

Short Term Rental Secrets Podcast
MICHAEL SJOGREN
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com
Episodes
Mentioned books

Feb 21, 2022 • 55min
Ep 89 - Creating Co-Living Communities with Sam Wegert
GUEST'S BIOSam Wegert is the Founder and CEO of UpLevel Martial Arts. He is also a coach, investor, and entrepreneur. Sam is the co-owner of Life Door Rentals.HIGHLIGHTS OF THE EPISODE03:53 Sam Wegert's introduction and background05:52 What is UpLevel Martial Arts09:14 How Sam got into the STR industry10:58 How Sam and his wife manage their STRs16:07 Should you be near your STRs16:54 Sam talks about his experience in the operations of his STRs20:11 The cashflow on STRs21:43 What is co-living23:26 How much does a long-term rental cost in co-living rentals24:00 Nuances in co-living rentals27:06 What does Sam look for in a co-living space and short term rental29:03 The marriage of short term rentals and co-living rentals30:11 Sam's guest avatar31:15 Housing issue in the USA33:47 The "community feeling" in co-living spaces35:15 Sam talks about his passion36:23 Mike's prediction about co-living38:25 Sam shares the stories of the people who reached out to him that ventured into co-living rentals41:24 Sam's vision in the next 5 years44:21 How short term rentals give you the ability to pursue other things45:29 Why assurance matters in this industry49:09 Acknowledgments to Sam49:35 Where can people learn more about Sam Wegert and what he does50:10 Sam's #1 secret to success with STRsNOTABLE QUOTES"My dreams are bigger than my fears." - Mike Sjogren"Borrow the belief of the people around you." - Sam Wegert"In looking at new opportunities, our subconscious mind is the first thing that talks. The subconscious mind only knows fear." - Emanuele Pani"Ultimately, nobody wants paper with dead precedence on them. We are in this short term rental game for a deeper reason." - Sam Wegert"Live your deeper purpose now because it will fuel you, and how successful you become is a game." - Sam WegertCONNECT WITH THE GUESTSam Wegert: Instagram | Facebook | LinkedinLife Door Rentals: WebsiteCoLiving Investors Community: Facebook GroupUpLevel Martial Arts: InstagramCONNECT WITH THE HOSTSMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedinhttps://linktr.ee/the_airbnbguyEmanuele Pani: Clubhouse | Instagram | Facebook | LinkedinFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 14, 2022 • 42min
Ep 88 - Home Automation for STRs with PointCentral's Jim Netska
GUEST'S BIOJim Netska is Director of Sales at PointCentral and leads the short term rental markets division. He is an experienced sales leader, who has led large and small teams for Verizon, Cablevision, and most recently as VP Sales for Charter Communications, where he led various teams in the MDU and Smart Home space. Jim has an MBA from Dowling College and recently moved from New York to Florida.HIGHLIGHTS OF THE EPISODE02:39 AirDNA's Best Places to Invest in 2022 - https://www.airdna.co/blog/best-places-to-invest-in-us-vacation-rentals-2021-202204:37 Jim Netska's introduction and background06:23 How Jim started with PointCentral07:33 What is PointCentral12:03 PointCentral's newest Smart Home solutions14:48 Keeping your systems simple18:48 Can PointCentral work with window air conditioners19:51 PointCentral's next integration for home automation21:44 PointCentral's target audience24:14 How smart home grows an STR business25:56 How PointCentral works with a nest27:16 PointCentral's approach28:55 Jim shares some tips for STR host/operators starting with smart home33:39 How to deal with homeowners pushing back on smart homes34:24 Delivering a consistent guest experience through technology35:23 Homeowners vs Property Managers36:32 Acknowledgments to Jim Netska36:59 Where can people learn more about PointCentral and connect with Jim37:32 Jim's #1 secret to success with STRsNOTABLE QUOTES"Think more long term of where you're going rather than just the quick and easy solution right now." - Mike Sjogren."The only way you're going to survive on this business long term is delivering guest experience over and over and the only way to do that is through technology." - Emanuele Pani."Technology allows you to repeat the system perfectly every single time." - Emanuele PaniCONNECT WITH THE GUESTJim Netska: EmailPointCentral: Website | InstagramCONNECT WITH THE HOSTSMichael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedinhttps://linktr.ee/the_airbnbguyEmanuele Pani: Clubhouse | Instagram | Facebook | LinkedinFREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 7, 2022 • 47min
Ep 87 - Systems for Scaling from 2-30 STRs with Chris Petzy
GUEST'S BIO
Chris Petzy is the co-owner of Seacoast Vacation Rentals, a short term rental company focused on modernizing the vacation rental experience and helping investors earn more while stressing less.
HIGHLIGHTS OF THE EPISODE
04:00 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book
04:55 Chris Petzy's introduction and background
06:00 How Chris got into the STR industry
07:13 Chris' first STR unit
08:34 Chris' first co-hosting deal
11:26 The importance of showing up
14:30 Figuring out what you want and emotionalizing it
16:57 Chris talks about what his day to day look like
18:22 Extreme ownership
20:38 Chris' goal for 2022
21:37 Key hires for Chris' STR business
23:33 What it means being an effective leader in hiring team members
25:30 Chris' tips for leaders on dealing with team members
27:04 The GWC traction
29:43 The most asked question about STR operations
33:49 Measuring and tracking your business for success
38:01 Acknowledgments to Chris
38:26 Where can people connect with Chris and his business
39:37 Chris' #1 secret to success with STRs
44:36 Watch out for the official Short Term Rental Secrets book
NOTABLE QUOTES
"Focus on your strengths and anything that's not your strength, find the people that will be able to execute for you." - Chris Petzy"
"It's not how you show up but it's what you do after you show up." - Emanuele Pani
"You need to create psychological safety." - Chris Petzy
"If you want to get wealthy, start paying attention to your numbers." -Mike Sjogren
"Where your focus goes, energy flows." - Mike Sjogren
CONNECT WITH THE GUEST
Chris Petzy: Instagram | Facebook | Linkedin
Seacoast Vacation Rentals: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 31, 2022 • 47min
Ep 86 - How to Build a Tech Company Servicing 45,000 STR Units with Emmanuel Lavoie
GUEST'S BIO
Emmanuel Lavoie is CEO of Jetstream Hospitality Solutions, an all-in-one technology platform, and services solution that provides a powerful way for owners, managers, and developers of multi-unit, short-term rental properties to maximize revenues and realize opportunities in the short-term and flexible rental market. Jetstream combines the best-in-class marketing expertise and distribution technology with high-quality customer support to deliver guest delight, streamline operations and reduce financial risk. An engineer and entrepreneur, Emmanuel is a disciple of data-driven decision-making and leading by values.
HIGHLIGHTS OF THE EPISODE
05:14 Get a copy of Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book
06:01 Emmanuel Lavoie's introduction and background
08:12 How Emmanuel got into the hospitality solutions industry
10:25 Emmanuel talks about how Jetstream started
16:00 How Jetstream works
19:49 What set Jetstream apart from other PMS companies
21:51 How Jetstream handles 45,000 units
24:35 Jetstream's best practice in training virtual assistants to speak their brand language
26:33 Jetstream's number one core value
27:00 Building the right culture
29:41 Emmanuel shares a story of how their company came up with a collective core value
31:03 E shares how his company came up with their core value
32:17 Keeping it simple for new clients
34:11 Jetstream's niche
36:24 How to present effectively
38:08 Emmanuel's vision for hosts in 2022
40:48 The importance of being flexible in the business
44:12 Acknowledgments to Emmanuel
44:34 Check out Jetstream on www.jetstreamtech.io
44:43 Where can people connect with Emmanuel and Jetstream
45:04 Emmanuel's #1 secret to success with STRs
NOTABLE QUOTES
"If you focus on building the right culture, a lot of other stuff will take care of itself." - Mike Sjogren
"It's all about the people." - Emmanuel Lavoie
"Culture is everything because it's all about the people." - Emmanuel Lavoie
"We always choose kindness." - Emanuele Pani
"There's power in simplicity." - Mike Sjogren
"He or she who is the most flexible wins." - Emanuele Pani
CONNECT WITH THE GUEST
Emmanuel Lavoie: Email | Linkedin
Jetstream: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 17, 2022 • 37min
Ep 85 - 5 Steps to Hitting Your Goals in 2022
HOSTS' BIO
Mike Sjogren is a short-term rental expert and coach. He has a portfolio of STR properties across 5 states as well as an oceanfront boutique hotel. Mike brings a wealth of finance, business, and real estate experience. He is passionate about helping others create financial independence through real estate so they can pursue their passions and leave their mark on the world.
Emanuele Pani is a Commercial and Residential Real Estate Consultant at Signature International Real Estate. Has a degree in accounting and finance. Started his real estate journey working as maintenance until the owner decided to sell the 40 unit apartment building to Emanuele.
HIGHLIGHTS OF THE EPISODE
04:29 Sign up for the waitlist of The Book Direct Playbook by Mark Simpson on www.boostly.co.uk/book
06:38 Airbnb's cancellation policy for COVID positive guests
08:35 How to put plans and habits to achieve your goals
09:18 Breaking down your goals periodically
10:28 Mike's tip on reviewing your goals
11:15 How to be deliberate with your time
12:53 Falling off track
14:21 Emanuele's tips on how to stay on your goals
18:48 Focusing on the goals that drive you
20:00 The mindset around your goals
22:29 Surrounding yourself with the people who will hold you to standards
23:54 How to stay on track to hit your goals
24:37 Mike's bonus tip
25:41 The different buckets in setting goals
29:09 The people that will make you greater
31:21 Being the hero of your own movie
35:31 Join the Mastermind program if you want to go all-in on your STR business - www.strsecrets.com/apply
36:45 Check out Mark Simpson's The Book Direct Playbook on www.boostly.co.uk/book
NOTABLE QUOTES
"Be the hero of your own movie". - Mike Sjogren
"You're not gonna change by continuing to do what you've always done." - Emanuele Pani
"Your goals are not a secret list that you write and put on your bedside table to look again at the end of the year. It needs to be a living document." - Emanuele Pani
"There are going to be different seasons in your life where you plant and harvest different trees." - Emanuele Pani
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 10, 2022 • 32min
Ep 84 - How to Analyze Markets with Loma Homes’ Jeff Brown
GUEST'S BIO
Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate.
HIGHLIGHTS OF THE EPISODE
03:52 Jeff Brown's introduction and background
04:54 How Jeff got into the STR industry
07:23 Joshua Tree as a profitable market
08:45 Jeff's approach to future markets
11:45 Ratio that will hit the profitability threshold
15:12 How to find a "20% rule" house
17:02 Red flags in finding markets
20:44 Jeff's vision for Loma Homes in 2022
23:03 How to choose a property for your STR business
25:50 Jeff's advice to people who has analysis paralysis
29:07 Acknowledgments to Jeff
29:43 Where can people learn more about Loma Homes and connect with Jeff
30:17 Jeff's #1 secret to success with STRs
NOTABLE QUOTES
"If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown
"You need to try out the lifestyle." - Jeff Brown
"I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown
CONNECT WITH THE GUEST
Jeff Brown: Linkedin | Email
Loma Homes: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 3, 2022 • 42min
Ep 83 - How to Optimize Your Operations with Breezeway’s Koryn Okey
GUEST'S BIO
Koryn Okey is dedicated to creating long-lasting relationships with her clients and driving awareness to the vacation rental industry. Since 2017, she has held a number of roles within Breezeway and currently serves as the VP of Client Experience. Koryn got her start in vacation rentals in 2008 at FlipKey, as part of the team that brought Guest Reviews to the industry. While Koryn calls Boston home, if she’s not at a conference or visiting clients in-market, you can often find her on the beaches of St. John or enjoying a nice glass of wine in Napa Valley.
HIGHLIGHTS OF THE EPISODE
03:22 Koryn's introduction and background
04:33 How Koryn started with FlipKey
06:09 When did Koryn start with Breezeway
07:19 What is Breezeway
07:58 Where Breezeway can be used
10:50 How compatible is Breezeway with new hosts
18:37 Systemizing and setting up your business for success
23:25 Mike talks about a sample system
24:16 What STRS can learn from big hotel chains
27:51 Koryn talks about Breezeway's new features and functionalities
31:42 Looking for the right partnership
36:42 Acknowledgments to Koryn
37:34 Where can people connect with Koryn and learn more about Breezeway
38:35 Koryn's #1 secret to success with STRs
41:04 Text "RESOURCES" to (978) 242-0001 to get the STR Secrets Starter Pack for free
NOTABLE QUOTES
"Make sure that you're set up for success." - Koryn Okey
"Being able to learn and not having to recreate the wheel is super useful as you are just starting out." - Koryn Okey
"At the beginning, you don't know what you don't know." - Mike Sjogren
"You have to be okay with letting go of control." - Mike Sjogren
CONNECT WITH THE GUEST
Koryn Okey: Instagram | Facebook | Linkedin
Breezeway: Website | Instagram | Email
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 27, 2021 • 44min
Ep 82 - Extreme Themed Short Term Rentals with Bryndee Barton
GUEST'S BIO
Bryndee Barton started her first real estate company in 2013 along with her husband, Kyle. What started as a side gig of duplexes turned into a full-time business flipping houses, creating vacation rentals, and developing larger multifamily deals. Her specialty is managing large re-construction projects remotely, as she has successfully managed and completed projects across 7 different states. Bryndee now focuses on Loma Homes vacation rental development—creating premium, extreme-themed homes for guests to get an immersive experience that leaves them with unforgettable memories.
HIGHLIGHTS OF THE EPISODE
04:35 Bryndee Barton's introduction and background
05:37 How Bryndee got into real estate and the STR industry
07:25 Managing properties out of state
09:36 Bryndee's tips on how to vet out contractors
12:13 Team players and accountability
15:19 Bryndee talks about her first extreme-themed STR deal
18:21 Numbers that matter when picking a market
20:47 Rule of thumb in annual revenue
22:24 Bryndee talks about their extreme-themed vacation spaces
25:13 How Bryndee and Loma Homes works on their extreme-themed rentals
27:05 Making your property stand out on competitive markets
29:14 Horror story of a design manager
30:56 Bryndee's goal for Loma Homes
32:06 How to fund themed STRs
36:26 Tips before raising funds and investing in STRs
39:49 Acknowledgments to Bryndee
40:46 Where can people learn more about Loma Homes
41:28 Bryndee's #1 secret to success with STRs
NOTABLE QUOTES
"It's a lot of work and there's also times that you want to give up but it's also validating when you see the first guest come through and the joy in the children's eyes." - Bryndee Barton
"It is so fun to make the world a little bit better even if it's just one house at a time." - Bryndee Barton
"The more things you know, the more ways you know how to play the game." - Emanuele Pani
CONNECT WITH THE GUEST
Bryndee Barton: Linkedin
Loma Homes: Website | Instagram
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 20, 2021 • 51min
Ep 81 - What It Really Takes to Build And Scale A Business with Hostaway's Marcus Rader
GUEST'S BIO
Marcus Rader has been in tech startups since 2006. Six years ago, he saw an opportunity to get involved in an industry he is passionate about - vacation rentals. Existing solutions in this space were built by real estate and travel professionals, rather than technology professionals. In co-founding Hostaway, the all-in-one vacation rental management software, Marcus' team had an immediate competitive advantage. He also dedicated himself to learning about the vacation rental ecosystem and creating a network of valuable relationships in the industry. Today, Marcus is the CEO of Hostaway which is the fastest-growing solution on the market. They are the preferred partners of big OTAs including Airbnb, Booking.com, and VRBO, and have the largest marketplace in the sector with more than 100 integrated software partners.
HIGHLIGHTS OF THE EPISODE
03:46 Marcus Rader's introduction and background
06:50 What made Marcus co-founded Hostaway
09:12 Global megatrends
11:20 Marcus talks about putting himself in the shoes of Airbnb hosts to experience property management
14:13 What sets Hostaway apart from other PMS
16:32 Why your PMS support is important
18:59 E shares his experience with his previous PMS that made his listings went down
21:43 Key things that Hostaway focused on their system
25:15 Hostaway's focus area for 2022
27:43 What Marcus and his customer success team did with their customers when the pandemic first hit
30:33 How the STR industry in the US recovered from the pandemic
34:22 Marcus talks about where the STR industry is going
36:55 Multiples in property management companies
38:34 Reasons why people would not invest in companies
41:03 Why growth matters to SaaS
42:07 AirDNA's US forecast for 2022
43:23 Acknowledgments to Marcus
44:07 Where can people connect with Marcus and find out more about Hostaway
44:44 What is Marcus's #1 secret to success with STR
NOTABLE QUOTES
"Speed kills." - Mike Sjogren
"There's a great value in combining smaller things to make them into something bigger." - Emanuele Pani
"As you grow your business, you're going to notice that whatever worked yesterday does not work anymore." - Marcus Rader
"Every business is built on people." - Marcus Rader
CONNECT WITH THE GUEST
Marcus Rader: Linkedin
Hostaway
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 13, 2021 • 40min
Ep 80 - Guest Perspective: Lessons For Hosts From a Digital Nomad with Zach Busekrus
GUEST'S BIO
Zach Busekrus and his wife are the founders of Sponstayneous, a weekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. They are full-time digital nomads and have stayed in 50 Airbnbs since last October and have learned a thing (or ten) about what separates the best stays from the rest of the pack. Zach can riff on any of the following topics: 10 Things I've Learned After Staying in 50+ Airbnbs, X Thoughts on Where You Should Invest (and Where You Should Save) from a Guest's Perspective, We're Full-Time Digital Nomads, Here's How We Choose Airbnbs (A Guide to What Separates the Wheat from the Chaff).
HIGHLIGHTS OF THE EPISODE
03:00 Subscribe to the Short Term Rental Secrets podcast
03:13 Text "RESOURCES" to (978) 242-0001 to get the free STR Secrets Starter Pack
03:51 Zach Busekrus' introduction and background
05:09 Zach and his wife's nomadic lifestyle
08:20 Zach talks about their favorite Airbnb stay
12:54 How Zach and his wife choose the space where they want to stay
16:11 Things that make Zach and his wife's stay memorable
18:47 Zach talks about their worst Airbnb experiences
23:05 Refillables or bottled shampoo and soaps discussion
25:36 Investing in good towels
26:36 Key things to invest in your short term rentals
27:05 Keeping your rental space items minimal
29:20 Things that Zach and his wife find in an Airbnb that makes their stay more comfortable
33:01 Zach shares what their journey will be
35:33 Acknowledgments to Zach
35:59 Where can people connect with Zach and Sponstayneous
37:29 #1 secret to success for an STR host in Zach's perspective
NOTABLE QUOTES
"Even if you have lots of great reviews but if you have crappy photos, that's gonna deter at least guests like us from staying at the place." - Zach Busekrus
"Knowing that there has been thought and intentionality of what to put in the space to help communicate more about the culture of the area, makes it feel more comfortable and makes you quickly fall in love with the space." - Zach Busekrus
"Response time is beyond influencing your ranking in short term rentals." - Zach Busekrus
"If you want to make your guests happy, pay the extra fee for the towels." - Zach Busekrus
CONNECT WITH THE GUEST
Zach Busekrus: Linkedin
Behind the Stays
Sponstayneous
CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin
https://linktr.ee/the_airbnbguy
Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin
FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass
Learn more about your ad choices. Visit megaphone.fm/adchoices