Short Term Rental Secrets Podcast

Ep 68 - Maximizing Profitability in STRs with Tracey Northcott

Sep 20, 2021

50:12

GUEST'S BIO
Australian Tracey Northcott of Enfour, Tokyo Family Stays and Tracey Northcott Consulting, is a serial entrepreneur and multi-preneur based in Tokyo, Japan. She is one of the most successful Airbnb hosts in Tokyo. She also runs the Software development company Enfour with her family as well as Tracey Northcott Consulting where she helps other hosts discover the true potential of their STR or Airbnb business maximizing their investment, enjoyment, and hospitality standards.

HIGHLIGHTS OF THE EPISODE
04:01 Tracey Northcott introduction and background
06:20 How Tracey started in the STR industry
12:04 The platform that Tracey used in Japan for her STRs
13:12 Tracey talks about her STR properties and how the pandemic hit her business
17:12 Tracey's target market for her STRs
19:08 E and Tracey talks about cultural differences through STRs
21:28 Tracey talks about maximizing profitability
23:14 How Tracey maximized profitability within her STR portfolio
30:09 The psychology of buying
33:04 E talks about scaling down successfully
34:17 Branding yourself as a short term rental business owner
45:45 Where can people connect with Tracey
47:35 Tracey's #1 secret to success with STR
48:12 Acknowledgments to Tracey

NOTABLE QUOTES
"Know who you are serving." - Tracey Northcott
"Understand what works for you." - Mike Sjogren

CONNECT WITH THE GUEST
Tracey Northcott: Ins tagram | Facebook | Twitter
Tokyo Family Stays | Tokyo Family Stays Instagram | Tokyo Family Stays Facebook
Tracey Northcott | Tracey Northcott Consulting Instagram | Tracey Northcott Consulting Facebook

CONNECT WITH THE HOSTS