Short Term Rental Secrets Podcast

GUEST BIO Alan Franks is a Certified Financial Planner (CFP) and is the owner of The Mill Financial Partners. With each of our clients we discuss building wealth through real estate, and share my experience being hesitant about being an Airbnb host until he joined Mike's Short Term Rental Secrets Mastermind. Now Alan's helped clients purchase their dream mountain homes and beach homes all while building their net worth and increasing their cash flow. HIGHLIGHTS OF THE EPISODE 04:55  Alan’s introduction 05:51  How Alan started until where he is now. 10:39  What Alan regrets not doing. 15:57  People blending work and vacation. 19:46  Alan’s experience on having a blended portfolio. 27:22  What were the fears that Alan had coming into short term rentals? 30:34  Are you seeing more people in the financial planning space, bringing on vacation rental as part of the real estate side of portfolios? 34:02  How much does it cost you to live your lifestyle right now? 42:53  Is talking about good debt easier to have a conversation with other people nowadays? 46:06  What is Alan’s no. 1 secret for success from building cash flow and wealth. 50:54  Where can people get in touch with  Alan Franks? NOTABLE QUOTES (KEY LESSONS): “Having some sort of software that helps pull everything together is really just a dynamite start to getting on the right track financially.” - Alan Franks “People spend money they don’t have on things they don’t want to impress people they don’t like.” - Will Rogers “With the right systems; maybe it’s not a couple of hours a year, maybe it’s a couple of hours a week, But I’ll take that all day.” - Michael Sjogren “The ability that we can go borrow somebody else’s money to buy an asset that we otherwise could not own by ourselves is really awesome.” - Alan Franks “I don’t think we’re ever gonna get back into the long term rental game. I think it’s gonna be short term rentals from here on out.” - Alan Franks “If you really want to be financially free, just do this thing and it will happen very quickly.” - Michael Sjogren CONNECTING WITH THE GUEST Website: https://www.themillfp.com/ Podcast: https://open.spotify.com/show/4d4R29uErSgGBd001mpDY6 Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO "MARGOT SCHMORAK, CO-FOUNDER + CEO  Margot is CEO and Co-Founder of Hostfully. She has spent her career working on community-driven products that help businesses and entrepreneurs get closer to their customers. Prior to Hostfully, Margot worked at Apple, leading marketing initiatives for the first iPhone Developer Program before taking the reins at ServiceSource (NASDAQ: SREV) as VP of Marketing and Strategy. In her free time, Margot is an avid traveler, having visted Yunnan (China), Vinales (Cuba) and Paris. Margot holds an MBA from the University of Michigan Ross School of Business and a BA in economics from Vassar College. She lives in San Francisco with her husband and three young children. DAVID JACOBY, CO-FOUNDER + PRESIDENT David is President and Co-Founder of Hostfully. A proud Airbnb Superhost living in San Francisco, he loves welcoming guests from around the world and showing his kids the transformative experience of sharing your home with others. As a traveler, he’s couch surfed around the world, including Cairo, Lima, Jerusalem, Hanoi, and Kigali. Prior to Hostfully, David was COO at WellCall, Inc., a health coaching and corporate wellness program company, where he grew the business from its infancy until its acquisition by Health Advocate in 2012. David graduated from the Wharton School of Business."   HIGHLIGHTS OF THE EPISODE 04:43  Margot’s introduction 06:20  David’s introduction 12:36  How their website/product works. 15:10  The struggles with using guide books manually. 16:58  Them going with the new web design usability practices. 18:15  What you can expect when you go to their website. 19:33  Put something in that helps you provide the support system for you. 22:25  Dedicated to being a platform product. 23:57  Owning on what you’re good at. 25:38  How the ecosystem has evolved and their Goal. 27:59  Common questions that they usually get from their guidebook. 30:03  Their guidebook breakdown. 31:30  Things that were not important before that are important now. 33:50  Corona Virus accelerated the industry even more recently. 38:14  No one graduates with the degree in vacation rental management from college. 39:15  Hostfully’s biggest focus right now. 42:00  The failed vision. 46:43  The software’s automated templates and triggers. 49:14  Giving customers a reason to come back. 49:36  Gift certificate ideas for Airbnb’s. 51:48  2 FREE months use of any guide book subscription. Use the code: strsecrets 52:21  What is their best secret for success in Short Term Rentals? 53:46  Surprise tip from Margot Schmorak. NOTABLE QUOTES (KEY LESSONS): "Speed people up by 6 months at getting successful in this industry, especially for newcomers, is much more meaningful." - Margot Schmorak  "The most important thing that successful people say is the word, No." Warren Buffett "The more you can feel and look local the more trust you're going to inspire with your guest and I think the more likely, people will be able to book with you." -Margot Schmorak CONNECTING WITH THE GUEST Website: https://www.hostfully.com/ Margot's Email: margot@hostfully.com David's Email: david@hostfully.com Learn more about your ad choices. Visit megaphone.fm/adchoices

HOSTS BIO Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani. HIGHLIGHTS OF THE EPISODE 04:32  The misconception that you get rich by buying Real Estate. 08:24  Ways that short term rental operators maximize their income from their business. 11:08  How to maximize your income and how do you decrease your expenses. 15:40  Maximizing fees by doing extra services 18:42  Expense side of the business. 21:19  No more buying a few amounts of soap and laundry detergent from Costco. 24:18  How commercial real estate is valued. 26:31  You’re gonna make more money on short term rentals than long term rentals. 27:41  Vacation rentals as an ATM. 29:58  There’s so much push for people in the real estate space. 31:26  The power of compounding and understanding. 33:26  Build a business the right way. 34:17  People are so trained to be worker bees. 36:15  What kind of systems do you need for a short term rental business? 37:50  How Mike changed E’s life. NOTABLE QUOTES (KEY LESSONS): “Maximizing fees: The more you see it, the more possibilities you have” - Emanuele Pani "Learning a skill set on how to increase people's income, profit and returns. That is one of the most valuable skill sets that you can learn in business, Period." - Michael Sjogren "You're gonna make so much more money on the short term rental side that would allow you to cash flow a lot more." - Emanuele Pani "Getting rich, you have to get creative and leverage other people's resources" - Michael Sjogren BOOKS MENTIONED IN THIS SHOW The Millionaire Fastlane by MJ DeMarco CONNECTING WITH THE HOSTS Michael Sjogren:  Facebook Group |  Facebook | Instagram | LinkedIn | Youtube Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Austin Linney is a former service industry veteran of 20+ years, turned serial entrepreneur, real estate investor, mindset and business coach. He is the host of the weekly podcast, Construct Your Life With Austin Linney. When he’s not building businesses, growing his expansive network of who’s who in the leading industries, providing massive value each week with his podcast or helping his coaching clients achieve a breakthrough, he can be found training for and competing in Ironman Triathlons across the country. If you're an entrepreneur, wanting to start a business, wanting to improve your mindset through coaching or you just want to have a heart to heart conversation of how to overcome the odds, Austin can help you get where you want to go. HIGHLIGHTS OF THE EPISODE 03:32  Austin’s introduction 05:16  How he started on Airbnb. 08:39  Austin’s background in hospitality. 12:26  Something that needs to be made very clear. 15:40  I’m a HALO jumper. 16:26  The point where Austin took short term rentals to the next level. 18:32  Which model is Austin using to find properties? 21:47  What happens when you live in scarcity. 23:24  What were the challenges that Austin had to face in order to be successful. 26:44  The secret that nobody talks about. 30:47  What should have happened. 32:37  Not doing your habits, defaults you to your systems. 36:23  Set the tone from the moment they book. 39:37  I lied to myself. 42:53  Anybody can do this! Short term rental business 43:18  Austin’s “Greatest story in the world!” 49:31  What is Austin’s number 1 best secret for success in short term rentals? 50:54  Where can people find Austin Linney? NOTABLE QUOTES (KEY LESSONS): Make sure that you're operating in the highest form of your business. - Austin Linney Highlight your strengths and move on with your day and surround yourself with the right amount of people to grow the business. - Austin Linney When you live in scarcity, the universe closes every door available to you because you're telling yourself that you don't matter and what you want doesn't exist - Austin Linney Sometimes you have to put your business through the stress test to see where the boat is leaking. - Austin Linney Understand that what you're providing for them is memories for their family. It's so much bigger than 4 walls and a bed. - Austin Linney By you working on your weaknesses, you're only strengthening shitty weaknesses. - Casey Grey CONNECTING WITH THE GUEST Podcast: https://linktr.ee/ConstructYourLifePodcast Instagram: https://www.instagram.com/constructyourlifepodcast/ Facebook: https://www.facebook.com/austin.linney LinkedIn: https://bit.ly/32HK1gm Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Rory Cummins grew up in Charlotte NC & studied business at ASU. He spent the next 8 yrs as a project manager in new home construction though I later moved into sales. After a few years, he decided to leave the US to fulfill a dream of world travel which took me through 5 continents over 1-1/2 years. The experience was life changing, and he met my wife while traveling & ended up back in Charlotte. In the past few years he's flipped 21 homes, grown a Realtor business, managed Airbnbs and long term rentals, & he's currently with Keller Williams. He has a 1 yr old and 4 yr old daughter that keep him engaged. He's a voracious reader, loves to mountain bike & he's addicted to travel. HIGHLIGHTS OF THE EPISODE 03:08  Rory’s introduction 04:30  Rory’s process of being on the construction side to short term rentals. 08:52  Purchasing the property to have control over it. 11:04  The great thing about co-hosting. 13:30  Mindset around identifying the right market and properties in certain areas. 18:45  Airdna and other systems Rory uses when acquiring properties. 23:21  Don’t put yourself in a negative situation. 25:11  One of Rory’s new criteria. 27:52  Handling and managing properties in multiple markets. 31:33  How to analyze markets. 32:07  How Rory’s helps with the business. 33:55  Rory's team. 39:16  What systems are Rory and his team are using? 40:45  Mastermind your property. 45:49  Rory’s number 1 secret for success in short term rentals. 47:43 Where can people find Rory Cummins? CONNECTING WITH THE GUEST Facebook: www.facebook.com/rory.cummins.12 Instagram: www.instagram.com/kw_rcummins LinkedIn: www.linkedin.com/in/rorycummins Gmail: rc6260@gmail.com Website: www.coolbnbs.com, funbnbs.com Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Len Giancola - has over 25 years of experience in Executive Management and Business Ownership. Formerly a Managing Director of Global Securities Finance in New York,  responsible for a $16 billion trading portfolio, he is now an Officer/Board Member of over 30 corporations. With well over $100 million in sales over the last decade, including a successful residential development company, vacation rental property management company and diversified investment and online technology portfolio, Len is a Founding Partner of MJ.com and is a frequent media guest on international podcasts such as Rich Dad Radio with Robert Kiyosaki along with many other entrepreneurial and mentorship vehicles. HIGHLIGHTS OF THE EPISODE 02:40  Guests influence on the hosts. 04:45  Len’s life in “The Bubble” 06:57  From "Successful wall street career" to taking back control of Len's life. 10:35  What people don’t realize. 12:51  How he built his business without putting $1 into it. 15:28  What systems he put in place while his business was growing. 19:03  Len’s Octopus mentality. 22:01  How does somebody value a short term rental company? 25:03  Len keeps some properties that’s performing well. 28:12  Why certain types of short term rentals will always have an advantage over anything. 32:07  Having the experience to handle situations that we are in from past experiences. 35:23  How and why he got into legalized Marijuana or Cannabis. 39:27  Where he spent his 1st 6 months of 2020. 40:31  Len Giancola’s secret for success in short term or vacation rentals. 41:41  Where can people find Len Giancola? CONNECTING WITH THE GUEST Facebook: https://bit.ly/2DRmXn4 Instagram: https://bit.ly/2DRmKQO Website: mj.com Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Matt Aitchison is a real estate investor, business coach, speaker and philanthropist. He’s flipped hundreds of houses, built a Top 1000 real estate team in the U.S, and now focuses solely on scaling his passive income portfolio made up of commercial strip centers, a hotel, and single family rentals. Matt is extremely passionate about helping others create more wealth, freedom, and fulfillment in their life and business through real estate investment opportunities and is also the host of the Millionaire Mindcast, a Top 100 ranked business podcast. Most importantly, he’s a husband to his amazing wife Marie and two beautiful daughters, Ella and Evelyn. HIGHLIGHTS OF THE EPISODE 03:38  Matt’s backstory. 13:43  Be a Chinese acrobat. 17:32  The key part of who you surround yourself with. 19:45  What triggered Matt to get into the hospitality space. 25:51  Matt’s systems and procedures and who is helping him. 31:53  Reservation systems that Matt and his team are using. 34:56  Bookings because of contactless hotels. 41:00  Matt’s number 1 secret for success in hospitality and real estate. NOTABLE QUOTES (KEY LESSONS): Analogy - “One foot from gold or 3 foot from gold” - Matthew Aitchison Text the word “Invest” to 844-447-1555 for a free course! CONNECTING WITH THE GUEST Facebook: https://www.facebook.com/officialmattya LinkedIn: https://www.linkedin.com/in/maitchison/ Instagram: https://www.instagram.com/officialmattya/ Email: MattyA@Millionairemindcast.com Website: https://www.playparklodge.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Jay (Jaronda) Perry has been active in residential real estate for over 15 years. She bought her first house at 23, and worked for a boutique firm before starting her own property management and brokerage firm called Prosperity Homes in 2011. Prosperity Homes has a unique business model. The company signs a lease with the property owner that gives the company the right to sublet while the owner gets guaranteed rent for up to three years. Ms. Perry deeply enjoys turning houses into homes and providing clients with affordable short term housing as well as helping others learn from her mistakes. In addition to her real estate work, Ms. Perry works full-time as a computer systems engineer and is a proud Auntie to five nephews and two nieces. HIGHLIGHTS OF THE EPISODE 02:59  Jay’s introduction 04:42  A walkthrough on how she manages 70 units plus a fulltime job. 06:39  How Jay got her 1st management client. 10:40  Jay's unique master lease management model. 12:21  What she covers with the 15%. 13:57  Managing risk. 17:03  The first time she did short term rental on a master lease. 18:48  Did her fee increase after doing short term rentals? 19:33  Design aesthetics.  20:42  How to get high-end furniture on the cheap. 24:08  Big companies sell cheap but high-end furniture. 25:18  Why short term rentals are more profitable and stable during Covid. 26:18  Her long term rentals status. 27:21  Being committed and creative in your Airbnb business. 31:50  Key when creating or starting a side hustle 34:39  Her short term rentals systemization. 36:13  The goal. 37:03  The biggest focus. 41:05  Jay’s Why. 45:53  Number one secret for success with short term rentals 47:43  Mic drop moment. NOTABLE QUOTES (KEY LESSONS): “You get in life what you have the courage to ask for.” - Jay Perry “If you want your business to look a certain way and to have a certain amount of free time, set it up that way.” - Jay Perry CONNECTING WITH THE GUEST Facebook: https://www.facebook.com/jaronda.perry Website: http://prosperity-homes.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Anton Zilberberg - Started his professional hosting career when he was traveling around the world and renting his apartment on airbnb. He brings a tech background so he started building tools to optimize his listings which turned into a property management with over 200 properties at its peak. Realizing the need for trust and safety within his space, he’s now helping the largest companies in the world, to protect their assets, validate their guests and reduce fraud through a company that he founded called Autohost. HIGHLIGHTS OF THE EPISODE 02:50  Anton’s backstory. 06:12  How he launched his management company. 09:11  The most common thing Anton hears about right now. 12:50  A great analogy from Anton. 14:49  What a referral infrastructure looks like. 19:40  Talks about Anton’s company revenue stream. 21:38  How Anton’s business evolved. 23:30  Unmeasured and measured experiments. 25:49  Advantages of having good insights for a business. 27:29  Anton’s inspiration to start his company Autohost. 32:48  Who is using Anton’s company Autohost during these times (Covid crisis) 35:56  What a fraud and credit card scheme looks like. 38:50  Hotels have no security process. 42:50  How you can connect with Anton and Autohost.ai. 43:51  “General screening questions” if a booking is legit. 46:16  Anton’s top secret to building a successful short term rental business. 47:37  Talks about compensation. CONNECTING WITH THE GUEST Facebook: https://www.facebook.com/zilberberg LinkedIn: https://www.linkedin.com/in/antonzilberberg/ Website: https://www.autohost.ai/ Learn more about your ad choices. Visit megaphone.fm/adchoices

GUEST BIO Julie George is the author of the “Million Dollar Host” and is now a consultant in the short term rental industry. She listed her first property on Airbnb in 2016 and in less than 3 years she was managing 130 properties on Airbnb for property owners and had amassed an excess of 8 million dollars in bookings. In late 2019 she sold her property management business to a larger company. She is now considered one of the world's leading experts in Short term rentals and consults other entrepreneurs on how to build a successful business in the sharing economy. HIGHLIGHTS OF THE EPISODE 02:45  Julie’s introduction 04:26  How she ended up getting in the Short term rental game. 05:41  Her next step after she got her listings up and running. 07:56  How she convinced her investors about doing Airbnb 09:40  How she came up with her systems 11:41  Salaries and breakdowns 13:19  How she structured the business 14:49  How she handles contractors with bad reviews 16:24  Who handles the financial side of the business 18:10  How she tried to branch out to other platforms and how it went out 20:10  How Airbnb went during Covid19 21:08  How she utilized her website 23:32  Her special way on approaching real estate brokers 25:39  Did she consider giving commissions to real estate brokers 27:17  How she identifies her ideal property owner. 29:41  What her day looks like now that she's not a host anymore 31:50  Her next step 34:39  What business men were looking for to acquire her business 39:41  Her thoughts and where she sees the entire business going with Covid 42:41  What is her number 1 best secret for success as a short term rental operator? NOTABLE QUOTES (KEY LESSONS): “That first property’s gonna be the hardest one to get but once you’ve got it you’re gonna figure it out.” - Julie George “Smile your way  through any mistakes and just enjoy the ride.” - Julie George BOOKS MENTIONED: Million Dollar Host - Julie George CONNECTING WITH THE GUEST Facebook: https://bit.ly/32oYoHR LinkedIn: https://bit.ly/2WrPXrA Instagram: https://bit.ly/3hvbUhJ Website: milliondollarhost.com.au Learn more about your ad choices. Visit megaphone.fm/adchoices