Short Term Rental Secrets Podcast

MICHAEL SJOGREN
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Dec 6, 2021 • 39min

Ep 79 - How to Maximize Income With Upsells With The Host Co.’s Annie Sloan

GUEST'S BIO Annie Sloan is an Airbnb host and the CEO and Co-Founder of The Host Co., a company that adds a mini-bar, gift shop, and concierge to short term rentals. They help hosts make more money from every booking and help curate a better experience for guests. The Host Co.'s technology is always free for hosts, and their community of over 10,000 hosts is actively supporting the short term rental space with advice and news. HIGHLIGHTS OF THE EPISODE 06:28 Annie Sloan's introduction and background 07:18 How Annie got into the STR industry and how The Host Co. was established 12:13 How The Host Co. works 16:50 Items that hosts can upsell in The Host Co. 18:57 Raising the bar for short term rental spaces 22:13 How guests are primed in spending money while on a vacation 25:17 Items that are big sellers for STR guests 28:53 Making more money for hosts and helping the locals 29:36 The Host Co.'s goal in the STR industry 30:11 Adding your brand to your items 31:26 Guests having an emotional connection to their trips 32:05 Annie talks about exploring The Host Co.'s hardware 34:07 Annie talks about The Host Co.'s overall brand 35:23 Acknowledgments to Annie 35:50 Where can people connect with The Host Co. 37:10 Annie's #1 secret to success with STRs NOTABLE QUOTES "It does not make the experience worse but you'll never make the experience great." - Emanuele Pani. "It's all about adding that value." - Annie Sloan CONNECT WITH THE GUEST Annie Sloan: Linkedin The Host Co.: Website | Instagram | Pinterest CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 29, 2021 • 52min

Ep 78 - How to Prospect for Co-host Clients with Darryl Miedico

GUEST'S BIO Darryl Miedico iis a father of 2 wonderful boys and a beautiful wife. His career has been solely in tech and healthcare sales until 2020 when he started my own hospitality company managing short term rentals. Darryl now manages 8 properties across New England and he is actively growing in multiple markets. HIGHLIGHTS OF THE EPISODE 03:07 Darryl Miedico's introduction and background 03:43 How Darryl got into the STR industry 05:21 The reason why Darryl scaled his short term rentals 09:09 Taking control of your life 10:32 Darryl's biggest why 13:21 Darryl's current number of short term rentals 15:20 Darryl talks about his first co-hosting deal 18:55 Multiple rejections before getting to that "yes" 23:53 Where Darryl finds his co-hosting deal 26:29 How Darryl prospects for his leads 27:31 Darryl shares one of his prospecting experience 32:02 How commitment is very important in the STR industry 33:01 Being ready despite being nervous 39:01 What made Darryl join Mike's Mastermind program 41:59 The need to jump to be successful 47:17 Acknowledgments to Darryl 48:14 Where can people connect with Darryl 49:23 Darryl's #1 secret to success with STRs 50:29 Text "RESOURCES" to (978) 242-001 to get the free STR Secrets Starter Pack 50:52 Send an email to support@strsecrets.com to learn more about the Mastermind program NOTABLE QUOTES "Life always gives you chances." - Emanuele Pani "Start teaching the horse to take a different path." - Emanuele Pani "The butterflies never go away. What you learn is you get them to fly in unison." - Mike Sjogren "We're all made to fly." - Emanuele Pani "The moment you make a true choice, it becomes easy." - Emanuele Pani CONNECT WITH THE GUEST Darryl Miedico: Clubhouse | Facebook | Linkedin Stayspace CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 22, 2021 • 40min

Ep 77 - Holiday Booking Trends and 2022 Outlook with Paul Zukauskas

GUEST'S BIO Paul Zukauskas is the Global VP of Customer Success at the short term rental property management platform, Guesty, where he combines his passion for real estate and hospitality by helping top vacation rental hospitality brands grow and scale. Paul is a passionate client services executive with over 10 years of SaaS management experience leading high-performing Customer Success, Implementation, and Support teams. HIGHLIGHTS OF THE EPISODE 04:16 Paul Zukauskas' introduction and background 05:06 How Paul end up in the hospitality industry 08:08 Guesty data for the upcoming holiday season 10:00 What drives bookings of short term rentals 11:39 Increased bookings in 2019 11:51 Airbnb capturing the early majority and late majority as a mainstream accommodation 14:55 The professionalization of short term rental industry 15:50 Paul talks about the growth of short term rentals 18:19 Paul talks about Guesty for Hosts 20:04 Focusing on your tech stack at the early stages 22:03 OTA platforms growing over the last 12 months 23:42 Google as the next major OTA player 25:02 Niche traveler types and region-specific OTAs 26:12 Trend in the middle of the pandemic 28:01 Taking care of remote employees 29:58 Quality of the experience with short term rentals 30:51 Q1 2022 trends 32:46 Paul talks about Guesty's insight on the booking window trend 34:39 The current trend of corporate travel 36:54 Acknowledgments to Paul 37:14 Where can people connect with Guesty and Paul 38:12 Paul's #1 secret to success with STRs NOTABLE QUOTES "It is easier to lay the foundation when the house is not on top of it than it is to take down walls and add foundation later down the road."- Emanuele Pani "Do you want to learn a new language when your five or six years old or do you want to learn it while you're forty or fifty?" - Paul Zukauskas CONNECT WITH THE GUEST Paul Zukauskas: Linkedin Guesty CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 15, 2021 • 35min

Ep 76 - What to Do While Your Under Contract on an STR Property

HOSTS' BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through the real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele. HIGHLIGHTS OF THE EPISODE 03:21 Steps to take while waiting for your STR property to close 04:09 The House Bucket 06:37 Leveraging your relationship with the real estate broker/agent 07:37 Being involved and doing your homework 09:00 Planning and doing things ahead of time 10:36 Speed to market 11:30 Parking situation of the STR property 11:50 The feel of the neighborhood 12:12 The Team Bucket 14:04 Planting seeds and getting referrals 15:30 Analyzing your competition 17:13 Asking the locals about the area 18:53 The Timeline Bucket 20:05 Working backward from the launch date 20:39 Thinking through logically 23:40 Recap 25:12 Leveraging technology 26:27 Difference of a new STR operator to a professional operator 27:26 Why contractors need to be referrals 28:05 Interviewing as many people as possible 29:15 Accountability on timeliness 30:27 Going back to your vision and creating processes 32:49 STR Secrets wrapping up 2021 33:29 Text "RESOURCES" to (978) 242-001 to get the STR Secrets Starter Pack for free NOTABLE QUOTES "You plan the work then you work the plan." - Emanuele Pani "The unforeseeable happens even if you plan the work." - Emanuele Pani "Put yourself through the exercise." - Emanuele Pani CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 8, 2021 • 27min

Ep 75 - How to Find and Manage Cleaners the Right Way with Mike Reilly

GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:04 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:15 Subscribe to us on YouTube - https://www.youtube.com/ShortTermRentalSecretsShow 01:47 Text "RESOURCES" to (978) 242-0001 02:40 Share our podcast to the STR community 03:15 Mike S shares how he found his cleaners 08:44 Questions to ask the cleaners 12:17 Building partnerships with cleaners 15:42 Where to find cleaners 16:14 Setting expectations 18:51 Making sure that the cleaners are team players 19:20 Showing appreciation to cleaners 21:57 How to compensate cleaners 25:27 Having the right cleaners and treating them well NOTABLE QUOTES "Showing empathy and appreciation on what they do goes the extra mile." - Mike Reilly "We are in this business not only to make money but also to create a lifestyle that we enjoy. For most of us, a lifestyle of helping other people and improving everyone's lives around us." - Mike Reilly CONNECT WITH THE GUEST Mike Reilly: Instagram | Clubhouse CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 1, 2021 • 59min

Ep 74 - From 1-11 Listings in 9 Months with Real Estate Agent Shane O'Connor

GUEST'S BIO Shane O’Connor is the CEO & Founder of Alchemy Real Estate & Alchemy Hosting. Alchemy is based in Tampa, FL, building a portfolio of Short-Term Rental assets primarily focused in Central Florida. By delivering vertically integrated, top-tier service from beginning to end in the investment process, Alchemy has grown from a single property (and single employee) to 11 properties & a team of four in less than a year. At that same time, Alchemy will have also delivered more than $3M in closed real estate deals for its clients.  Shane is a graduate of the United States Naval Academy and served as an officer in the U.S. Navy for 9 years. He received an M.S. Degree in Real Estate from the University of Florida. He runs the company with his brother, Captain Devin O’Connor, who is an active duty Marine Corps helicopter pilot in addition to being the Director of Operations for Alchemy.  HIGHLIGHTS OF THE EPISODE 05:16 Shane O'Connor's introduction and background 07:45 Shane share his journey from being in real estate development to helping investors locate and manage properties 13:40 Lessons Shane learned about HOA issues 16:54 Managing properties as a real estate agent 19:10 Shane talks about being a real estate agent 22:41 Recognizing your limits and bringing in more help 25:21 Elevating yourself as a manager and a leader 29:58 Continuous learning resulting in being a valuable service provider 33:14 Trusting the experts 38:18 Tips for real estate agents tapping into managing properties or co-hosting 47:41 Holding yourself to a higher standard 50:19 Shane's tip for real estate agents looking for property managers 53:15 Acknowledgments to Shane 53:45 Where can people connect with Shane 54:21 Shane's #1 secret to success with STRs 57:32 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets free resources 58:00 Subscribe to the Short Term Rental Secrets YouTube channel - www.youtube.com/shorttermrentalsecretsshow NOTABLE QUOTES "Don't be a secret agent." - Emanuele Pani "If you're gonna do something, be world-class." - Mike Sjogren "If you put good energy out in the world, it will come back to you."  - Shane O'Connor CONNECT WITH THE GUEST Shane O'Connor: Instagram | Facebook | Linkedin Alchemy Real Estate: Instagram CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin  https://linktr.ee/the_airbnbguy   Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin   FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 25, 2021 • 29min

Ep 73 - How to Hire Virtual Assistants with Mike Reilly

GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:19 Join the free Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:21 Subscribe to our Youtube channel - Short Term Rental Secrets 01:52 Text "RESOURCES" to (978) 242-0001 to get Mike's free program 02:57 Share the podcast with other people 03:32 When to hire a virtual assistant 05:05 What holds a business back 06:14 The 2-week time study 07:19 Mike talks about his first virtual assistant and how he added more 08:56 Documenting business processes 10:20 Mike R shares his first virtual assistant experience 14:03 Mike's tip for hiring virtual assistants 14:54 Getting over the fear for your business 18:57 Building a culture within your team 20:18 Operation checklist 22:16 4R document 25:45 Asking people onshore as assistants 27:43 Be a part of Mike's Mastermind program - https://www.strsecrets.com/apply 28:24 Keeping your time freedom NOTABLE QUOTES "If you want to go fast, go alone. But if you want to go far, build a team." - Mike Sjogren "The fear of starting to bring on help stagnates everybody's growth." - Mike Sjogren CONNECT WITH THE GUEST Mike Reilly: Instagram | Clubhouse  CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 18, 2021 • 30min

Ep 72 - Where to Find Co-host Deals with Mike Reilly

GUEST'S BIO Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him. HIGHLIGHTS OF THE EPISODE 01:00 Exclusive content from the STR Secrets Facebook group 01:49 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets 01:52 Subscribe to Short Term Rental Secrets on Youtube 02:23 Text RESOURCES to (978) 242-0001 04:14 Finding co-hosting leads 04:23 Doing your homework regarding property management 06:07 3 different ways to generate co-hosting leads 07:00 Working with your local network 08:06 How to expand your network 12:22 Cold outreach 13:51 Building your brand and your presence 14:49 How Mike built his brand and presence 16:12 Working your teams to generate leads 16:27 Mike Reilly shared how he found his co-hosting opportunities 20:16 Putting yourself out there 22:25 Mike talks about Grant Cardone from Undercover Billionaire 27:04 Tips on how you can build your presence NOTABLE QUOTES "Don't let that fear stop you." - Mike Reilly "If there's a will, there's a way." - Mike Sjogren "You have to be okay putting yourself out there." - Mike Sjogren "Be okay with getting some rejection, it's okay." - Mike Sjogren CONNECT WITH THE GUEST Mike Reilly: Instagram | Clubhouse CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 11, 2021 • 35min

Ep 71 - Bringing Automation and Peace of Mind to STR Operators with Assaf Karmon

GUEST'S BIO Assaf Karmon is the founder of TurnoverBnB, one of the most popular tools for managing vacation rentals. HIGHLIGHTS OF THE EPISODE 02:02 Assaf Karmon's introduction and background 02:38 How TurnoverBnB was established 04:57 The beauty of software engineers 06:06 What is TurnoverBnB 09:59 Mike talks about his experience with a previous cleaner 11:14 What made Assaf start TurnoverBnB 12:04 Assaf talks about TurnoverBnB's Marketplace 12:50 How cleaners are qualified for TurnoverBnB 14:31 How cleaners get reviews 15:07 Cleaning checklist for STRs 17:03 Assaf shares why he is no longer hosting STRs 17:36 Mike talks about his experience with TurnoverBnB 19:48 The biggest problem of new STR operators 21:41 Assaf's vision for TurnoverBnB 24:23 What sets TurnoverBnB apart from others 26:01 Where can people learn more about TurnoverBnB 27:27 Best practices for turnover 29:48 Acknowledgments to Assaf 32:56 Assaf's #1 secret to success with STRs 34:09 Check out TurnoverBnB - https://turnoverbnb.com/ NOTABLE QUOTES "When you are holding a hammer, everything looks like a nail." - Assaf Karmon "Your time is valuable." - Assaf Karmon "If you try to be the best of everything, you will lose the sharpness and the quality but if you're doing one thing, it will give you a lot of focus and ability to provide a great experience." - Assaf Karmon "Any tool that will gain back sometime in your life is worth investing." - Assaf Karmon CONNECT WITH THE GUEST Assaf Karmon: Instagram | Facebook | Linkedin TurnoverBnB CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 4, 2021 • 44min

Ep 70 - Minimizing Risks Through Intelligent Guest Screening with Ela Mezhiborsky

GUEST'S BIO Autohost CPO and co-founder Ela Mezhiborsky handle the intersection of customer success and product development, setting priorities and driving the product roadmap based on client feedback. Before transitioning to SaaS, her career involved working in risk management, running her own digital marketing agency, and managing a successful short-term rental business in Toronto. In fact, it was her experience in the short-term rental industry that exposed her and her co-founders to the massive security void plaguing property managers. It’s the reason they built Autohost. HIGHLIGHTS OF THE EPISODE 04:32 Ela Mezhiborsky introduction and background 05:23 How Ela got into the STR industry 08:02 How Autohost was created 11:00 Ela shares how Quickstay experienced fraud ring and illegal activities from guests 15:45 What is Autohost 17:27 Providing a safe check-in experience for guests and hosts 19:31 How to screen your guests without using a formal screening tool 26:06 Ela talks about anti-discrimination in the STR industry 29:37 What Autohost does for STR operators 32:20 Autohost's guest screening process 37:14 Ela talks about Autohost Starter 40:47 Acknowledgments to Ela 41:02 Where can people connect with Ela 41:38 Ela's #1 secret to success with STR NOTABLE QUOTES "Spidey sense is better than no sense." - Ela Mezhiborsky "Be aware of what you said. " - Ela Mezhiborsky "Identifying where your red flags are is important." - Ela Mezhiborsky "Inherently, people are good but sometimes good people still discriminate unconsciously." - Emanuele Pani CONNECT WITH THE GUEST Ela Mezhiborsky: Facebook | Linkedin Autohost: Website |  Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

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