Short Term Rental Secrets Podcast

HOSTS BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 03:00  What are Mike’s and E’s roles look like now on their business. 04:30  Tool that you need to prepare for growth. 08:51  Getting PMS or channel managers to streamline processes for you. 15:19  Preparing your mindset for scaling. 17:52  E’s experience on having an executive assistant/ property manager on his team. 21:19  What you should be spending your time on. 24:43  Showing your team how you operate by working harder. 27:05  A tactical definition of “working on” versus “working in” the business. 27:43  Recap of the episode. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I prefer to work with cleaning companies because, again if the main cleaning person is sick or on a vacation or whatever, there's other people in the company that can go and get the property cleaned." - Mike Sjogren "You need to start thinking like an entrepreneur, like a business owner and less like an operator that's working as a worker bee in your business." - Mike Sjogren "You're creating yourself 1. Freedom. But 2. you're creating a consistent experience for your guests without you being involved in it." - Emanuele Pani "When you bring on somebody to help you, may it be a local person or VA, the only thing you can teach them is how you've been doing things." - Emanuele Pani CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube | https://linktr.ee/the_airbnbguy Clubhouse handle: @MichaelSjogren Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Clubhouse handle: @epanirealestate 2021 Goal Achiever Action Guide: www.strsecrets.com/2021 Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Bill Faeth - has been involved in real estate for almost 25 years with both commercial and residential investing. In 2015 he switched the majority of his residential portfolio to short-term rentals from the long term after seeing an opportunity to increase profit and reduce risk. Bill currently has a multi-million dollar portfolio of short-term rental properties primarily located in vacation rental markets with a focus on beach, lake, and mountain properties. He has leveraged years of successful business growth strategies to specialize in maximizing vacation rental profits by turning $50,000 annual revenue properties into $90,000 properties yielding high profit via self-management. Bill shares these profit-boosting strategies along with how to self-manage, holding real estate, and so much more so you can build your short-term rental wealth while your guests make your mortgage payments. Bootcamp on June 7th and 8th, 2021 in Nashville, TN. Go to buildstrwealth.com HIGHLIGHTS OF THE EPISODE 04:22  Bill’s Intro/Biography. 05:28  What made Bill start his short-term rentals from long-term rentals. 10:17  What Bill’s 2nd tier location is. 11:45  What that 2nd deal looked like. 13:59  Bill’s molotov cocktail for a bad decision experience. 16:24  Learning valuable lessons from mistakes and failures. 18:21 Bill's strategy and what he’s focused on. 24:02  A breakdown of what EBITDA is. 25:51  A process that can increase what your property can make. 33:59  The 6 different types of buyers. 34:09  Giving more than you expect to receive. 43:18  Where can people get in touch with Bill Faeth. 44:23  Bill’s number 1 secret to success in short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets BOOKS MENTIONED: Millionaire Success Habits - Dean Graziosi NOTABLE QUOTES (KEY LESSONS): "Drive-in vacation rental markets were the most recession-proof through the recession and I also think they're the ones that have been impacted in the most positive fashion during Covid when urban markets were being hit hard at this time last year." - Bill Faeth "I lost a hundred grand on that property because I didn't follow my evaluation process." - Bill Faeth "It's very important to share those mistakes that we make." - Bill Faeth "The reason why people are coming to the market is what people miss as hosts." - Bill Faeth CONNECTING WITH THE GUEST Website: https://buildstrwealth.com/ Personal Website: https://www.billfaeth.com/ Facebook Group: https://web.facebook.com/groups/284886002732508 YouTube Channel: https://www.youtube.com/channel/UCnheh3vx0hT5Y7uHWhBs8kA Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Wil Slickers - brings a new perspective to tourism, hospitality, and service. Wil lives by the concept of "Exceeding Expectations and Creating Destinations." While running his network of podcasts, he is also an advisor for other hospitality brands like a Treehouse/Glamping company based in California and much more! Wil got his start by working for a Marriott Autograph Collection with over 700 rooms as a 4 Diamond property and even moved on to managing an all-suite hotel on the Oregon Coast before taking the leap into full-time self-employment and entrepreneurship. HIGHLIGHTS OF THE EPISODE 06:05  Wil’s Intro/Biography. 07:46  How Wil got started into the short-term rental business. 12:52  The kind of properties that they’re after. 15:41  Where they focus and dominate their STR properties. 18:14  What they plan on doing and the guest experience they want to give people. 20:48  Wil’s mission with their Podcast. 24:30  What they focus on for their investors. 27:44  When you are being a curated-moment focused. 30:41  What he brought into the business from his hospitality background. 33:03  Where can people find out more about Wil Slickers. 34:09  Having a separate website for bookings or not. 35:56  Wil’s number 1 secret to success with Short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "The focus is on this market and then as we expand and get a good portfolio here, we really want to see if we can copy and paste into other destinations." - Wil Slockers "There's a lot of commonalities but we can all learn from each other and I think the more we go with that approach, the industry of travel and hospitality will be better off in the future." - Wil Slickers "There's just certain things that you can do in order to go that one extra step." - Wil Slickers CONNECTING WITH THE GUEST Main Podcast: https://podcasts.apple.com/us/podcast/slick-talk-the-hospitality-podcast/id1365110128 Morning Show Podcast: https://anchor.fm/good-morning-hospitality Website: https://www.slicktalkthepodcast.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Ryan Luke - Was based in the UK and now he’s now going back and forth between UK and Dubai. He’s currently at over 130 properties. He’s targeting to get 200 properties by June. He’s doing this on a massive scale in multiple countries. HIGHLIGHTS OF THE EPISODE 05:43  Ryan’s Intro/Biography. 06:45  Backstory and how Ryan got into the whole Short Term Rental Industry. 10:40  Pushing to 200 properties by this summer. 12:28  A blend of the different models to use on your short-term rentals. 15:37  Ryan’s booking operations. 17:18  Their lead and commission structure. 18:46  Their systems and how they find more deals. 21:03  What made Ryan invest in Dubai. 24:10  What properties make the most sense for Ryan’s portfolio. 26:55  What Ryan spends his time on his business now. 30:24  How acquisitions usually happen. 34:27  Things you don’t notice when you’re passionate about your work. 36:27  Where can people find out more about Ryan Luke. 36:59  Ryan’s number 1 secret to success with Short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I had like, 3,500 pounds of bookings within 5 days." - Ryan Luke "I want a thousand properties by the time I'm 40." - Ryan Luke "It's about educating my staff to be able to educate the investors, the landlords, the owners, and then we just strike deals, help get them set up and just plug in the management system." - Ryan Luke "Because you go check on your business and you travel in different countries and that's kind of really why I want to do the international thing." - Ryan Luke CONNECTING WITH THE GUEST Website: officialryanluke.com Clubhouse handle: ryanluke Facebook: https://www.facebook.com/officialryanluke Learn more about your ad choices. Visit megaphone.fm/adchoices

GUESTS BIO Thank you to NoiseAware for coming on the show and offering STR Secrets listeners an exclusive 20% discount. Follow this link and use code STRSECRETS at checkout http://start.noiseaware.io/strsecrets Michael Goldin - is the director of business development for NoiseAware spearheading partnerships, advocacy, and expansion. He is a Phocuswright 35 under 35 leader committed to bettering the short-term rental industry and happens to be obsessed with travel, volleyball, and his 2-year-old son! HIGHLIGHTS OF THE EPISODE 03:58  Michael’s Intro/Biography. 05:29  Michael’s background and how he got involved with NoiseAware. 07:45  How he got involved with NoiseAware. 09:19  Renting out his house for a game-day-weekends. 11:24  Standardizing NoiseAware. 14:40  Signing up units using NoiseAware as a pitch. 16:48  NoiseAware on countering false complaints. 18:23  NoiseAware product demo. 22:21  How many NoiseAware sensors you need on a property. 23:47  Outdoor NoiseAware demo. 25:59  NoiseAware’s data on how often people have parties on their STR property. 28:22  How to handle guests that trigger the NoiseAware device. 29:48  How Michael Goldin handles noise on his properties. 32:29  NoiseAware’s future plans. 33:10  20% discount code: STRSECRETS 34:16  Where to find out more about Michael Goldin and NoiseAware. 34:55  Their number 1 secret to success with Short-term rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "Everyone always had the same question. How much money am I going to make and how are you going to take care of my home?" - Michael Goldin "NoiseAware - It really helps to keep your neighbors at ease, as much as it does keep yourself at ease." - Michael Goldin "The number 1 reason why regulations happen in markets is because people are concerned about noise, parties, parking and trash." - Michael Goldin "If you're not using it (NoiseAware), it's almost like it's unethical." - Michael Sjogren "As soon as that noise has exceeded the threshold, we're going to send you an alert." - Michael Goldin CONNECTING WITH THE GUESTS LinkedIn: https://www.linkedin.com/in/michaelgoldin1/ Website: https://noiseaware.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO TJ Tijani - Graduated from the University of Houston with a degree in Mechanical Engineering in 2012. While working in the oil and gas industry, he bought his first investment property in 2015. Between 2015 – 2017, TJ went on to complete several wholesale and fix and flip transactions. He also purchased several rental properties as well. In 2017, TJ discovered the short-term rental strategy and hasn’t looked back. TJ bought and remodeled his first short-term rental property in November 2017. His portfolio now consists of a mix of single and multi-family properties that he buys, remodels, furnishes, and turns into full-time short-term rentals. He also has full-time units that he rents via a rental arbitrage. TJ now teaches and educates others on how they can do the same thing. HIGHLIGHTS OF THE EPISODE 08:57  TJ Tijani Intro/Biography. 09:56  Why you should connect with us in Clubhouse. 10:16  The whole breakdown on how TJ got into the Short Term Rental Industry. 18:46  What the BRRRR strategy stands for. 20:41  TJ’s BRRRR strategy on the arbitrage strategy. 22:52  Why you need to join the FREE Facebook group! 23:26  How you can really make 6 figures in STR Business. 25:28  Why you need to invest in yourself and get educated in this STR industry. 30:48  TJ’s goals for 2021 and how many units does he have now? 32:00  What TJ’s team looks like. 35:39 Third-party cleaning team. 37:19  How much you should pay for your cleaners/handyman? 40:08  Try this for yourself and for your cleaners. 43:32  The most common question and mistakes that an educator gets from their student. 48:46  Where you can find out more about TJ Tijani. 51:03  TJ’s number 1 secret to success with Short Term Rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I think the most fulfilling thing is being able to show people how to get to this 6 figure bag in this short term rental business." - TJ Tijani "Part of what I teach is this BRRRR strategy to STR strategy." - TJ Tijani "The true value of business is the infrastructure, is the systems, is the actual business that you built." - TJ Tijani "Only 2 percent of the people are really doing it at a high level because they've invested in themselves and they treat it like a business." - Michael Sjogren CONNECTING WITH THE GUEST Facebook community: https://www.facebook.com/ttijani Instagram account: https://www.instagram.com/tjtijani/ Linktree: https://linktr.ee/tjtijani Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Vincent Breslin - is one of the founders of Uplisting.io. Uplisting helps property managers manage, automate and scale their business. Prior to Uplisting, he ran a similar company focused more on traditional hospitality which he and his partners sold to Tripadvisor. He also worked for HouseTrip which was an Airbnb competitor back in the day.  HIGHLIGHTS OF THE EPISODE 04:17  STR Secrets texting community! Text your questions at 9783216563 05:11  How to find capital to invest? (Texting community question) 08:07  Vincent Breslin’s biography/introduction. 08:53  How Vincent got into the hospitality industry. 10:54  Being an Airbnb host. 12:13  What makes their company unique despite all their competition. 15:03  The 4 pillars that they focus on. 16:07  Their awesome guest verification system. 18:23  How their journey has been ever since they started their business. 20:11  What their team looks like now. 22:39  Which/What kind of hosts their company usually gets. 23:54  Their software/companies top features. 26:42  What Vincent and their company is working on right now. 27:59  What Uplisting.io’s vision. 31:25  An insight on how they felt about the industry during Covid. 33:32  Where can people find out more about Vincent Breslin and Uplisting.io? 34:46  Vincent’s number 1 secret to success with Short Term Rentals. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "If you don't have the expertise in building it (software) and you don't build it with a really reliable framework in the backend, then it can be disastrous." - Vincent Breslin "We took the leap and went full time once we were comfortable and once the business was successful." - Vincent Breslin "When you're building a software, the most important thing to have is high quality engineers." - Vincent Breslin "We're doing a lot of thinking around how we can help you without you having to do interface, whatsoever." - Vincent Breslin "There is automation and advice and implementations that we can provide to you that you will not know about before. Unless you're the biggest expert in the field." - Vincent Breslin CONNECTING WITH THE GUEST Facebook community: https://www.facebook.com/uplisting/ Company Instagram account: https://www.instagram.com/uplistingapp/ Vincent’s Personal Instagram: https://www.instagram.com/breslinv/ Twitter: @upbreslin Website: uplisting.io Learn more about your ad choices. Visit megaphone.fm/adchoices

GUESTS BIO Kyle Stanley - is an AirBnB operator out of Fresno, CA. Although he has been doing AirBnB since 2015, he didn't truly turn it into a business until May of 2019. When Kyle learned he could operate AirBnB's in homes that he didn't even own, he realized that he could scale the business quickly. In under 18 months, Kyle went from 1 listing to 25 listings, netting over $20K per month. Kyle now teaches others how to replicate his path to success in AirBnB. Kyle is also a real estate investor practicing exit strategies like flipping, wholesaling, creative financing and more. You can tune into his podcast, "The Fearless Investor," to learn more. HIGHLIGHTS OF THE EPISODE 03:29  STR Secrets texting community! Text your questions at 9783216563 04:34  Kyle’s Biography/Introduction. 05:26 The mindset shift that led him to do Short Term Rentals. 07:08  Rental arbitrage or Management model. How he scaled his STR properties. 06:45  #1 lead source for finding management clients. 11:22  What Kyle’s team looks like. 12:21  Who handles their guest communication. 14:01  His payment method towards his assistant/s. 16:36  Find someone who cares about being a part of something big. 20:21  Why it’s difficult to find the best VA for your STR business. 24:18  You must be hungry to evolve and avoid staying in your comfort zone. 25:22  Why Kyle's "Why" hasn’t changed. 27:01  Kyle’s STR business goals for 2021. 28:51  Kyle’s systems on technology and automation. 33:03  A recent mindset shift. 41:31  How to get in touch with Kyle Stanley. 42:48  Kyle’s number 1 secret to success with Short Term Rentals. 37:24  A FREE Airbnb profit calculator giveaway on Kyle’s website. Join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "I just made money going on vacation. That didn't feel fair." - Kyle Stanley "When you do something unique and you do it well words spread really fast." - Kyle Stanley "You're never going to find someone that cares about the business as much as you but you can definitely find someone who cares about being a part of something big, and being a part of something that makes their life better." - Kyle Stanley "Surround yourself with good people so you can just learn new things every day." - Kyle Stanley CONNECTING WITH THE GUESTS Website: Fearlesskyle.com (Get a FREE Profit Calculator) Instagram & Clubhouse app handles: @fearlesskyle Learn more about your ad choices. Visit megaphone.fm/adchoices

GUESTS BIO Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website. HIGHLIGHTS OF THE EPISODE 02:21  STR Secrets texting community! Text your questions at 9783216563 03:18  Mark’s 5 steps/secret sauce. 04:40  Step 4: Booking stage 05:23  What a PMP/PMS is. 06:45  How to find out if your PMP is right for your business. 08:52  A stupidly shocking statistic! 10:33  A cool website that filters every tester to fit your avatar. 14:01  If you have renters you’re in Mark’s world. 15:28  Buyer’s remorse and how to solve it. 21:36  What can you do to put your guests’ minds at ease. 24:18  How to get 2 months FREE from Hostfuly guide book. 25:22  Why you need to have a digital guidebook. 30:04  How to manage your guest database. 34:31  How to get in touch with our guest Mark Simpson. 40:22  A clubhouse event in a couple of weeks with our guest. 41:31  Be part of Mark’s book, “The book direct playbook”. 42:48  Mark’s best book of all time. You need to join our Facebook group! www.facebook.com/groups/STRentalsecrets BOOKS MENTIONED: Tools of Titans by Tim Ferriss NOTABLE QUOTES (KEY LESSONS): "83% of people have said this. If they have a bad user experience, even at the point of booking, they will leave and they will never come back." - Mark Simpson "The best worst-case scenario is they just go to booking.com and book with you there. The worst case is they go book somewhere else and you've lost that revenue completely." - Mark Simpson "The whole goal of the room (Clubhouse app) is to start, grow and scale your STR business." - Mark Simpson CONNECTING WITH THE GUESTS YouTube Video 1: Boostly.co.uk/listingsites Youtube Video 2: boostly.co.uk/bidonbrand Youtube: http://bit.ly/2WEOm1v Facebook: https://www.facebook.com/mrmarksimpson Instagram: https://www.instagram.com/boostlyuk/ Website: www.boostly.co.uk Clubhouse Link: boostly.co.uk/clubhouse24 Mentioned Link 1: boostly.co.uk/pms Mentioned Link 2: usertesting.com Learn more about your ad choices. Visit megaphone.fm/adchoices

GUESTS BIO Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website. HIGHLIGHTS OF THE EPISODE 03:30  STR Secrets texting community! Text your questions at 9783216563 05:16  Mark’s 5 steps/secret sauce. 07:13  Looking at what big companies spend millions in research. 07:55  $50,000+ in commission to STR platforms. 10:23  The 5 step formula breakdown. 12:51  Step 1: Planning. 15:37  People can’t travel right now but they can plan right now. 17:09  Position yourself in where their eyes will be. 19:49  Utilizing Private (Incognito) mode on your browser for your STR business. 23:43  Short tail keywords. 25:42  Tips to get your property to appear on 80% of local searches. 30:15  Quick recap on the 1st step: Planning. 33:03  Step 2: Research. 36:03  Knowing the importance of pictures and being clever in some way shape or form. 40:22  The Research stage is key. 44:06  Step 1 & 2 quick recap. 44:28  Step 3: Decision. 45:19  3 things that they’re looking for on this stage/step. 45:37  1st: Pricing 47:18  2nd: The Policy. 51:47  3rd: Safety. 53:59  Utilizing technology from Airbnb inquiries only to instant bookings and so on. 57:30  What is a “Rich Snippet” on Google? And how to take advantage of it. 59:10  Why you need to join our Facebook group! www.facebook.com/groups/STRentalsecrets NOTABLE QUOTES (KEY LESSONS): "You can't just sit back. You've got to take one little thing that you can do right now and put it into practice because it does work." - Mark Simpson "January is normally the key booking month. It's where the most bookings come in in the world of hospitality." - Mark Simpson "It's cool to be able to know that what I talk about works elsewhere." - Mark Simpson "What can you be doing at this stage that will knock down all the barriers that will get you a booking that no one else is doing? When everybody's zigging, how can you zag?" - Mark Simpson CONNECTING WITH THE GUESTS YouTube Video 1: Boostly.co.uk/listingsites Youtube Video 2: boostly.co.uk/bidonbrand Youtube: http://bit.ly/2WEOm1v Facebook: https://www.facebook.com/mrmarksimpson Instagram: https://www.instagram.com/boostlyuk/ Website: https://www.boostly.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices