Short Term Rental Secrets Podcast

GUEST'S BIO  Jeff Iloulian has been in the vacation rental industry for over 8 years. He has set up, managed or operated over 250+ vacation rental properties - from master leasing apartment buildings to arbitraging luxury mansions. He has also worked directly with Airbnb on various pilot programs for Airbnb Plus and Luxe. Jeff has successfully grown several businesses and has a passion for interdisciplinary problem-solving in emerging industries. He has a background in Economics and Philosophy from Columbia University and a JD from UCLA School of law. Before becoming an entrepreneur he spent three years as a lawyer practicing Business and Intellectual Property litigation.   HIGHLIGHTS OF THE EPISODE  04:23 Jeff Iloulian introduction and background  05:39 How Jeff got into the STR industry  07:39 Jeff's first deal in STR  08:19 How Jeff scaled and navigated his Airbnb business  10:58 Jeff shares what his team look like  12:55 E talks about his high-end hospitality Airbnb experience in Barcelona  14:12 Jeff shares where he pools his team from 16:01 Jeff's favorite real estate model  17:37 Jeff talks about his goal when he first started with Airbnb  20:12 Factors that made Jeff jump into the Airbnb industry  21:25 Jeff talks about his business HostGPO  25:37 Mike shares his experience working with HostGPO  26:15 Looking at things from a high-level business standpoint  33:12 Jeff's vision for HostGPO and in the Airbnb industry  35:30 Is the STR industry oversaturated  38:31 HostGPO discounted rate categories  41:39 Acknowledgments to Jeff  42:14 Where can people connect with Jeff  44:42 Jeff's #1 secret to success with STR   NOTABLE QUOTES  "Being strategic and opportunistic, keeping your eyes open is I think are the secrets to success." - Jeff Iloulian  "If you're in the early stages, don't live in a wishful world. Don't be afraid to say no to people, opportunities are not limited." - Emanuele Pani   CONNECT WITH THE GUEST Jeff Iloulian: Instagram | Facebook | Linkedin  HostGPO: Website   CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin  https://linktr.ee/the_airbnbguy  Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin  FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO Myka Artis is a short term rental investor utilizing the rental arbitrage strategy and BRRRR to acquire his STRs. He owns 3 STRs and arbitrages over 400+ properties. HIGHLIGHTS OF THE EPISODE 02:34 Join our growing STR Secrets Facebook community - https://www.facebook.com/groups/STRentalsecrets 03:05 Myka Artis introduction and background 04:04 How Myka got into the STR industry 05:16 Myka's first condo in North Arlington 05:45 Myka shares his experience with his parent's timeshare 06:36 Myka's first house on Airbnb 07:00 Myka's first partnership deal 08:31 The power of timeshares 13:32 Myka breaks down his timeshare STR model in depth 14:54 Best set up for an STR space 17:30 Why Myka loves short term rentals 18:23 How Myka got to 400 short term rentals 19:19 What are the things to look out for when running timeshares on Airbnb 21:32 Myka shares how he started with his Airbnb properties 22:25 Myka's favorite real estate investment strategy 23:40 The acquisition cost on a BRRRR deal 25:08 How Myka gets mortgages for his Airbnb properties 28:27 Myka's 5-year vision 29:43 How Profit First changed Myka's perspective 33:06 Myka talks about his team 34:06 Systems that Myka uses for his business 38:04 Credit card hacking 44:38 Where can people connect with Myka 46:35 Myka's #1 secret to success with STR NOTABLE QUOTES "I already have a perfect day planned out of what I want, and I know that I'll be there soon." - Myka Artis "My number one secret to success was just doing it." - Myka Artis "We are just humans and we all have our days but it is the big why of having the vision and understanding what you want, having a partner that you want to do it with, it just makes it all worth it." - Emanuele Pani "The more seeds you plant everywhere, the more opportunities that are going to come your way." - Mike Sjogren CONNECT WITH THE GUEST Myka Artis: Clubhouse | Instagram | Facebook | Linkedin Live Let Thrive: Website| Instagram | Youtube | Facebook CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST'S BIO Justin Skinner grew up in Springfield, MO, and played collegiate baseball. He owned a commercial photography and graphic design business with his wife when they got their invoices with short term rentals. They have been hosting for about five years now and are in the process of building a lake house short term rental on Table Rock Lake. HIGHLIGHTS OF THE EPISODE 05:04 Justin Skinner's introduction and biography 05:46 How Justin got into the STR industry 07:36 Justin shares his experience with his first deal while doing design and photography work  10:20 Justin's Airbnb story 13:25 How Justin and his wife does pricing 14:07 Justin shares how he interacts with his guests 15:11 E's personal experience about interacting with hosts during his stay in Spain 17:40 Justin talks about his team 18:13 How much time Justin spends on running his units 