GUEST'S BIO Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate.
HIGHLIGHTS OF THE EPISODE 03:52 Jeff Brown's introduction and background
04:54 How Jeff got into the STR industry
07:23 Joshua Tree as a profitable market
08:45 Jeff's approach to future markets
11:45 Ratio that will hit the profitability threshold
15:12 How to find a "20% rule" house
17:02 Red flags in finding markets
20:44 Jeff's vision for Loma Homes in 2022
23:03 How to choose a property for your STR business
25:50 Jeff's advice to people who has analysis paralysis
29:07 Acknowledgments to Jeff
29:43 Where can people learn more about Loma Homes and connect with Jeff
30:17 Jeff's #1 secret to success with STRs
NOTABLE QUOTES "If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown
"You need to try out the lifestyle." - Jeff Brown
"I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown