Short Term Rental Secrets Podcast

GUESTS BIO Adam Knight - is the Principal at Knowing Hospitality, a full-service hotel management company, and Host of The Proven Principles Podcast. He brings 25 years of experience across luxury brands and independent companies. A hospitality veteran and operations expert, he has lived and worked all over North America and the Caribbean. He loves the left brain/right brain dichotomy of the hospitality industry. One minute you’re diving into a P&L, the next you’re tasting the new seasonal menu in the restaurant. His passion lies in understanding how things work and making them better, be it small service experiences or large-scale project management. HIGHLIGHTS OF THE EPISODE 03:31  Adam’s biography 04:23  The beginning of how he got into the hospitality industry and where it’s taking him. 07:43  The biggest opportunity in real estate right now. 09:53  Adam’s outlook on 2021’s hospitality industry. 12:25  Why it’s going to be a bit of a bloodbath. 14:35  Adam’s take on how you advertise/capitalize on the travel trend right now? 18:22  New normal trends on boutique hotels and other levels of the hospitality business. 19:17  Hybrid model of vacation rentals and hotel. 20:37  3 biggest mistakes that Airbnb hosts can learn from hotel owners 23:37  Service providers that automatically adjust rates based on local data. 25:28  The biggest thing that people can implement on their Airbnb business from the hospitality side that could make a big difference. 28:55  Put yourself in a guest’s shoes. 33:18  The reality that someone’s not going to like the experience. 34:47  The way you handle problems makes a big difference. 37:08  The thing to keep in mind when you respond to negative reviews. 38:35  Adam’s standpoint on some best practices to create a standard system for your short-term rental business. 45:53  Creating a culture of a cohesive team. 48:13  Good characteristics when hiring your right-hand man/woman. 50:46  Wher can people get in touch with Adam Knight. 51:42  The no. 1 secret to success with short-term rentals or hospitality. BOOKS MENTIONED: Good to Great - Jim Collins NOTABLE QUOTES (KEY LESSONS): "You potentially have millions of people around in your city that want to come in and get out of the house because the kids are screaming and they can't get any work done, and they'll buy a block of time every so often from you to be able to get their jobs done or just get away from the craziness" - Adam Knight "The mindset that people need to get into it to understand that you sell experiences" - Adam Knight "If you are proactive in communication and just make sure that you win in every single guest every single time you're going to be successful." - Adam Knight CONNECTING WITH THE GUESTS Website: knowinghospitality.com LinkedIn: https://www.linkedin.com/in/adamknight/ Instagram: https://www.instagram.com/adamknight/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUESTS BIO Mathew Owens - is a CPA and owner of OCG Properties, LLC BA in Economics w/ Emphasis in Accounting from UC Santa Barbara Certified Public Accountant, 2002 Bought, renovated and sold or held over 700+ single-family properties Currently buying 5+ single-family rental properties per month Acquire and operate value add multifamily properties Private Lender with over $10M+ lent in multiple markets across the U.S. Raised over $75 million in private investors capital Currently own over 130+ units in Memphis, TN, Atlanta GA, St. Louis, MO Property management 10+ years experience Investments Syndicated investments Performing and non-performing Notes Single-family, multifamily properties – flipping & holding Private lending Short term rentals 15+ years experience taxation and auditing 15+ years full-time real estate experience HIGHLIGHTS OF THE EPISODE 06:10  Mathew’s biography 14:19  Taking those baby steps to achieve your dreams. 15:56  What got Mathew into real estate and how he got to the point to make the leap to go fulltime. 21:30  What Mathew’s Airbnb systems look like now. 31:09  Mathew’s vision / goals / thought pattern right now. 36:13  Is there anybody that will fund the furniture investment for short term rental. 39:19  KPI’s of how Mathew helps measure his management companies progress. 46:58  Everybody is going to make mistakes. 49:26  What does Mathew specifically look for when looking for a short term rental property? 55:14  Paying attention and realizing after taking a hit from a change in the market. 56:57  What is the #1 Secret for success in short term rentals? NOTABLE QUOTES (KEY LESSONS): "You're focused on what do you want to bring into your life and the more that is successful for you the more it becomes ingrained belief over time." - Mathew Owens "The first thing I do now is looking at myself and say, 'What did I do wrong here that I can change to make this not happen again.'" - Mathew Owens "Mindset and that culture is literally everything for success" - Mathew Owens. CONNECTING WITH THE GUESTS LinkedIn: https://www.linkedin.com/in/mathewowens/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUESTS BIO Antonio & Dominique is involved in hospitality on various fronts. Together they own Guestxinside, a company that focuses on the psychological aspects of the customer/guest journey. They inspire brands to be memorable, creating profitable customer journeys, and train staff accordingly. Antonio also owns an Italian restaurant with his brother in the Netherlands. HIGHLIGHTS OF THE EPISODE 06:56  Antonio & Dominique’s introduction 07:58  How they started their company. 