Short Term Rental Secrets Podcast Ep 31 - Generating direct bookings with Mark Simpson
GUESTS BIO
Mark Simpson - Owns a company called Boostly. He grew up in the UK. His parents owned a boutique/BNB type of property on a farm and when he got older he started looking at something on how to start marketing their business and get more people to come to their property. Over years and years of refining a website and different marketing campaigns, he’s really dialed in on this process and has still continued to evolve that over the last decade. Mark is the guy to learn about direct bookings. He’s got some amazing content on Youtube and on his website.
HIGHLIGHTS OF THE EPISODE
03:28 Mark’s biography/introduction
05:18 How Mark started and where he’s at now.
15:47 Strategic steps when starting your own timelines for your property.
18:08 Mark’s 1 question to Julie George.
20:13 The trick that you get listed everywhere.
23:34 Mark’s PMS recommendation.
26:02 Marks top tip on how you can convert an Airbnb booking into a direct booking.
32:49 The current status of Mark’s family BNB business.
36:07 Mark’s big Goal!
38:34 You have the power to do anything when it’s a direct booking.
41:59 How to get people to go to your website.
50:19 Mark’s secret to success with short term rentals?
NOTABLE QUOTES (KEY LESSONS):
"Never ever build your house in someone else’s land." - Mark Simpson
"I will literally put our property in every channel because you have to diversify
where your business is." - Mark Simpson
"Done is better than perfect" - Mark Zuckerberg
"As soon as you get a guest walk through your door. I don't care what you say.
you are in hospitality. You're in my world." - Mark Simpson
"Take one thing that I tell you today and do it tomorrow. Just do one thing." - Mark Simpson
CONNECTING WITH THE GUESTS
Youtube: http://bit.ly/2WEOm1v
Facebook: https://www.facebook.com/mrmarksimpson
Instagram: https://www.instagram.com/boostlyuk/
Website: https://www.boostly.com/
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