Ep 84 - How to Analyze Markets with Loma Homes’ Jeff Brown

GUEST'S BIO
Jeff started his career at Target corporate headquarters as an analyst and gradually worked his way into smaller and smaller e-commerce companies like Overstock and 1800 Contacts until he was approached by a startup called One Click Retail. There he quickly became the Director of Operations and helped the company grow to over 100+ employees, achieve 70% profit margins, and complete a successful exit. After 6 years at One Click Retail and 10 years in managing business, Jeff has left to pursue his passion in Entrepreneurship and Real Estate.

HIGHLIGHTS OF THE EPISODE
03:52 Jeff Brown's introduction and background
04:54 How Jeff got into the STR industry
07:23 Joshua Tree as a profitable market
08:45 Jeff's approach to future markets
11:45 Ratio that will hit the profitability threshold
15:12 How to find a "20% rule" house
17:02 Red flags in finding markets
20:44 Jeff's vision for Loma Homes in 2022
23:03 How to choose a property for your STR business
25:50 Jeff's advice to people who has analysis paralysis
29:07 Acknowledgments to Jeff
29:43 Where can people learn more about Loma Homes and connect with Jeff
30:17 Jeff's #1 secret to success with STRs

NOTABLE QUOTES
"If you are on the fence on whether you want to or not, I recommend doing it with the lowest risk possible." - Jeff Brown
"You need to try out the lifestyle." - Jeff Brown
"I don't think short term rentals are as passive as some people make it out to be." - Jeff Brown

CONNECT WITH THE GUEST
Jeff Brown: Linkedin | Email
Loma Homes: Website | Instagram

CONNECT WITH THE HOSTS
Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin

https://linktr.ee/the_airbnbguy

Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin

FREE MASTERCLASS TRAINING - https://www.strsecrets.com/masterclass

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