Short Term Rental Secrets Podcast

MICHAEL SJOGREN
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Feb 21, 2022 • 55min

Ep 89 - Creating Co-Living Communities with Sam Wegert

GUEST'S BIOSam Wegert is the Founder and CEO of UpLevel Martial Arts. He is also a coach, investor, and entrepreneur. Sam is the co-owner of Life Door Rentals.HIGHLIGHTS OF THE EPISODE03:53 Sam Wegert's introduction and background05:52 What is UpLevel Martial Arts09:14 How Sam got into the STR industry10:58 How Sam and his wife manage their STRs16:07 Should you be near your STRs16:54 Sam talks about his experience in the operations of his STRs20:11 The cashflow on STRs21:43 What is co-living23:26 How much does a long-term rental cost in co-living rentals24:00 Nuances in co-living rentals27:06 What does Sam look for in a co-living space and short term rental29:03 The marriage of short term rentals and co-living rentals30:11 Sam's guest avatar31:15 Housing issue in the USA33:47 The "community feeling" in co-living spaces35:15 Sam talks about his passion36:23 Mike's prediction about co-living38:25 Sam shares the stories of the people who reached out to him that ventured into co-living rentals41:24 Sam's vision in the next 5 years44:21 How short term rentals give you the ability to pursue other things45:29 Why assurance matters in this industry49:09 Acknowledgments to Sam49:35 Where can people learn more about Sam Wegert and what he does50:10 Sam's #1 secret to success with STRsNOTABLE QUOTES"My dreams are bigger than my fears." - Mike Sjogren"Borrow the belief of the people around you." - Sam Wegert"In looking at new opportunities, our subconscious mind is the first thing that talks. The subconscious mind only knows fear." - Emanuele Pani"Ultimately, nobody wants paper with dead precedence on them. We are in this short term rental game for a deeper reason." - Sam Wegert"Live your deeper purpose now because it will fuel you, and how successful you become is a game." - Sam WegertCONNECT WITH THE GUESTSam Wegert: Instagram | Facebook | LinkedinLife Door Rentals: WebsiteCoLiving Investors Community: Facebook GroupUpLevel Martial Arts: InstagramCONNECT WITH THE HOSTSMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedinhttps://linktr.ee/the_airbnbguyEmanuele Pani: Clubhouse | Instagram | Facebook | LinkedinFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 14, 2022 • 42min

Ep 88 - Home Automation for STRs with PointCentral's Jim Netska

GUEST'S BIOJim Netska is Director of Sales at PointCentral and leads the short term rental markets division. He is an experienced sales leader, who has led large and small teams for Verizon, Cablevision, and most recently as VP Sales for Charter Communications, where he led various teams in the MDU and Smart Home space. Jim has an MBA from Dowling College and recently moved from New York to Florida.HIGHLIGHTS OF THE EPISODE02:39 AirDNA's Best Places to Invest in 2022 - https://www.airdna.co/blog/best-places-to-invest-in-us-vacation-rentals-2021-202204:37 Jim Netska's introduction and background06:23 How Jim started with PointCentral07:33 What is PointCentral12:03 PointCentral's newest Smart Home solutions14:48 Keeping your systems simple18:48 Can PointCentral work with window air conditioners19:51 PointCentral's next integration for home automation21:44 PointCentral's target audience24:14 How smart home grows an STR business25:56 How PointCentral works with a nest27:16 PointCentral's approach28:55 Jim shares some tips for STR host/operators starting with smart home33:39 How to deal with homeowners pushing back on smart homes34:24 Delivering a consistent guest experience through technology35:23 Homeowners vs Property Managers36:32 Acknowledgments to Jim Netska36:59 Where can people learn more about PointCentral and connect with Jim37:32 Jim's #1 secret to success with STRsNOTABLE QUOTES"Think more long term of where you're going rather than just the quick and easy solution right now." - Mike Sjogren."The only way you're going to survive on this business long term is delivering guest experience over and over and the only way to do that is through technology." - Emanuele Pani."Technology allows you to repeat the system perfectly every single time." - Emanuele PaniCONNECT WITH THE GUESTJim Netska: EmailPointCentral: Website | InstagramCONNECT WITH THE HOSTSMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedinhttps://linktr.ee/the_airbnbguyEmanuele Pani: Clubhouse | Instagram | Facebook | LinkedinFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Feb 7, 2022 • 47min

Ep 87 - Systems for Scaling from 2-30 STRs with Chris Petzy

GUEST'S BIO Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less. HIGHLIGHTS OF THE EPISODE 04:00 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book 04:55 Chris Petzy's introduction and background 06:00 How Chris got into the STR industry 07:13 Chris' first STR unit 08:34 Chris' first co-hosting deal 11:26 The importance of showing up 14:30 Figuring out what you want and emotionalizing it 16:57 Chris talks about what his day to day look like 18:22 Extreme ownership 20:38 Chris' goal for 2022 21:37 Key hires for Chris' STR business 23:33 What it means being an effective leader in hiring team members 25:30 Chris' tips for leaders on dealing with team members 27:04 The GWC traction 29:43 The most asked question about STR operations 33:49 Measuring and tracking your business for success 38:01 Acknowledgments to Chris 38:26 Where can people connect with Chris and his business 39:37 Chris' #1 secret to success with STRs 44:36 Watch out for the official Short Term Rental Secrets book NOTABLE QUOTES "Focus on your strengths and anything that's not your strength, find the people that will be able to execute for you."  - Chris Petzy" "It's not how you show up but it's what you do after you show up." - Emanuele Pani "You need to create psychological safety." - Chris Petzy "If you want to get wealthy, start paying attention to your numbers."  -Mike Sjogren "Where your focus goes, energy flows." - Mike Sjogren CONNECT WITH THE GUEST Chris Petzy: Instagram | Facebook | Linkedin Seacoast Vacation Rentals: Website | Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 31, 2022 • 47min

Ep 86 - How to Build a Tech Company Servicing 45,000 STR Units with Emmanuel Lavoie

GUEST'S BIO Emmanuel Lavoie is CEO of Jetstream Hospitality Solutions, an all-in-one technology platform, and services solution that provides a powerful way for owners, managers, and developers of multi-unit, short-term rental properties to maximize revenues and realize opportunities in the short-term and flexible rental market. Jetstream combines the best-in-class marketing expertise and distribution technology with high-quality customer support to deliver guest delight, streamline operations and reduce financial risk. An engineer and entrepreneur, Emmanuel is a disciple of data-driven decision-making and leading by values. HIGHLIGHTS OF THE EPISODE 05:14 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book 06:01 Emmanuel Lavoie's introduction and background 08:12 How Emmanuel got into the hospitality solutions industry 10:25 Emmanuel talks about how Jetstream started 16:00 How Jetstream works 19:49 What set Jetstream apart from other PMS companies 21:51 How Jetstream handles 45,000 units 24:35 Jetstream's best practice in training virtual assistants to speak their brand language 26:33 Jetstream's number one core value 27:00 Building the right culture 29:41 Emmanuel shares a story of how their company came up with a collective core value 31:03 E shares how his company came up with their core value 32:17 Keeping it simple for new clients 34:11 Jetstream's niche 36:24 How to present effectively 38:08 Emmanuel's vision for hosts in 2022 40:48 The importance of being flexible in the business 44:12 Acknowledgments to Emmanuel 44:34 Check out Jetstream on www.jetstreamtech.io 44:43 Where can people connect with Emmanuel and Jetstream 45:04 Emmanuel's #1 secret to success with STRs NOTABLE QUOTES "If you focus on building the right culture, a lot of other stuff will take care of itself." - Mike Sjogren "It's all about the people." - Emmanuel Lavoie "Culture is everything because it's all about the people." - Emmanuel Lavoie "We always choose kindness." - Emanuele Pani "There's power in simplicity." - Mike Sjogren "He or she who is the most flexible wins." - Emanuele Pani CONNECT WITH THE GUEST Emmanuel Lavoie: Email | Linkedin Jetstream: Website | Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 17, 2022 • 37min

Ep 85 - 5 Steps to Hitting Your Goals in 2022

HOSTS' BIO Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world. Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele. HIGHLIGHTS OF THE EPISODE 04:29 Sign up for the waitlist of The Book Direct Playbook by Mark Simpson on www.boostly.co.uk/book 06:38 Airbnb's cancellation policy for COVID positive guests 08:35 How to put plans and habits to achieve your goals 09:18 Breaking down your goals periodically 10:28 Mike's tip on reviewing your goals 11:15 How to be deliberate with your time 12:53 Falling off track 14:21 Emanuele's tips on how to stay on your goals 18:48 Focusing on the goals that drive you 20:00 The mindset around your goals 22:29 Surrounding yourself with the people who will hold you to standards 23:54 How to stay on track to hit your goals 24:37 Mike's bonus tip 25:41 The different buckets in setting goals 29:09 The people that will make you greater 31:21 Being the hero of your own movie 35:31 Join the Mastermind program if you want to go all-in on your STR business - www.strsecrets.com/apply 36:45 Check out Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book NOTABLE QUOTES "Be the hero of your own movie". - Mike Sjogren "You're not gonna change by continuing to do what you've always done." - Emanuele Pani "Your goals are not a secret list that you write and put on your bedside table to look again at the end of the year. It needs to be a living document." - Emanuele Pani "There are going to be different seasons in your life where you plant and harvest different trees." - Emanuele Pani CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 10, 2022 • 32min

Ep 84 - How to Analyze Markets with Loma Homes’ Jeff Brown

GUEST'S BIO Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate. HIGHLIGHTS OF THE EPISODE 03:52 Jeff Brown's introduction and background 04:54 How Jeff got into the STR industry 07:23 Joshua Tree as a profitable market 08:45 Jeff's approach to future markets 11:45 Ratio that will hit the profitability threshold 15:12 How to find a "20% rule" house 17:02 Red flags in finding markets 20:44 Jeff's vision for Loma Homes in 2022 23:03 How to choose a property for your STR business 25:50 Jeff's advice to people who has analysis paralysis 29:07 Acknowledgments to Jeff 29:43 Where can people learn more about Loma Homes and connect with Jeff 30:17 Jeff's #1 secret to success with STRs NOTABLE QUOTES "If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown "You need to try out the lifestyle." - Jeff Brown "I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown CONNECT WITH THE GUEST Jeff Brown: Linkedin | Email Loma Homes: Website | Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Jan 3, 2022 • 42min

Ep 83 - How to Optimize Your Operations with Breezeway’s Koryn Okey

GUEST'S BIO Koryn Okey is dedicated to creating long-lasting relationships with her clients and driving awareness to the vacation rental industry. Since 2017, she has held a number of roles within Breezeway and currently serves as the VP of Client Experience. Koryn got her start in vacation rentals in 2008 at FlipKey, as part of the team that brought Guest Reviews to the industry. While Koryn calls Boston home, if she’s not at a conference or visiting clients in-market, you can often find her on the beaches of St. John or enjoying a nice glass of wine in Napa Valley. HIGHLIGHTS OF THE EPISODE 03:22 Koryn's introduction and background 04:33 How Koryn started with FlipKey 06:09 When did Koryn start with Breezeway 07:19 What is Breezeway 07:58 Where Breezeway can be used 10:50 How compatible is Breezeway with new hosts 18:37 Systemizing and setting up your business for success 23:25 Mike talks about a sample system 24:16 What STRS can learn from big hotel chains 27:51 Koryn talks about Breezeway's new features and functionalities 31:42 Looking for the right partnership 36:42 Acknowledgments to Koryn 37:34 Where can people connect with Koryn and learn more about Breezeway 38:35 Koryn's #1 secret to success with STRs 41:04 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets Starter Pack for free NOTABLE QUOTES "Make sure that you're set up for success." - Koryn Okey "Being able to learn and not having to recreate the wheel is super useful as you are just starting out." - Koryn Okey "At the beginning, you don't know what you don't know." - Mike Sjogren "You have to be okay with letting go of control." - Mike Sjogren CONNECT WITH THE GUEST Koryn Okey: Instagram | Facebook | Linkedin Breezeway: Website | Instagram | Email CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 27, 2021 • 44min

Ep 82 - Extreme Themed Short Term Rentals with Bryndee Barton

GUEST'S BIO Bryndee Barton started her first real estate company in 2013 along with her husband, Kyle. What started as a side gig of duplexes turned into a full-time business flipping houses, creating vacation rentals, and developing larger multifamily deals. Her specialty is managing large re-construction projects remotely, as she has successfully managed and completed projects across 7 different states. Bryndee now focuses on Loma Homes vacation rental development—creating premium, extreme-themed homes for guests to get an immersive experience that leaves them with unforgettable memories. HIGHLIGHTS OF THE EPISODE 04:35 Bryndee Barton's introduction and background 05:37 How Bryndee got into real estate and the STR industry 07:25 Managing properties out of state 09:36 Bryndee's tips on how to vet out contractors 12:13 Team players and accountability 15:19 Bryndee talks about her first extreme-themed STR deal 18:21 Numbers that matter when picking a market 20:47 Rule of thumb in annual revenue 22:24 Bryndee talks about their extreme-themed vacation spaces 25:13 How Bryndee and Loma Homes works on their extreme-themed rentals 27:05 Making your property stand out on competitive markets 29:14 Horror story of a design manager 30:56 Bryndee's goal for Loma Homes 32:06 How to fund themed STRs 36:26 Tips before raising funds and investing in STRs 39:49 Acknowledgments to Bryndee 40:46 Where can people learn more about Loma Homes 41:28 Bryndee's #1 secret to success with STRs NOTABLE QUOTES "It's a lot of work and there's also times that you want to give up but it's also validating when you see the first guest come through and the joy in the children's eyes." - Bryndee Barton "It is so fun to make the world a little bit better even if it's just one house at a time." - Bryndee Barton "The more things you know, the more ways you know how to play the game." - Emanuele Pani CONNECT WITH THE GUEST Bryndee Barton: Linkedin Loma Homes: Website | Instagram CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 20, 2021 • 51min

Ep 81 - What It Really Takes to Build And Scale A Business with Hostaway's Marcus Rader

GUEST'S BIO Marcus Rader has been in tech startups since 2006. Six years ago, he saw an opportunity to get involved in an industry he is passionate about - vacation rentals. Existing solutions in this space were built by real estate and travel professionals, rather than technology professionals. In co-founding Hostaway, the all-in-one vacation rental management software, Marcus' team had an immediate competitive advantage. He also dedicated himself to learning about the vacation rental ecosystem and creating a network of valuable relationships in the industry. Today, Marcus is the CEO of Hostaway which is the fastest-growing solution on the market. They are the preferred partners of big OTAs including Airbnb, Booking.com, and VRBO, and have the largest marketplace in the sector with more than 100 integrated software partners. HIGHLIGHTS OF THE EPISODE 03:46 Marcus Rader's introduction and background 06:50 What made Marcus co-founded Hostaway 09:12 Global megatrends 11:20 Marcus talks about putting himself in the shoes of Airbnb hosts to experience property management 14:13 What sets Hostaway apart from other PMS 16:32 Why your PMS support is important 18:59 E shares his experience with his previous PMS that made his listings went down 21:43 Key things that Hostaway focused on their system 25:15 Hostaway's focus area for 2022 27:43 What Marcus and his customer success team did with their customers when the pandemic first hit 30:33 How the STR industry in the US recovered from the pandemic 34:22 Marcus talks about where the STR industry is going 36:55 Multiples in property management companies 38:34 Reasons why people would not invest in companies 41:03 Why growth matters to SaaS 42:07 AirDNA's US forecast for 2022 43:23 Acknowledgments to Marcus 44:07 Where can people connect with Marcus and find out more about Hostaway 44:44 What is Marcus's #1 secret to success with STR NOTABLE QUOTES "Speed kills." - Mike Sjogren "There's a great value in combining smaller things to make them into something bigger." - Emanuele Pani "As you grow your business, you're going to notice that whatever worked yesterday does not work anymore." - Marcus Rader "Every business is built on people."  - Marcus Rader CONNECT WITH THE GUEST Marcus Rader: Linkedin Hostaway CONNECT WITH THE HOSTS  Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 13, 2021 • 40min

Ep 80 - Guest Perspective: Lessons For Hosts From a Digital Nomad with Zach Busekrus

GUEST'S BIO Zach Busekrus and his wife are the founders of Sponstayneous, a weekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. They are full-time digital nomads and have stayed in 50 Airbnbs since last October and have learned a thing (or ten) about what separates the best stays from the rest of the pack. Zach can riff on any of the following topics: 10 Things I've Learned After Staying in 50+ Airbnbs, X Thoughts on Where You Should Invest (and Where You Should Save) from a Guest's Perspective, We're Full-Time Digital Nomads, Here's How We Choose Airbnbs (A Guide to What Separates the Wheat from the Chaff). HIGHLIGHTS OF THE EPISODE 03:00 Subscribe to the Short Term Rental Secrets podcast 03:13 Text "RESOURCES" to (978) 242-0001 to get the free STR Secrets Starter Pack 03:51 Zach Busekrus' introduction and background 05:09 Zach and his wife's nomadic lifestyle 08:20 Zach talks about their favorite Airbnb stay 12:54 How Zach and his wife choose the space where they want to stay 16:11 Things that make Zach and his wife's stay memorable 18:47 Zach talks about their worst Airbnb experiences 23:05 Refillables or bottled shampoo and soaps discussion 25:36 Investing in good towels 26:36 Key things to invest in your short term rentals 27:05 Keeping your rental space items minimal 29:20 Things that Zach and his wife find in an Airbnb that makes their stay more comfortable 33:01 Zach shares what their journey will be 35:33 Acknowledgments to Zach 35:59 Where can people connect with Zach and Sponstayneous 37:29 #1 secret to success for an STR host in Zach's perspective NOTABLE QUOTES "Even if you have lots of great reviews but if you have crappy photos, that's gonna deter at least guests like us from staying at the place." - Zach Busekrus "Knowing that there has been thought and intentionality of what to put in the space to help communicate more about the culture of the area, makes it feel more comfortable and makes you quickly fall in love with the space." - Zach Busekrus "Response time is beyond influencing your ranking in short term rentals." - Zach Busekrus "If you want to make your guests happy, pay the extra fee for the towels." - Zach Busekrus CONNECT WITH THE GUEST Zach Busekrus: Linkedin Behind the Stays Sponstayneous CONNECT WITH THE HOSTS Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/the_airbnbguy Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

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