

Short Term Rental Secrets Podcast
MICHAEL SJOGREN
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com
Episodes
Mentioned books

Dec 6, 2021 • 39min
Ep 79 - How to Maximize Income With Upsells With The Host Co.’s Annie Sloan
GUEST'S BIO
Annie Sloan is an Airbnb host and the CEO and Co-Founder of The Host Co., a company that adds a mini-bar, gift shop, and concierge to short term rentals. They help hosts make more money from every booking and help curate a better experience for guests. The Host Co.'s technology is always free for hosts, and their community of over 10,000 hosts is actively supporting the short term rental space with advice and news.
HIGHLIGHTS OF THE EPISODE
06:28 Annie Sloan's introduction and background
07:18 How Annie got into the STR industry and how The Host Co. was established
12:13 How The Host Co. works
16:50 Items that hosts can upsell in The Host Co.
18:57 Raising the bar for short term rental spaces
22:13 How guests are primed in spending money while on a vacation
25:17 Items that are big sellers for STR guests
28:53 Making more money for hosts and helping the locals
29:36 The Host Co.'s goal in the STR industry
30:11 Adding your brand to your items
31:26 Guests having an emotional connection to their trips
32:05 Annie talks about exploring The Host Co.'s hardware
34:07 Annie talks about The Host Co.'s overall brand
35:23 Acknowledgments to Annie
35:50 Where can people connect with The Host Co.
37:10 Annie's #1 secret to success with STRs
NOTABLE QUOTES
"It does not make the experience worse but you'll never make the experience great." - Emanuele Pani.
"It's all about adding that value." - Annie Sloan
CONNECT WITH THE GUEST
Annie Sloan: Linkedin
The Host Co.: Website | Instagram | Pinterest
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 29, 2021 • 52min
Ep 78 - How to Prospect for Co-host Clients with Darryl Miedico
GUEST'S BIO
Darryl Miedico iis a father of 2 wonderful boys and a beautiful wife. His career has been solely in tech and healthcare sales until 2020 when he started my own hospitality company managing short term rentals. Darryl now manages 8 properties across New England and he is actively growing in multiple markets.
HIGHLIGHTS OF THE EPISODE
03:07 Darryl Miedico's introduction and background
03:43 How Darryl got into the STR industry
05:21 The reason why Darryl scaled his short term rentals
09:09 Taking control of your life
10:32 Darryl's biggest why
13:21 Darryl's current number of short term rentals
15:20 Darryl talks about his first co-hosting deal
18:55 Multiple rejections before getting to that "yes"
23:53 Where Darryl finds his co-hosting deal
26:29 How Darryl prospects for his leads
27:31 Darryl shares one of his prospecting experience
32:02 How commitment is very important in the STR industry
33:01 Being ready despite being nervous
39:01 What made Darryl join Mike's Mastermind program
41:59 The need to jump to be successful
47:17 Acknowledgments to Darryl
48:14 Where can people connect with Darryl
49:23 Darryl's #1 secret to success with STRs
50:29 Text "RESOURCES" to (978) 242-001 to get the free STR Secrets Starter Pack
50:52 Send an email to support@strsecrets.com to learn more about the Mastermind program
NOTABLE QUOTES
"Life always gives you chances." - Emanuele Pani
"Start teaching the horse to take a different path." - Emanuele Pani
"The butterflies never go away. What you learn is you get them to fly in unison." - Mike Sjogren
"We're all made to fly." - Emanuele Pani
"The moment you make a true choice, it becomes easy." - Emanuele Pani
CONNECT WITH THE GUEST
Darryl Miedico: Clubhouse | Facebook | Linkedin
Stayspace
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 22, 2021 • 40min
Ep 77 - Holiday Booking Trends and 2022 Outlook with Paul Zukauskas
GUEST'S BIO
Paul Zukauskas is the Global VP of Customer Success at the short term rental property management platform, Guesty, where he combines his passion for real estate and hospitality by helping top vacation rental hospitality brands grow and scale. Paul is a passionate client services executive with over 10 years of SaaS management experience leading high-performing Customer Success, Implementation, and Support teams.
HIGHLIGHTS OF THE EPISODE
04:16 Paul Zukauskas' introduction and background
05:06 How Paul end up in the hospitality industry
08:08 Guesty data for the upcoming holiday season
10:00 What drives bookings of short term rentals
11:39 Increased bookings in 2019
11:51 Airbnb capturing the early majority and late majority as a mainstream accommodation
14:55 The professionalization of short term rental industry
15:50 Paul talks about the growth of short term rentals
18:19 Paul talks about Guesty for Hosts
20:04 Focusing on your tech stack at the early stages
22:03 OTA platforms growing over the last 12 months
23:42 Google as the next major OTA player
25:02 Niche traveler types and region-specific OTAs
26:12 Trend in the middle of the pandemic
28:01 Taking care of remote employees
29:58 Quality of the experience with short term rentals
30:51 Q1 2022 trends
32:46 Paul talks about Guesty's insight on the booking window trend
34:39 The current trend of corporate travel
36:54 Acknowledgments to Paul
37:14 Where can people connect with Guesty and Paul
38:12 Paul's #1 secret to success with STRs
NOTABLE QUOTES
"It is easier to lay the foundation when the house is not on top of it than it is to take down walls and add foundation later down the road."- Emanuele Pani
"Do you want to learn a new language when your five or six years old or do you want to learn it while you're forty or fifty?" - Paul Zukauskas
CONNECT WITH THE GUEST
Paul Zukauskas: Linkedin
Guesty
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 15, 2021 • 35min
Ep 76 - What to Do While Your Under Contract on an STR Property
HOSTS' BIO
Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through the real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.
HIGHLIGHTS OF THE EPISODE
03:21 Steps to take while waiting for your STR property to close
04:09 The House Bucket
06:37 Leveraging your relationship with the real estate broker/agent
07:37 Being involved and doing your homework
09:00 Planning and doing things ahead of time
10:36 Speed to market
11:30 Parking situation of the STR property
11:50 The feel of the neighborhood
12:12 The Team Bucket
14:04 Planting seeds and getting referrals
15:30 Analyzing your competition
17:13 Asking the locals about the area
18:53 The Timeline Bucket
20:05 Working backward from the launch date
20:39 Thinking through logically
23:40 Recap
25:12 Leveraging technology
26:27 Difference of a new STR operator to a professional operator
27:26 Why contractors need to be referrals
28:05 Interviewing as many people as possible
29:15 Accountability on timeliness
30:27 Going back to your vision and creating processes
32:49 STR Secrets wrapping up 2021
33:29 Text "RESOURCES" to (978) 242-001 to get the STR Secrets Starter Pack for free
NOTABLE QUOTES
"You plan the work then you work the plan." - Emanuele Pani
"The unforeseeable happens even if you plan the work." - Emanuele Pani
"Put yourself through the exercise." - Emanuele Pani
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 8, 2021 • 27min
Ep 75 - How to Find and Manage Cleaners the Right Way with Mike Reilly
GUEST'S BIO
Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.
HIGHLIGHTS OF THE EPISODE
01:04 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets
01:15 Subscribe to us on YouTube - https://www.youtube.com/ShortTermRentalSecretsShow
01:47 Text "RESOURCES" to (978) 242-0001
02:40 Share our podcast to the STR community
03:15 Mike S shares how he found his cleaners
08:44 Questions to ask the cleaners
12:17 Building partnerships with cleaners
15:42 Where to find cleaners
16:14 Setting expectations
18:51 Making sure that the cleaners are team players
19:20 Showing appreciation to cleaners
21:57 How to compensate cleaners
25:27 Having the right cleaners and treating them well
NOTABLE QUOTES
"Showing empathy and appreciation on what they do goes the extra mile." - Mike Reilly
"We are in this business not only to make money but also to create a lifestyle that we enjoy. For most of us, a lifestyle of helping other people and improving everyone's lives around us." - Mike Reilly
CONNECT WITH THE GUEST
Mike Reilly: Instagram | Clubhouse
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 1, 2021 • 59min
Ep 74 - From 1-11 Listings in 9 Months with Real Estate Agent Shane O'Connor
GUEST'S BIO
Shane O’Connor is the CEO & Founder of Alchemy Real Estate & Alchemy Hosting. Alchemy is based in Tampa, FL, building a portfolio of Short-Term Rental assets primarily focused in Central Florida. By delivering vertically integrated, top-tier service from beginning to end in the investment process, Alchemy has grown from a single property (and single employee) to 11 properties & a team of four in less than a year. At that same time, Alchemy will have also delivered more than $3M in closed real estate deals for its clients. Shane is a graduate of the United States Naval Academy and served as an officer in the U.S. Navy for 9 years. He received an M.S. Degree in Real Estate from the University of Florida. He runs the company with his brother, Captain Devin O’Connor, who is an active duty Marine Corps helicopter pilot in addition to being the Director of Operations for Alchemy.
HIGHLIGHTS OF THE EPISODE
05:16 Shane O'Connor's introduction and background
07:45 Shane share his journey from being in real estate development to helping investors locate and manage properties
13:40 Lessons Shane learned about HOA issues
16:54 Managing properties as a real estate agent
19:10 Shane talks about being a real estate agent
22:41 Recognizing your limits and bringing in more help
25:21 Elevating yourself as a manager and a leader
29:58 Continuous learning resulting in being a valuable service provider
33:14 Trusting the experts
38:18 Tips for real estate agents tapping into managing properties or co-hosting
47:41 Holding yourself to a higher standard
50:19 Shane's tip for real estate agents looking for property managers
53:15 Acknowledgments to Shane
53:45 Where can people connect with Shane
54:21 Shane's #1 secret to success with STRs
57:32 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets free resources
58:00 Subscribe to the Short Term Rental Secrets YouTube channel - www.youtube.com/shorttermrentalsecretsshow
NOTABLE QUOTES
"Don't be a secret agent." - Emanuele Pani
"If you're gonna do something, be world-class." - Mike Sjogren
"If you put good energy out in the world, it will come back to you." - Shane O'Connor
CONNECT WITH THE GUEST
Shane O'Connor: Instagram | Facebook | Linkedin
Alchemy Real Estate: Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 25, 2021 • 29min
Ep 73 - How to Hire Virtual Assistants with Mike Reilly
GUEST'S BIO
Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.
HIGHLIGHTS OF THE EPISODE
01:19 Join the free Facebook group - https://www.facebook.com/groups/STRentalsecrets
01:21 Subscribe to our Youtube channel - Short Term Rental Secrets
01:52 Text "RESOURCES" to (978) 242-0001 to get Mike's free program
02:57 Share the podcast with other people
03:32 When to hire a virtual assistant
05:05 What holds a business back
06:14 The 2-week time study
07:19 Mike talks about his first virtual assistant and how he added more
08:56 Documenting business processes
10:20 Mike R shares his first virtual assistant experience
14:03 Mike's tip for hiring virtual assistants
14:54 Getting over the fear for your business
18:57 Building a culture within your team
20:18 Operation checklist
22:16 4R document
25:45 Asking people onshore as assistants
27:43 Be a part of Mike's Mastermind program - https://www.strsecrets.com/apply
28:24 Keeping your time freedom
NOTABLE QUOTES
"If you want to go fast, go alone. But if you want to go far, build a team." - Mike Sjogren
"The fear of starting to bring on help stagnates everybody's growth." - Mike Sjogren
CONNECT WITH THE GUEST
Mike Reilly: Instagram | Clubhouse
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 18, 2021 • 30min
Ep 72 - Where to Find Co-host Deals with Mike Reilly
GUEST'S BIO
Mike Reilly is an STR Operator based in North Carolina. Mike has been able to build a portfolio of 13 STRs in just 16 months, netting him and his wife $20,000/month. He started his journey into short-term rentals with the goal of replacing his income so he could take back control of his time and spend it with those who matter most to him.
HIGHLIGHTS OF THE EPISODE
01:00 Exclusive content from the STR Secrets Facebook group
01:49 Join the STR Secrets Facebook group - https://www.facebook.com/groups/STRentalsecrets
01:52 Subscribe to Short Term Rental Secrets on Youtube
02:23 Text RESOURCES to (978) 242-0001
04:14 Finding co-hosting leads
04:23 Doing your homework regarding property management
06:07 3 different ways to generate co-hosting leads
07:00 Working with your local network
08:06 How to expand your network
12:22 Cold outreach
13:51 Building your brand and your presence
14:49 How Mike built his brand and presence
16:12 Working your teams to generate leads
16:27 Mike Reilly shared how he found his co-hosting opportunities
20:16 Putting yourself out there
22:25 Mike talks about Grant Cardone from Undercover Billionaire
27:04 Tips on how you can build your presence
NOTABLE QUOTES
"Don't let that fear stop you." - Mike Reilly
"If there's a will, there's a way." - Mike Sjogren
"You have to be okay putting yourself out there." - Mike Sjogren
"Be okay with getting some rejection, it's okay." - Mike Sjogren
CONNECT WITH THE GUEST
Mike Reilly: Instagram | Clubhouse
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 11, 2021 • 35min
Ep 71 - Bringing Automation and Peace of Mind to STR Operators with Assaf Karmon
GUEST'S BIO
Assaf Karmon is the founder of TurnoverBnB, one of the most popular tools for managing vacation rentals.
HIGHLIGHTS OF THE EPISODE
02:02 Assaf Karmon's introduction and background
02:38 How TurnoverBnB was established
04:57 The beauty of software engineers
06:06 What is TurnoverBnB
09:59 Mike talks about his experience with a previous cleaner
11:14 What made Assaf start TurnoverBnB
12:04 Assaf talks about TurnoverBnB's Marketplace
12:50 How cleaners are qualified for TurnoverBnB
14:31 How cleaners get reviews
15:07 Cleaning checklist for STRs
17:03 Assaf shares why he is no longer hosting STRs
17:36 Mike talks about his experience with TurnoverBnB
19:48 The biggest problem of new STR operators
21:41 Assaf's vision for TurnoverBnB
24:23 What sets TurnoverBnB apart from others
26:01 Where can people learn more about TurnoverBnB
27:27 Best practices for turnover
29:48 Acknowledgments to Assaf
32:56 Assaf's #1 secret to success with STRs
34:09 Check out TurnoverBnB - https://turnoverbnb.com/
NOTABLE QUOTES
"When you are holding a hammer, everything looks like a nail." - Assaf Karmon
"Your time is valuable." - Assaf Karmon
"If you try to be the best of everything, you will lose the sharpness and the quality but if you're doing one thing, it will give you a lot of focus and ability to provide a great experience." - Assaf Karmon
"Any tool that will gain back sometime in your life is worth investing." - Assaf Karmon
CONNECT WITH THE GUEST
Assaf Karmon: Instagram | Facebook | Linkedin
TurnoverBnB
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 4, 2021 • 44min
Ep 70 - Minimizing Risks Through Intelligent Guest Screening with Ela Mezhiborsky
GUEST'S BIO
Autohost CPO and co-founder Ela Mezhiborsky handle the intersection of customer success and product development, setting priorities and driving the product roadmap based on client feedback. Before transitioning to SaaS, her career involved working in risk management, running her own digital marketing agency, and managing a successful short-term rental business in Toronto. In fact, it was her experience in the short-term rental industry that exposed her and her co-founders to the massive security void plaguing property managers. It’s the reason they built Autohost.
HIGHLIGHTS OF THE EPISODE
04:32 Ela Mezhiborsky introduction and background
05:23 How Ela got into the STR industry
08:02 How Autohost was created
11:00 Ela shares how Quickstay experienced fraud ring and illegal activities from guests
15:45 What is Autohost
17:27 Providing a safe check-in experience for guests and hosts
19:31 How to screen your guests without using a formal screening tool
26:06 Ela talks about anti-discrimination in the STR industry
29:37 What Autohost does for STR operators
32:20 Autohost's guest screening process
37:14 Ela talks about Autohost Starter
40:47 Acknowledgments to Ela
41:02 Where can people connect with Ela
41:38 Ela's #1 secret to success with STR
NOTABLE QUOTES
"Spidey sense is better than no sense." - Ela Mezhiborsky
"Be aware of what you said. " - Ela Mezhiborsky
"Identifying where your red flags are is important." - Ela Mezhiborsky
"Inherently, people are good but sometimes good people still discriminate unconsciously." - Emanuele Pani
CONNECT WITH THE GUEST
Ela Mezhiborsky: Facebook | Linkedin
Autohost: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices