra to set yourself apart." - Mike Sjogren CONNECT WITH THE GUEST  Tatianna Taylor-Tait: Clubhouse | Instagram | Facebook tatiannataylortait.com Thanks for Booking CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

HIGHLIGHTS OF THE EPISODE  04:10 Join Mike's free training - https://www.strsecrets.com/webinar 05:52  How Mike and E met on M1 07:16 Mike's mental switch on creating income 09:44 The cat story 10:36 Living life by design 13:06 Pushing yourself for more 14:06 Being control of the driver seat for a positive outcome 14:57 Evaluating your circle of friends 15:29 Surrounding yourself with high-level people 16:30 E shares his Ironman story 18:07 Making the first million 19:16 The ripple effect of the right peer group 22:21 The power of your network 22:31 Building relationships with people you want to be like 27:28 How to consistently hit your goals 28:19 Knowing what you want and saying yes 30:09 Investing in yourself 35:29 Leveraging the power of positive peer pressure 41:12 Making connections on the Clubhouse app 42:21 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets 42:43 Putting full effort into the things that you want to do 44:41 David Goggins and Jocko Willink's podcast 47:23 The rule of thirds 48:02 Being mindful of your blind spots 49:55 Cutting negativity and elevating your peer group 57:55 Join our growing Facebook group - https://www.facebook.com/groups/STRentalsecrets 59:05 Watch Mike's free masterclass - https://www.strsecrets.com/strmasterclass 59:08 Apply to the Mastermind to scale and take your business to the next level - https://www.strsecrets.com/apply 59:18 Sign up for the free Accelerator webinar - https://www.strsecrets.com/webinar NOTABLE QUOTES  "Live life by design." - Emanuele Pani "Most people want the shot but they keep passing the ball." - Emanuele Pani "Put your money where your mouth is." - Mike Sjogren "Tell me who you're with and I'll tell you who you are." - Emanuele Pani CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO  Claire Rosenberg is currently working as a Customer Success Manager at Linkedin and is managing 8 short term rentals for homeowners all remotely. She is a co-host of the Millenial Millionaire Real Estate Podcast with Jonathan Farber. She started her STR journey by joining Mike Sjogren's STR Secrets Mastermind coaching program and has scaled to 8 co-host properties in 8 months.  HIGHLIGHTS OF THE EPISODE  04:40 Claire Rosenberg's introduction and background 05:34 How Claire got into the STR industry and real estate investing 09:00 Claire's first short term rental deal  10:24 Claire's STR journey 12:26 The snowball effect of referrals 14:00 Claire's mindset switch scaling from 4 to 8 units 15:42 Problem-solving in business 16:35 Being emotional and passionate in business 18:32 Not every deal is a good deal 20:10 E's tip for cold calling 21:27 Co-hosting out of state 21:24 How Claire manages her STR business while working a 9-5 job 29:29 What is a "Runner" and why they're vital to your business 31:07 Taking care of cleaners 32:40 The reality of out of state co-hosting 36:22 The bare minimum attitude 38:32 Mike's time management tip  42:13 Acknowledgments to Claire 42:51 Claire's #1 secret to success with STR 44:15 How to connect with Claire NOTABLE QUOTES  "The more I think about the abundance that is available to us, the more I realize that I am allowed to say "no" and that something better is gonna come." - Emanuele Pani " I think we should wear our emotions on our sleeves and just live life like that because it's just more real." - Emanuele Pani "Not every deal is a good deal." - Mike Sjogren "Audit your time and be laser-focused on what you want to achieve, and you'll start moving the needle every single day." - Mike Sjogren CONNECT WITH THE GUEST  Claire Rosenberg: Instagram | Facebook | Linkedin Millennial Millionaire Through Real Estate Podcast Short Term Made Easy CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices