

Short Term Rental Secrets Podcast
MICHAEL SJOGREN
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com
Episodes
Mentioned books

Jul 13, 2020 • 36min
Ep 8 - 4 Steps to Building Your Dream Short Term Rental Business
HOSTS BIO
Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.
HIGHLIGHTS OF THE EPISODE
01:28 Why you should watch our previous episode with Nicholas Spohn. Ep. 7
03:12 What we’ll cover in this episode.
04:04 First key/step: Setting yourself up. Changing your identity
08:17 Books and Podcast recommendations
09:56 It takes time to become who you are.
11:04 Visualizing yourself.
14:02 Second key/step: Defining what you want your business to look like.
20:11 The different identities that associate with the 2 different people.
22:57 Third key/step: Define who your investor avatar is.
24:12 Why work with sophisticated investors
26:06 Fourth and last piece/key/step: Start Planting your seeds
29:06 You need to be captivating.
32:55 When shifting your beliefs.
32:53 Give value instead
NOTABLE QUOTES (KEY LESSONS):
“f you don't put yourself in the right environment
you're not gonna grow.”
“The juices in actually hitting the goal is it's becoming
the person you need to be to hit the goal.” - Michael Sjogren
BOOKS MENTIONED:
Psycho-Cybernetics by Maxwell Maltz
Think and grow rich by Napoleon Hill
The Power of your Identity by Rock Thomas
Becoming Supernatural by Joe Dispenza
CONNECTING WITH THE HOSTS
Michael Sjogren: Facebook | Instagram | LinkedIn | Youtube
Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube
Website: www.strsecrets.com
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Jul 6, 2020 • 33min
Ep 7 - STR Secrets - Converting an 1800s Jail Into An Airbnb With Nicholas Spohn
GUEST BIO
Nicholas Spohn has devoted his life to all things personal development. Through studying health, spirituality, psychology, hypnosis, NLP, reiki and various other modalities he has created a comprehensive system to understand what drives human behavior. Nicholas is also an Airbnb super-host and creative financing expert. Most recently, he recently purchased an 1800’s jail which was converted into a bed and breakfast called Elkader JailHouse Inn.
HIGHLIGHTS OF THE EPISODE
02:58 Nicholas’ background and how he got into the business
04:56 How he got his jail deal and how he built his real estate portfolio
06:31 His 3 steps of hypnotic influence
08:18 How he found his jail deal
09:12 How he analyzes a deals, upside potential and management improvement
11:26 A property that becomes the destination
15:12 How he views deals to make it work
19:00 How an easy website can change how the business flows
21:32 One of his most empowering beliefs
23:34 The number one secret to success as an airbnb host or as a Short term rental host
25:08 Why the owners of the house sold the place
25:48 Make mistakes and learn. That’s how you build a business
27:10 A part of being adaptable
28:15 Why Nicholas Podcast is recommendable when you want to start a short term rental business
30:05 Talks about the book Psycho-Cybernetics by Maxwell Maltz
31:25 Where you can find more about Nicolas jail house
NOTABLE QUOTES (KEY LESSONS):
“It’s not the strongest or the most intelligent who will survive but those who can best manage change” - Charles Darwin
“Say yes and figure it out later” - Rock Thomas
BOOKS MENTIONED:
Psycho-Cybernetics by Maxwell Maltz
CONNECTING WITH THE GUEST
Website: elkaderjailhouseinn.com
Facebook | Instagram
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Jun 29, 2020 • 41min
Ep 6 - STR Secrets - How to Let Go of Control And Hire A Team To Run Your Short Term Rental With Kristin Saxton
GUEST BIO
Kristin Saxton - A seasoned short-term rental host living in Texas while running her “Secret Garden” property in South Florida. She’s a free-spirited, detail-oriented person who loves hospitality and providing her guests with a 5 star experience all while living out of state.
HIGHLIGHTS OF THE EPISODE
03:58 Kristin’s background and how she got into the business
10:56 How she found her co-host
13:57 Her plans on getting more units and how she maintains her customer service
15:12 Setting expectations and preventing problems in short term rentals
19:09 How she overcame fear and how she became confident with her properties
23:26 Why hire a separate cleaning team
26:58 The biggest thing that she learned when she started short term rentals
28:37 Her smart systems in her property and security features
31:00 How many hours she spends to run her properties
32:35 Her employees and co-hosts
33:30 Canceled reservation experience and how to deal with it
37:13 Her secret to creating a profitable short term rental business
NOTABLE QUOTES (KEY LESSONS):
“In truth, you have to learn to let go and learn to let people do things that the way they’re gonna do them and not necessarily the way you would do them.” - Kristin Saxton
CONNECTING WITH THE GUEST
Email: secretgardenairbnb@gmail.com
Facebook | Instagram
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Jun 24, 2020 • 49min
Ep 5 - STR Secrets - The State of the STR Industry & Renting Responsibly with David Krauss
GUEST BIO
David Krauss has been in the real estate space since 2012 and started flipping houses and condos in Boston and realised the potential of putting them on airbnb early on. Everything was going great until some people threw a massive party on his property and got a letter from the City which triggered him to go out and co-found the company NoiseAware. And just over a year or so he again found Rent Responsibly.
HIGHLIGHTS OF THE EPISODE
06:01 What triggered him to think about short term rentals from flipping houses?
14:47 Everybody needs to get involved.
17:10 The feedback's that he’s getting about airbnb since states and counties are opening
24:47 Democratizing travel looks like
27:05 Inner workings of Rent Responsibly
32:44 Where Rent Responsibly started
36:56 Consistent Airbnb employee compensations and host surveys
38:52 The secret or the best advice for someone who just started on Airbnb or wants to scale up in this business
46:27 Why he hates the work “Advocacy”
NOTABLE QUOTES (KEY LESSONS):
Ford model T analogy - This was when cars were not seen as a great way of transportation before and up until 20 years later is when they started making laws on how cars operate on roads since roads were made for horses and buggies at the time. Then David Krauss explained how airbnb will soon become like what happened to the Ford model T in this generation.
CONNECTING WITH THE GUEST
Website: rentresponsibly.org
Facebook | Instagram | LinkedIn
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 22, 2020 • 35min
Ep 4- STR Secrets Podcast - How to Triple Your Rental Income With Short Term Rentals with Bernie Cesareo. Hosted by Michael Sjogren & Emanuele Pani
GUEST BIO
Bernie Cesareo A.K.A. the “Airbnbguy” of Ohio. A Host and a co host and has a bunch of Short term rental properties. He was a traditional real estate investor, buying and holding, long term leases. He then converted one of his long term rentals into short term rentals. He also has 5 more opportunities that he’s currently looking at. He’s been in real estate for about 30 years with 4 long term rentals as well as ownership interest in 79 apartment doors.
HIGHLIGHTS OF THE EPISODE
05:35 How he runs a real estate business with a full time job.
08:52 His personal choice on short term rentals or long term rentals.
11:08 The members of his team.
13:16 His take on people who stay that are from different time zone.
14:05 Mike Sjogren and Emanuele Pani give a little context on doing short term rentals.
15:46 His wear and tear experience on STR vs LTR.
20:58 Talks about his mindset and how he does it even in this pandemic crisis.
27:02 His #1 Secret / Tip for those who wants to get in the game.
30:34 How he and his co-host did on their STR during Covid19.
NOTABLE QUOTES (KEY LESSONS):
“Most things you worry about will never actually happen.” - Markham Heid
CONNECTING WITH THE GUEST
Website: https://medium.com/@bidcohomes
Facebook | Instagram
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Jun 17, 2020 • 1h 16min
Ep 3 - STR Secrets - Building Wealth With Short Term Rentals While Working a Full Time Job
GUEST BIO
Christina Robinson - Has a full time job in finance. Works as a senior analyst inc. She got into Vacation rentals for about 6 - 7 years now.
HIGHLIGHTS OF THE EPISODE
03:55 Christina’s background and how she got into the business
09:18 2 different styles of short term rental operators
14:20 Christina’s ultimate goal in the STR business
19:25 You don’t need to quit your job if you don’t have to
23:05 Is your 401-K enough after retirement?
25:17 Be around people that can trigger your mind
27:08 Why she’s into renovations
29:15 The things that she went all out on
31:54 Contractors vs. Hourly laborers
34:18 How she found her employees/workers
36:02 Advice to those who’s starting out with airbnb
37:52 Becoming an Insanely productive, solve problem, super hero machine
41:50 Long bookers over Instant bookers
42:36 3 nuggets that she uses with her short term rental business
44:39 Rental earning break downs
46:45 Airbnb is not just having the property
47:48 What she sees on the future of Short term rentals
50:17 Her experience as a host on short term rental business
55:17 Provide quality service for clients quality experience
BOOKS MENTIONED:
The E Myth Revisited - by Michael E. Gerber
Atomic Habits - James Clear
CONNECTING WITH THE GUEST
Facebook | Instagram
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Jun 15, 2020 • 51min
Ep 2 - STR Secrets - Building a Luxury Vacation Rental Management Empire with Dani Fattizzi
GUEST BIO
Dani Fattizzi - A lady boss in the vacation rental management industry. She is grown in many ways, her business is booming right now. She has a wealth of knowledge in short term rentals and has built her business from the ground up to 32 units in 2 years. She has a wealth of knowledge in short term rentals and has built her business from the ground up to 32 units in 2 years.
HIGHLIGHTS OF THE EPISODE
03:55 Dani’s background and how she got into the business
09:50 Her current status
12:26 Her deal structure
15:38 Being too flexible
17:25 System limitations and service boundaries
18:59 Her current systems and her team
25:51 System guide for those who are new to Airbnb
29:38 Her systemized categories
32:20 How does her systems work for her clients
34:29 What useful websites to use when starting an Airbnb
35:19 Other tools or technology to help run and automate her business
36:48 Some important security expenditures for smooth system flow
38:54 Dani’s goal for 2020 and long term goal
41:44 Her number 1 secret to be successful in the short term rental business
46:16 Why most people never start their own short term rental business
NOTABLE QUOTES (KEY LESSONS):
“Show me your habits and I’ll show you your future” - Mark Batterson
CONNECTING WITH THE GUEST
Email: danifattizzi@gmail.com
Facebook | Instagram
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Jun 8, 2020 • 18min
Ep 1 STR Secrets - Welcome to Short Term Rental Secrets with Michael Sjogren and Emanuele Pani
HOSTS BIO
Mike Sjogren - Michael is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Michael brings a wealth of finance, business and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani - Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele Pani.
HIGHLIGHTS OF THE EPISODE
01:37 Emanuele Pani’s background in the industry and the impact of the business on him.
07:04 Quick background on Michael Sjogren
10:01 The difference between traditional real estate and short term rentals
11:19 Having multiple short term rentals without owning one.
14:40 What to expect on Short Term Rental Secrets in the future.
15:46 His wear and tear experience on STR vs LTR.
CONNECTING WITH THE HOSTS
Michael Sjogren: Facebook | Instagram | LinkedIn | Youtube
Emanuele Pani: Facebook | Instagram | LinkedIn | Youtube
Learn more about your ad choices. Visit megaphone.fm/adchoices