

Short Term Rental Secrets Podcast
MICHAEL SJOGREN
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com
Episodes
Mentioned books

Feb 15, 2021 • 48min
Ep 39 - From renting a room on Airbnb to 75 unit with Tia Bailey
GUESTS BIO
Tia Bailey - Tia is a 29-year-old serial entrepreneur who got into the short-term rental industry because of an internship she had in Brazil. She stayed with an Airbnb family for 3 months and got to experience Brazil like a true local. She realized that this would be an amazing opportunity that her family could take advantage of and when she got home in 2017, she convinced her parents to turn their upper apartment in their home into an Airbnb. Due to the immediate financial success that it had, her parents were able to start paying off their credit card debt and be able to finally start saving.
HIGHLIGHTS OF THE EPISODE
03:29 Tia’s biography/introduction.
04:44 How she started her short term rental business.
09:37 Talking partnerships with homeowners.
10:49 The best lead source for the co-hosting model.
13:23 An amazing experience on a networking group called BMI.
15:34 Is Tia doing the Management model or Arbitrage?
23:12 What model she’s using on her new property/project.
29:53 Being the destination.
32:50 Tips and how to look at opportunities.
35:57 A new concept for your short term rental.
38:56 Making money off of your cleaning fees.
43:32 Where can you get in touch and learn more about Tia Bailey.
45:24 Tia’s #1 secret to success with short term rentals.
NOTABLE QUOTES (KEY LESSONS):
"My whole body resonated and pretty much was like, 'go tell the owner of the building you're taking the entire project.' And so I did." - Tia Bailey
"No one's doing what I'm doing on this level and on this scale. So it's crazy but it's been amazing!" - Tia Bailey
"I don't care so much about the money coming in because I'm all about the service that's being provided to these guests." - Tia Bailey
"I had to become a person of value in order to truly and authentically provide services that would be valuable to anybody and everybody." - Tia Bailey
CONNECTING WITH THE GUESTS
Facebook: https://www.facebook.com/tia.bailey1
Facebook Page: https://www.facebook.com/permalink.php?id=101495954547923&story_fbid=397976024899913
Instagram: https://www.instagram.com/tiabailey.bnbspecialist/
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Feb 8, 2021 • 40min
Ep 38 - Operating 32 STR Units from Medellin, Colombia with Tim Hubbard
GUESTS BIO
Tim Hubbard - Tim started his career in real estate as an investment broker selling multi-family and commercial properties in Northern California. He worked with a small team of five who completed cumulatively over $2 billion in transactions. He has been personally investing in real estate for the last 10 years and has since acquired a multi-million dollar portfolio comprised primarily of small multi-family properties in multiple markets. He has traveled extensively throughout the world in over 70 countries and stayed in hundreds of different short-term rental accommodations. About five years ago he realized the high returns that could be made from converting properties into furnished short-term rentals and renting them by the night. He founded and acts as CEO for Midtown Stays, a short-term rental accommodation company which has successfully accommodated over 15,000 guests with excellent reviews from all over the world. He continues to expand with the help of his teams and manages everything remotely from his home in Medellin, Colombia. He also teaches others to do the same and shows them how they can successfully increase their income 3,4, or even 8x by implementing the right strategies to convert existing long term rentals into nightly rentals through his live events and podcast. He holds a degree in International business and an MBA from the University California of Davis and is co-founder of the amazon best selling book “Resilience, turning your setback into a comeback”
HIGHLIGHTS OF THE EPISODE
03:08 Tim’s biography/introduction.
05:11 How Tim started going into short term rentals.
06:51 Tim’s journey when he started scaling his STR properties.
08:34 From buy and hold to his 1st STR lease arbitrage
10:41 What Tim’s team looks like.
12:36 Tim’s properties from 3 different markets.
13:37 Quitting his commercial broker career.
14:34 Tim’s thought process when analyzing deals.
17:33 Expanding operations to Columbia.
20:14 Tim’s goals for 2021.
22:46 How Tim ended up planning to have a laundromat business.
25:29 Running a laundromat as a separate business.
28:35 Who handles their guest communication?
29:47 A phone system?
30:58 Tips and outlook for 2021.
37:17 Where to find out more about Tim Hubbard.
38:24 Tim’s #1 secret to success with short term rentals.
NOTABLE QUOTES (KEY LESSONS):
"The legislation can make a big difference too, where the properties are." - Tim Hubbard
"In terms of ease and return, it's so much easier in the US from what I've found." - Tim Hubbard
"We have the lowest interest rate in history. If the rents are paying it then it's like you're getting a free property." - Tim Hubbard
"We always have our ups and downs but if we just keep doing a little bit everyday then before we know it we're in this cool project and things are going well." - Tim Hubbard
CONNECTING WITH THE GUESTS
Website: www.restmethods.com
Podcast: https://podcasts.apple.com/us/podcast/short-term-rental-riches/id1488518397
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Feb 1, 2021 • 47min
Ep 37 - From 0 to 300 Units in 20 Months with James Murphy
GUESTS BIO
James Murphy - started his short term rental journey in the UK just 2 years ago with his wife Stephanie. In 2 years they have grown their portfolio to over 300 properties and are on track to end 2021 with 500 units. James is passionate about the industry and helping others get started and scale their short term rental business. You can visit James' website https://opulentlivingnow.com
HIGHLIGHTS OF THE EPISODE
04:06 James’ biography/introduction
05:10 How James started their short term rental business.
11:42 How he runs all his properties.
12:28 How they transitioned their model.
15:18 Their revenue split with their investors.
16:18 How they manage their investor's properties.
17:15 Their 1st-year evolution from a business and team standpoint.
24:22 How their economy of scales works.
27:51 Their partnerships.
29:56 Theirs systems and how it evolved to help automate their properties.
36:50 How tinkering/tweaking some systems can create 6 figure bumps.
38:53 What James would do if he had to restart everything from scratch.
42:26 Where can people learn more about James Murphy?
44:04 James’ secret to success in short term rentals.
NOTABLE QUOTES (KEY LESSONS):
"We don't think we've got all the answers or have arrived at any kind of destination but very much still learning on the job and figuring out how we can be excellent in the industry." - James Murphy
"You have to have a very strong interiors team that can not only get the apartments off the ground when you're launching 10/20 a week but also maintain that quality and excellent and visual appeal in the process as well." - James Murphy
"We're not trying to do it all at once. We're just trying to day by day add little tweaks, little changes, get a little bit better. Improve, improve, improve." - James Murphy
"If you're going to go somewhere you've got to be more towards the end of the spectrum where you're willing to take some risk." - James Murphy
CONNECTING WITH THE GUESTS
Instagram: @jameszmurphy
Website: https://opulentlivingnow.com
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Jan 25, 2021 • 54min
Ep 36 - From a 1 Bedroom to over 4,000 units with Braydon Ross
GUESTS BIO
Braydon Ross - the co-founder of an STR company called Plenty of Villas and goes by @mrairbnb on Instagram. We help management companies and luxury boutique hotels increase occupancy and revenue. Braydon has a portfolio of over 2,000 short term rentals
HIGHLIGHTS OF THE EPISODE
02:37 Braydon’s biography/introduction
05:26 How Braydon got into real estate and short term rentals.
13:59 Targeting the top 1% for Airbnb.
19:37 Braydon’s team at 4000 units.
28:17 Braydon on handling guest communication.
30:37 Braydon’s best advice.
35:05 How to identify the people that you’re looking for.
40:51 Otis joined in on the podcast and shared their “Secret Sauce” pitch.
48:31 What to ask after getting a ‘NO’.
51:03 Where can people get in touch with Braydon and Otis.
52:19 Braydon’s #1 secret to success in short term rentals.
NOTABLE QUOTES (KEY LESSONS):
"School was never gonna teach me what I learned, it was more of like let's just fail and learn that way." - Braydon Ross
"The reason why I'm not scared to come out and be on podcast and say this model to people is because 99% of people will just listen to it." - Braydon Ross
"You have to show performance in value." - Braydon Ross
"All those objections are what they're looking to have answered. So just answer them." - Braydon Ross
CONNECTING WITH THE GUESTS
Recommended Softwares: www.airdna.co, www.bnbvestor.com and www.mashvisor.com
Braydon Ross’ Instagram: https://www.instagram.com/mrairbnb/
Otis Jeffers’ Instagram: https://www.instagram.com/bnbmamba/
Website: www.plentyofvillas.com
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Jan 18, 2021 • 43min
Ep 35 - How to hustle your way to 27 short term rentals with Noah Hoffman
GUESTS BIO
Noah Hoffman - is a real estate investor with 27 units. He owns 7, master-leases 5, and manages 15 with 3-6 more coming on in the next 90 days. Noah started with management, which led to buying properties with conventional financing with his wife, and then started partnering with people on owner finance and subject-to deals to acquire with little to no money down.
HIGHLIGHTS OF THE EPISODE
04:19 Noah’s biography/introduction
05:08 How Noah started in real estate towards short term rentals.
06:58 How Noah got the idea of doing Airbnb.
08:39 Noah’s 2nd unit in another state.
09:27 What markets is Noah in now.
11:45 What Noah’s team looks like.
14:00 What Noah's operations look like to automate some of the processes.
16:39 Tools that they use for their property management system.
24:22 How Noah started branching off into the rental arbitrage.
18:01 Noah’s rental arbitrage and how it evolved into a subject 2 deals.
27:15 What a ‘subject 2 deal’ is.
33:49 Mike and E’s acknowledgement/highlight to Noah.
35:39 Noah’s experience on his 2nd mentorship.
36:52 Noah’s goals and plans for 2021.
38:06 Why Noah is cold calling for 2 hours a day.
40:41 Where can people get in touch with Noah Hoffman?
41:24 Noah’s #1 secret to success in short term rentals.
NOTABLE QUOTES (KEY LESSONS):
"Man I really got to learn about other markets. It's just the tip of the iceberg." - Noah Hoffman
"All systems are great until they don't work. So you got to make sure 1. You can rely on them and 2. That they're actually making your life easier." - Emanuele Pani
"When I was 17 the owner of the property said 'Sorry we're gonna sell the house, you have to move.' And then it happened again a couple of years later and I'm not gonna let that happen to me. I need to own real estate." Noah Hoffman
"The more you know, the more ways you know how to do things." - Emanuele Pani
"If you don't continuously inspect your business for new opportunities, new efficiencies you're gonna fall by the waist side from somebody that's hungrier, that's just going to outperform you eventually." - Michael Sjogren
CONNECTING WITH THE GUESTS
Instagram: https://www.instagram.com/airbnbkingnoah/
Linkedin: https://www.linkedin.com/in/noah-hoffman-950a942/
Smartbnb website: https://www.smartbnb.io/
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Jan 11, 2021 • 47min
Ep 34 - Scaling a Rental Arbitrage Business With Systems & Teams with Brian Fontenot
GUESTS BIO
Brian Fontenot - is a Real Estate Investor, Philanthropist, Public Speaker, World Traveler, and Short Term Rental Arbitrage Operator with 20+ units in the Houston area.
HIGHLIGHTS OF THE EPISODE
03:59 Brian’s biography/introduction
05:10 How Brian started and what led him on this path.
06:24 What convinced Brian to quit his 9-5 job and start his STR business.
08:43 How Brian got into his 1st deal.
10:18 What Brian did to acquire his 1st rental property.
11:11 What Brian and his team are focused on for their STR business.
12:43 How Brian identifies what the vacancies look like when looking for a property.
15:09 What they use for their background and screening.
16:56 How they organize needy and greedy things like keys and stuff.
18:01 What other systems do they use besides AutoHost.
19:30 What Brian’s team looks like.
22:18 Brian’s journey to having a good-sized team for his business.
24:20 What Brian’s pricing team looks like.
25:41 What he does in his business now.
27:52 How he finds investors and what he offers to find potential investors.
30:06 Raises money and gets investors on for arbitrage.
32:27 How they pivot and learned on the heat of Covid.
36:09 Providing value to the people we want to serve.
37:09 Are they pivoting to a week-long stay or just with shorter-term stays.
38:30 Looking at International properties.
39:39 Brian’s goals and vision for the business.
42:06 Where can people get in touch with Brian.
42:57 Brian’s #1 secret to success in short term rentals.
NOTABLE QUOTES (KEY LESSONS):
"Take the leap. There's nothing holding you back." - Brian Fontenot
"Just the ability to be able to work from anywhere. People don't take it lightly but I think people now see the beauty of it and now people are more flexible about going to different places and where they stay and such." - Brian Fontenot
"We just want to be positioned to be able to offer every possible option that people could look to so that we can be able to make the most with our costumers." - Brian Fontenot
"As long as you anticipate the people's needs that you serve, you will find success to highest degree." - Brian Fontenot
CONNECTING WITH THE GUESTS
Facebook: https://www.facebook.com/brianlfontenot
Instagram: https://www.instagram.com/brianlfontenot/
Linkedin: https://www.linkedin.com/in/brianlfontenot/
Website: https://brianlfontenot.com/
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Jan 4, 2021 • 34min
Ep 33 - How to find properties for short term rentals
In this solo episode Mike and E share their insights for locating and acquiring short term rental properties in 2021. Make sure to grab your copy of the 2021 Goal Achiever Action Guide: www.strsecrets.com/2021
HIGHLIGHTS OF THE EPISODE
04:59 Start shifting your identity to become a short-term rental investor.
07:52 How one conversation can get you multiple short-term rental properties.
09:39 Two things when rewriting your identity.
11:18 The best way you can find leads for your properties.
13:34 Become the person that you want to be.
15:18 Optimize your social media profiles.
16:03 Push yourself out of your comfort zone and follow through no matter what.
18:54 Tips and tying all of the lessons together.
22:04 Why you should definitely check out the ‘Clubhouse App’.
25:03 Why this Episode and Ep. 32 are important at the beginning of the year.
27:40 One of the best pieces of advice that Mike has ever had.
NOTABLE QUOTES (KEY LESSONS):
"I think every time people want to do new things, they think it's complicated,
instead a lot of the times there's low hanging fruit everywhere." - Emanuele Pani
"When you position yourself as the expert in your space and you're confident and you've
changed and your identity and you build your relationships with those service providers.
You can grow a portfolio very very quickly." - Michael Sjogren
"Once you have a clear what, want and why it's a lot easier for you to say no to the things
that you don't want." - Emanuele Pani
"Fix your focus on a primary goal and go an inch wide and a mile deep. Until you've mastered
it and delegated it to somebody else, then move on to the next thing." - Michael Sjogren
"For me personally and especially, all of this is just us helping other people get to where
we are." - Emanuele Pani
BOOKS MENTIONED:
Rich Dad, Poor Dad - by Robert Kiosaki
CONNECTING WITH THE HOSTS
Michael Sjogren: https://linktr.ee/the_airbnbguy
Clubhouse handle: @MichaelSjogren
Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube
Clubhouse handle: @epanirealestate
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4 snips
Dec 28, 2020 • 49min
Ep 32 - 3 Crucial Steps to Hitting Your Goals in 2021
Discover the importance of setting goals, defining what you want and why, and taking action. Learn about building habits, simplifying tasks, and creating a reading list. Explore the analogy of treating yourself like a million dollar racehorse. Understand the importance of surrounding yourself with like-minded people and joining an accountability group. Avoid regret by becoming the best version of yourself.

Dec 21, 2020 • 53min
Ep 31 - Generating direct bookings with Mark Simpson
GUESTS BIO
Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.
HIGHLIGHTS OF THE EPISODE
03:28 Mark’s biography/introduction
05:18 How Mark started and where he’s at now.
15:47 Strategic steps when starting your own timelines for your property.
18:08 Mark’s 1 question to Julie George.
20:13 The trick that you get listed everywhere.
23:34 Mark’s PMS recommendation.
26:02 Marks top tip on how you can convert an Airbnb booking into a direct booking.
32:49 The current status of Mark’s family BNB business.
36:07 Mark’s big Goal!
38:34 You have the power to do anything when it’s a direct booking.
41:59 How to get people to go to your website.
50:19 Mark’s secret to success with short term rentals?
NOTABLE QUOTES (KEY LESSONS):
"Never ever build your house in someone else’s land." - Mark Simpson
"I will literally put our property in every channel because you have to diversify
where your business is." - Mark Simpson
"Done is better than perfect" - Mark Zuckerberg
"As soon as you get a guest walk through your door. I don't care what you say.
you are in hospitality. You're in my world." - Mark Simpson
"Take one thing that I tell you today and do it tomorrow. Just do one thing." - Mark Simpson
CONNECTING WITH THE GUESTS
Youtube: http://bit.ly/2WEOm1v
Facebook: https://www.facebook.com/mrmarksimpson
Instagram: https://www.instagram.com/boostlyuk/
Website: https://www.boostly.com/
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Dec 7, 2020 • 43min
Ep 29 - How to Protect Your Property and Your Revenue with Safely Founder Andrew Bate
GUESTS BIO
Andrew Bate - is the Co-Founder & CEO of Safely.com – the tech-enabled data, and insurance company that has protected over $40 billion of homeowner liability during their short-term rentals. Before founding Safely, Andrew was a senior researcher at both Emory University’s Goizueta Business School and The Wharton School. His team’s work was published in the Harvard Business Review, Neuropsychologia, NeuroLeadership, and the Handbook of NeuroLeadership. Prior to that, he was an analyst at McKinsey & Co., specializing in revenue management, distribution, and loyalty programs for the Firm’s Travel Practice. Andrew earned his BBA from Emory University and an MBA from the London School of Business where he attended the Chinese University of Hong Kong on exchange.
HIGHLIGHTS OF THE EPISODE
04:22 Andrew’s biography
05:53 What got Andrew into the short-term rental industry and what gave him the idea for Safely.
08:01 The amount of money that people with secondary home is not utilizing.
10:44 Taking homeowners’ concerns seriously to help grow your co-hosting business.
14:23 Andrew’s process/journey on founding his company Safely.com
18:42 How the offering works behind Safely.
20:46 Safely’s 3-day turnaround claim.
22:57 Running a background check on guests.
24:34 3 types of insurance claims on vacation rentals.
28:01 Taking regular inventory of what’s in your house.
29:31 Why Safely is unique.
32:01 Bad things happen. Don’t be afraid to use your insurance policy.
34:06 Plans on running cancelation insurance for guests and hosts.
37:23 Trip Cancelation insurance is not a new concept in other industries.
39:49 Andrew’s number 1 secret to success in short-term rentals.
41:38 Where can people find out more about Andrew and Safely.
NOTABLE QUOTES (KEY LESSONS):
"The first need that a homeowner has before they're gonna monetize
that house is, they need to feel comfortable with who's staying in their
house and they know that they'll be taken care of if something goes wrong."
- Andrew Bate
"If you're doing your job well you'll have 80% occupancy." - Andrew Bate
"The secret is once you're running your business it's to look at the best practices
from the established travel industry." - Andrew Bate
CONNECTING WITH THE GUESTS
Website: safely.com
Email: andrew@safely.com
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