20:20 Thoughts about hospitality and personal touches 23:51 Types of guests that Justin's Airbnb caters 24:52 The can opener experience 26:45 Justin's units in Missouri 27:46 Sharing bad experiences on their Airbnb 29:37 Justin's 5-year vision 31:20 Insights about self-growth, goals, and success 36:19 Celebrating little wins 37:08 Acknowledgments to Justin 37:50 Where can people connect with Justin 38:36 E's message to Justin 39:47 Justin's #1 secret to success with STR NOTABLE QUOTES "A lot of people say that there's not a lot of opportunities, but the reality is that they are always around and it's just a matter of taking chances." - Emanuele Pani "We are all for growth, we just don't want to overload ourselves and get it into some time crunch" - Justin Skinner "When you look at your life through the shoulds of what other people are doing, you'll just end up being unhappy." - Emanuele Pani "We're content without being content." - Justin Skinner "You can go as big as you want but what is the why behind it." - Mike Sjogren CONNECT WITH THE GUEST Justin Skinner: Facebook | Instagram Prixel Creative LLC - https://www.prixelcreative.com/ Alpha Realty CONNECT WITH THE HOSTS Michael Sjogren: Facebook Group | Facebook | Instagram | Linkedin | Youtube https://linktr.ee/the_airbnbguy Clubhouse handle: @MichaelSjogren Emanuele Pani: Facebook | Instagram | Linkedin Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices

HOSTS' BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 05:09 E shares his personal experience renting several Airbnbs for his trip to Europe 07:29 How to make your Airbnb amazing 08:56 How to turn your vacation into a productive one 09:48 Evaluating E's experience at the first Airbnb in Spain 13:43 How to set proper expectations to guests 15:13 E's experience on his second Airbnb in Spain 17:35 Why you need to de-personalize your properties 19:29 Providing an ideal guest experience 23:36 E's advice for Airbnb hosts 24:24 Mike's advice for Airbnb hosts  24:47 How E manages his 40 units in Florida while being on a vacation in Europe 27:21 How to become financially free 28:55 Insights about work-life balance 33:23 Finding out what lights you up 34:16 Mike and E talk about financial freedom 35:47 Watch Mike's free masterclass on how to launch, automate and scale a short term rental business - https://www.strsecrets.com/ 35:53 Join our growing free Facebook group - https://www.facebook.com/groups/STRentalsecrets 36:14 How to take your business to the next level -  https://www.strsecrets.com/ NOTABLE QUOTES "This life is really a game of momentum. The real hack is how do you keep the momentum as you are experiencing and enjoying life." - Emanuele Pani "This for me is a dress rehearsal to spending more and more time, and what I am creating is very much the life that I don't need a vacation from." - Emanuel Pani "There is a lot of talk about work-life balance, I think it's a big lie. So for me, it's work-life integration, how do I want to design my life?" - Mike Sjogren "Chase momentum for the things that matter to you." - Mike Sjogren "Financial freedom, it's not a big number every month. Financial freedom is affording the life that you want to afford when you want to afford it." - Emanuel Pani CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube |  https://linktr.ee/the_airbnbguy Clubhouse handle: @MichaelSjogren Emanuele Pani: Facebook | Instagram | Linkedin Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices

HOSTS’ BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.   HIGHLIGHTS OF THE EPISODE 08:05  What to expect in this episode. 08:55  Emanuele’s morning habits and how it has evolved over time. 11:54  Mike’s routine and habits. 16:20  The real reason why habits are important. 20:03  A to-do list can become a to-die list. 23:15  Having goals and why you’re not hitting them. 25:00  Maintaining momentum! 27:24  Consistency is always the key! 28:02  What are the keystone habits that you can do for the phase of the business that you’re in now. 30:18  Give yourself actionable things to do. 33:23  Mike and E’s weekly habit keystones that he’s implemented are related to STRs. 39:19  Mindset and personal development shows are vital to your success.  Join our Facebook group! www.facebook.com/groups/STRentalsecrets BOOKS MENTIONED: Miracle Morning by Hal Elrod Atomic Habits by James Clear Psycho-Cybernetics by Maxwell Maltz Extreme Ownership by Jocko Willink Profit First by Mike Michalowicz NOTABLE QUOTES (KEY LESSONS): "If you don't have a lot of this keystone habits in place, it can fall by the wayside very, very quickly." - Mike Sjogren "I team for 10 minutes before I actually shower, and I'll just visualize my goals as if I've already achieved them and then how I want my day to go." - Mike Sjogren "I'm very protective of my time and that's how I'm able to get things done." - Mike Sjogren "To me what makes a habit work is just that you do it. I don't care when you do it." - Emanuele Pani "There is an emotional toll that you pay everytime you write down your goals and then you look back at them and you don't accomplish them." - Emanuele Pani "It's honestly that simple. Where am I going to go, Where am I at now, How am I going to get there, and how can I make incremental progress every single week to hit those targets?" - Mike Sjogren CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy  Clubhouse handle: @MichaelSjogren                    Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Nikola Grubelic - is the founder and CEO of Direct Booker, an international short-term rental management company with a portfolio of 8,000 + units in 9 countries through 22 franchises. Direct Booker is one of the World’s Top 10 Property Management Companies & Technology Developers with the World’s Leading Franchise Model in the Short Term Vacation Rental Industry. HIGHLIGHTS OF THE EPISODE 04:16  Nikola Grubelic’s Intro/Biography. 05:16  How he started in the STR industry. 09:03  Decided to scale from 35 units after 2 years. 10:10  How their franchise model works. 14:02  What you can expect from their franchise. 16:42  How the marketing under Directbooker works. 17:52  How you get in the Directbooker franchise. 21:21  To whom they present their presentations. 23:21  Their Journey from 35 to over 8,000 units. 26:16  How their franchisees operate. 27:22  Not owning any properties as a company. 28:20  Their vision for Directbooker. 30:50  Selling their property management system. 32:17  Some tips on how to beat Covid and keep getting bookings. 34:38  Where can people learn more about Directbooker. 35:44  Nicola’s number 1 secret to success with short-term rentals. 37:43  Putting additional effort for when everything gets back to normal. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I get reservations and I get booked every single day that I work and I saw the opportunity there." - Nikola Grubelic "Basically we are a vacation rental company providing vacation rental solutions." - Nikola Grubelic "We have different tools on how to engage with property owners to contact us to tell them how they can earn and what is the way we work with them." - Nikola Grubelic "We don't have any properties. We don't own anything as a company. We are just working on the revenue share a month." - Nikola Grubelic "Putting yourself in the business and if you do that hard work, things will happen and you will get paid back at the end." - Nikola Grubelic CONNECTING WITH THE GUEST Website: https://partners.direct-booker.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Dave Goodfellow - is in the property business for 10 years. 3 years STR, mixed strategies. He’s owned, he’s rent-to-rent (rental arbitrage), he’s done management. He also has 3 Aparthotels and he currently has 40 units. HIGHLIGHTS OF THE EPISODE 04:03  Dave’s Intro/Biography. 05:29  What triggered Dave to get into real estate and short-term rental space. 12:49  Their rent-to-rent management model. 13:34  Their service accommodation road map. 17:27  Walkthrough on how they purchased 3 hotels. 20:56  Learning, partnering and getting connections from Clubhouse in just 3 months. 22:45  The main reason why Dave got into AppartHotels. 26:18  Doing the 3 properties on their existing brand or creating separate brands for each. 28:54  Dave’s plan for this year (2021). 31:06  What does Dave's week and day look like? 33:36  Creating the process and systems to scale the business. 36:21  Who they hired when they got the 7 units. 40:04  Doing the training properly. 45:30  The worst thing you can do when you interview people. 46:17  Acknowledgements for Dave Goodfellow. 47:44  Where can people learn more and connect with Dave? 49:15  Dave’s number 1 secret to success with short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "It's very much a systemized and scalable business, and we've built it that way for a reason." - Dave Goodfellow "A process is really very simple. You start at the beginning and you work on how or what the steps are, to get to the end, and then you build a system or a process around it." - Dave Goodfellow "The day I get to a place where I'm not learning, is the day I quit." - Dave Goodfellow "You've got to be consistent. You've got to keep on doing the mundane daily tasks that give you the success at the end of it." - Dave Goodfellow CONNECTING WITH THE GUEST Instagram: https://www.instagram.com/davegoodfellowofficial/?hl=en Facebook:https://www.facebook.com/dave.ikonic.7/about LinkedIn: https://www.linkedin.com/in/davejamesgoodfellow/?originalSubdomain=uk Business: - Ikonic - Ikonic training academy - Ikonic property investments - CopperHouse Property: https://www.facebook.com/copperhouseproperty/ - We talk property Club (Clubhouse) Learn more about your ad choices. Visit megaphone.fm/adchoices

HOSTS' BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 04:17  The true definition of freedom. 05:47  What to expect from this episode. 07:51  1st takeaway: From Ep. 9 with Julie George 12:15  2nd takeaway: From Ep. 36 with Braydon Ross 15:36  3rd takeaway: From Ep. 29 with Andrew Bate 18:21  4th takeaway: From Ep. 26 with Antonio & Dominique 22:49  5th takeaway: From Ep. 34 with Brian Fontenot 25:09  6th takeaway: From Ep. 37 with James Murphy 28:17  7th takeaway: From Ep. 44 with TJ Tijani 30:56  8th takeaway: From Ep. 39 with Tia Bailey 35:02  9th takeaway: From Ep. 48 with Bill Faeth 39:19  10th takeaway: From Ep. 31, 40 & 41 with Mark Simpson 45:41  One of Mike and E’s key to success. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I always find it so fascinating when you meet these founders of these companies that just have these ideas that just keep popping up from this industry." - Mike Sjogren "Really understanding what makes people do what they do and understanding the emotional components of being in hospitality, I think it's a great blessing." - Emanuele Pani "Having the mindset of buying everything in bulk, putting it in a central location, packaging everything together and then dropping everything off? That to me was the clear example of how you can go from 0 to 300 units in 18 months." - Emanuele Pani "When you're doing 10, 20, 50 units at once, you have got to find a way to streamline that. Otherwise it'll be a disaster." - Mike Sjogren CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy Clubhouse handle: @MichaelSjogren Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Noble Crawford - is a 7-year business owner and principal partner in the short term rental industry. His diverse background spans several years in hospitality, technology, and sales & marketing. Noble has worked with brands such as Marriott, Hilton, IHG, and more. His experience enables him to teach his students how to collaborate with multifamily owners & property management firms to create win-win partnerships. HIGHLIGHTS OF THE EPISODE 07:17  Noble’s Intro/Biography. 08:03  Noble’s background and how he got into the short-term rental space. 16:43  How he was introduced to short-term rentals. 19:19  The first deal and the progression up until now. 21:29  Noble’s 10 units. 26:21  How Noble’s progression, strategies and how he keeps his units full. 31:31  When Noble got introduced to a real estate developer. 36:56  Having the right conversation with the property owners and landlords. 38:44  Noble’s direct bookings and mid-term stays. 45:03  It’s all about the relationships. 45:32  A tidbit for the audience interested in going after multifamily land developers. 50:04  Where can people find out more about Noble Crawford. 51:11  What is Noble’s number 1 secret to success with short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "You look forward to No's, because the more No's you get you'll eventually get to that 1 Yes." - Noble Crawford "That’s a foot on the ground, going out having legit conversations, not as easy to scale but when you do the work and you do it once and you do it right? I will pay you dividends over and over and over." - Noble Crawford "Till this day, we get deals from that very first conference that I went to and I continue to go to more conferences." - Nobel Crawford "We don't want to come in where we're winning and they're losing or vice versa, because that's not good business." - Noble Crawford CONNECTING WITH THE GUEST Instagram: https://www.instagram.com/noble.crawford.3/ Facebook: https://www.facebook.com/noblecrawford LinkedIn: https://www.linkedin.com/in/noblecrawford/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Mike Reilly - is an STR Operator based in North Carolina. Over the past 14 months Mike has been able to build a portfolio of 6 rental units (4 STRs) which are netting him and his wife $12,000/month! Mike started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 05:21  Mike’s Intro/Biography. 06:04  Mike’s journey with short-term rentals. 10:39  How many hours a week he’s spending running and looking for new units. 16:51  The coolest and challenging things when you become financially free. 20:11  How Mike got over the fear to take the leap on doing short-term rentals. 24:14  Mike’s bigger vision for his STR’s. 25:44  The best tip to push you to start your own short-term rentals. 26:39  Where to find these co-host deals. 28:39  How much Mike’s background in sales helped him in getting deals. 31:10  Mike’s mindset in taking on challenges. 32:44  Where can people get in touch with Mike Reilly. 34:07  Mike’s number 1 secret to success with short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "Our goal is to get to 20k cash flow per month so that we have financial freedom." - Mike Reilly "It's just trying to find that balance of how much time do I want to spend on my 9-5, and how much time do I want to spend with my family, and how much freedom do we have to travel and do the things that we really want to do." - Mike Reilly "Just take action. You'll figure it out. If it feels stressful or it feels like it could draw out a lot of challenges, Just do it." - Mike Reilly "The number 1 key from getting from 0 to $12,000 to getting over that fear, the number 1 key is just, you got a great community around us, how do we figure this out?" - Mike Reilly CONNECTING WITH THE GUEST Instagram: https://www.instagram.com/mreillypsu/ Facebook: https://web.facebook.com/michael.reilly.37017 Learn more about your ad choices. Visit megaphone.fm/adchoices