16:34  Why smell is important to enhance the guest experience. 19:56  What elements to look for to create an awesome guest experience. 24:05  A powerful aspect that they consider when developing guest journeys. 27:17  Creating something memorable, something different on your Airbnb. 28:10  How you can give a gift to a person that you don’t know. 29:32  The difference between hotels and Airbnb. 31:39  A tip for any short term rental owner or an Airbnb guy. 33:37  Thinking through that customer experience. 34:40  Building an experience and a story. 35:41  Leveraging scent of smell on your short term rental business. 36:21  Having positive emotion from your accommodation makes them want more. 38:53  Things that people should concentrate on customer care. 41:38  Training yourself non-verbal communication. 42:55  A couple of tricks when you’re not meeting with guests. 45:45  How to understand someone without seeing them in person. 44:27  What you can do to show that we care on the messaging or on the listing. 48:02  Make sure they never have a doubt that you’re a robot. 50:11  Where can people find out about Antonio & Dominique and their company? 50:54  Their #1 Secret to being successful in the hospitality industry. NOTABLE QUOTES (KEY LESSONS): "The experience should be good enough for most of the time and exceptional just occasionally." - Antonio "If you have a positive emotion you'll want more of that emotion." - Dominique "Spend your money according to making the guest experience better. And not necessarily what you think you would like." - Emanuele Pani "Make sure that they should never have the doubt that you're a robot. Make sure that they should have the feeling that they are dealing with a human being." - Antonio "Focusing more on how you make people feel not just the experience." - Michael Sjogren CONNECTING WITH THE GUESTS LinkedIn: https://www.linkedin.com/company/guestxinside/ Antonio’s LinkedIn: https://www.linkedin.com/in/antonio-pibia-05baa4172/ Dominique’s LinkedIn: https://www.linkedin.com/in/dominiquedegroot/ Website:  http://www.guestxinside.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUESTS BIO Adrian Salazar - has a portfolio of 6 short-term rentals and they are all in the apartment complexes that he owns. He has created processes and systems to automate the operations so that he can continue focusing on growing his portfolio and maximizing his returns. HIGHLIGHTS OF THE EPISODE 03:32  Adrian’s introduction 05:06  How Adrian got into real estate in general. 10:11  Folks that are growing, scaling and doing big things all invest in personal development. 12:34  What Adrian did differently after he went to personal development events early on. 17:15  The process of raising money to buy Adrian’s 16 unit property. 20:02  Adrian on being resourceful. 20:22  How Adrian transition to short term rentals. 21:57  What Adrian’s business looks like on the back end. 24:59  The thing that you have to do on starting a short term rental business. 27:05  The sweet spot for short term rentals with having a unit mix. 29:46  Something that made a huge difference in doing Airbnb. 33:35  Implementing a welcome binder. 36:18  A tip to people who want success on Airbnb. 36:58  Why you need to join the Short Term Rental Secrets Facebook group. 37:47  Why Adrian puts Airbnb on the first floor. 39:29  Noise issues from the 2nd floor down to the 1st floor. 43:26  Where can people connect with Adrian Salazar. 44:27  Adrian’s number 1 secret for success in short-term rentals. NOTABLE QUOTES (KEY LESSONS): "Until you change yourself, your income level will never outgrow your level of personal development. You have to work on your mind before you can scale and grow. There's no way around it." - Michael Sjogren "Personal development; it's a little weird at first. You got to really dive in and understand it and practice it because, in the beginning, it's gonna be a little tough to understand all that." - Adrian Salazar "The big difference between the average people who are getting started and the people who are actually doing things is commitment." - Adrian Salazar "As long as you have that commitment to making a difference in your life, you can start at any age but you have to actually be obsessed with making a change." - Emanuele Pani "You got to fail forward and fail fast because then, that's how you're gonna learn it quick." - Adrian Salazar BOOKS MENTIONED: Rich Dad, Poor Dad - Robert Kiyosaki Think and Grow Rich - Napoleon Hill CONNECTING WITH THE GUESTS Instagram: https://www.instagram.com/adriannsalazar_/ Learn more about your ad choices. Visit megaphone.fm/adchoices

HOSTS BIO Michael Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 03:55  1st Halloween horror story from Mike, one of our mastermind students. 07:09  2nd Halloween horror story from Ken from Saskatoon, Canada. 10:34  3rd Halloween horror story from Holly. 17:06  Emanuele’s horror stories. 21:15  Cleaning services and systems. 23:18  Mike’s advice - Depersonalize the house 24:21  Mike’s 1st horror story. 28:24  Mike’s 2nd horror story. 33:09  Don’t feel bad about being hard on people. 33:55  Emanuele’s mystery story. 35:58  The key to success in any business. 38:37  The lesson/case in point. 39:17  Get the free 30-minute training on system breakdowns. NOTABLE QUOTES (KEY LESSONS): "If you know you might have problems, don't run away from them embrace them because if you're telling the narrative that always helps." - Emanuele Pani "It's just understanding, if something happens, having a process in place to get everything documented, who to contact, get everything processed and keep it moving." Michael Sjogren CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Learn more about your ad choices. Visit megaphone.fm/adchoices

Addison Ricci, a new real estate investor, shares his journey from video production to real estate investing. He talks about the software and technology he uses to streamline his short-term rental operations. Addison shares plans to expand from 2 units to 30 units and discusses the income difference between long-term and short-term rentals. He also shares tips on making listings stand out and enrolling his mother in the short-term rental business.

GUESTS BIO Scott Huggins - Buy’s apartment communities in strong economic markets in the Southeast. We have over 21 years of experience in real estate investing. We are experts in short term rentals (STR) and 4 time Airbnb Superhost and recently earned Airbnb's highest status as AirPlus designated host. Heidi Huggins - Heidi Huggins is a successful Realtor working with one of the top real estate firms in the nation. She also is working toward partnering with investors for commercial and multi-family units. After personally flipping many single-family homes and working on the residential side of the market she has learned the ins and outs of what it takes to turn a lifeless house into a beautiful place a family can enjoy and call home. Heidi also just ventured out and recently took 5 of her residential flips and turned them into a fantastic STR property. Wanting to always go to the next level, she is going into purchasing apartment buildings and other commercial properties from emerging market areas. She is striving to bring more value to renters. “People want to feel safe and feel good when they go home after a long day of work or school. I want to create that space they will love to come home to. My vision is to tell my story all over the world and become a life-changing speaker and coach. “I have to give back because so much has been given and given back to me.” HIGHLIGHTS OF THE EPISODE 03:06  Scott and Heidi’s Introduction. 04:09  Scott and Heidi’s background and how they got into short term rentals. 05:14  First deal walkthrough. 06:07  Creative financing at a high level. 08:29  Some lessons that helped them get to 9 units. 10:17  How they manage some of their property units. 11:39  How they structure their acquisition fees for their agents. 12:42  Using agents for any type of deals. 13:25  What investor relations look like for Scott and Heidi. 16:49  How they’re targeting properties to short term rent. 18:45  Scott and Heidi’s primary strategy right now. 20:44  Using a multiple offer approach to build your STR portfolio 22:10  Where do they see the short-term industry in the next couple of months from now? 23:11  What they did when COVID hit. 24:46  How they find relocation, placement agencies, and insurance agencies to work with? 26:32  How has Scott and Heidi’s operation evolved and types of systems they use? 31:08  How dispersed are their 9 units? 32:15  How do they pay their employees? 33:04  An Airbnb ninja cleaning fee tip! 35:03  Their high-end storage unit. 36:16  Doing short term rentals is more fulfilling. 38:55  Some great things that happened this year. 39:56  “We were doing everything.” 41:17  Where can we learn more about Scott and Heidi Huggins? 41:44  Their number 1 secret to success for short term rentals. 43:03  Watch out for our Halloween special soon here on the Short Term Rental Secrets! CONNECTING WITH THE GUESTS Website: https://www.stayfuncharleston.com/book  Email: Scott@stayfuncharleston.com Learn more about your ad choices. Visit megaphone.fm/adchoices

HOSTS BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through the real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 04:27  This is an investment. 05:07  Why you should join our Short Term Rental Secrets Facebook group. 05:53  Run the numbers both ways. 07:40  1st thing to consider: Remember to look at it as a business. 08:29  2nd thing to consider: 9 types of travelers. 17:29  3rd thing to consider: Seasonality. 18:49  The key is just understanding. 21:01  4th thing to consider: Insuring your assets. 25:50  5th thing to consider: Regulations and HOA. 27:51  Call the town or the city that you’re planning to buy in and ask for any regulations. 31:54  Recap of the 5 things to consider when buying a Short Term Rental Property. 32:45  Final words from the hosts. 34:47  A Halloween special episode: Coming soon! NOTABLE QUOTES (KEY LESSONS): “If you want a vacation rental for your family, and that’s all you care about so the cash flow that you make when you make it is just the extra icing in top of the cake.” - Emanuele Pani “This is one of those businesses that your success is really just determined by what you’re willing and not willing to do. And if you’re willing to do anything, this business works.” - Emanuele Pani “Good investments come from making good decisions and you need good information to make those good decisions.” - Michael Sjogren “If the why is strong enough and you set it up the right way, the business will work for you.” -Michael Sjogren BOOKS MENTIONED: Rich Dad, Poor Dad - Robert Kiyosaki CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Anurag Verma - co-founded PriceLabs five years ago to bring revenue management automation prevalent in airlines and hotels into the vacation and short-term rental industry. He has spent six years designing and improving revenue management algorithms and systems at United Airlines in Chicago while working closely with revenue managers and data scientists within the company. He has a Ph.D. in Operations Research and loves all things numbers. HIGHLIGHTS OF THE EPISODE 03:44  Anurag’s introduction 04:55  Anurag’s background and what got him into the industry. 09:38  Is PriceLabs different from before when they got into the short term rentals? 12:03  How do you know whenever a market is very popular? 15:18  How does PriceLabs monitor if Beyonce’s in town? How does that work? 18:33  Does their data pull exclusively on short term rentals or hotel data as well? 20:09  How do they set their base rates? 23:01  Is there a way that their machine has now learned to help with pricing for long term stays? 30:31  When does it make sense to deviate from the boilerplate templates to create a custom profile? 34:55  Where do you see the industry going? 40:39  Can someone give you their data for PriceLabs to run an analysis on? 44:35  Where can people learn more about Anurag Verma, PriceLabs, and all the tools that they can offer? 45:25  Anurag’s #1 secret in being successful as an Airbnb host? NOTABLE QUOTES (KEY LESSONS): "There's plenty of video's and tutorials and not support as pretty good as to well to like, help you figure out what you should do at someplace." - Anurag Verma “Be mindful of what goes in it. If you don’t pay attention to the input, sometimes the output is gonna be wrong.” - Emanuele Pani “There are systems for streamlining a lot of things so that the last thing you’ll want to be doing is sitting in front of the computer all day changing things.” - Anurag Verma CONNECTING WITH THE GUEST Website: PriceLabs.co Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Alon Eitan is the Director of Strategy and Business Development at Guesty, a short-term property management platform. In this role, Alon is responsible for designing Guesty's strategy and generating new business opportunities within Guesty's marketplace. Prior to this role, Alon was the Senior Business Analyst at Claltech, responsible for >$500m in transaction value. Earlier in his career, Alon served as Manager at PwC / Strategy& leading cross sector strategy, consulting prospects and M&A advisory projects. HIGHLIGHTS OF THE EPISODE 02:37  Alon’s introduction 04:13  Alon’s background and what got him into the industry. 06:03  Alon’s role in Guesty. 06:48  What allowed Guesty to grow rapidly? 08:48  What are some of the major integrations that folks should look for? 10:27  Distribute to as many channels as possible through a unified calendar. 12:31  Their focus on workflow automation. 15:04  Guesty’s focus, that they’re seeing and need in the market for the next 6 - 9 months. 17:49  A Guesty Flexible inventory that wasn’t launched because of COVID. 19:40  What we’re all optimizing for in the end. 21:08  What is RevPAR. 26:30  Does Alon see value in people responding to reviews? 28:58  Short term rentals are doing well on a global scale. 30:56  The problem with hotels and what they need to adapt. 32:34  Alon’s number 1 secret for success as a short term rental operator. NOTABLE QUOTES (KEY LESSONS): "You just really need to move fast between the models, react to the market. It's super key to this business." - Alon Eitan "You're not optimizing only for occupancy, you're not optimizing only for rate. You're optimizing for revenue." - Alon Eitan "I want to measure my customer experience because that's the lifeblood of everything. That drives the revenue." - Michael Sjogren CONNECTING WITH THE GUEST Website: https://www.guesty.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices