The Contractor Fight with Tom Reber

Tom Reber
undefined
Jun 21, 2025 • 16min

TCF1034: Are You a Lighthouse?

Dive into the essence of leadership with insights on becoming a guiding lighthouse rather than a tugboat. Discover how positivity and recognition can transform team dynamics, driving motivation and dedication. Hear a powerful story of personal change that shows the impact of supportive leadership. Explore the vital role of trust in fostering a culture of safety and teamwork. Practical strategies, like the "Rule of 5," help boost morale and enhance relationships, ultimately linking good leadership to sales success.
undefined
Jun 19, 2025 • 6min

TCF1033: 3 Daily Habits That Separate Broke Contractors From Rich Ones

In this episode, Tom shares the simple yet powerful daily habits that have helped him win more in life and business. Forget the trendy 3 a.m. routines, Tom keeps it real with a straightforward framework that every contractor can apply immediately. From physical movement to staying focused on your goals, Tom introduces the “F.W. Day” formula that aligns your personal discipline with business success.In this episode, Tom discusses:[00:00] Why success doesn’t require complicated routines or trendy hacks[00:27] The power of good sleep and doing brain-intensive tasks early[01:03] How physical movement improves clarity and results[01:18] The importance of reviewing your goals daily to maintain focus[01:43] Introducing the “F.W. Day”—a daily structure for winning[02:04] How 75 Hard and the Live Hard program build discipline[02:15] F.W. Day Step 1: Personal Activities – Review goals and work out[02:41] Why clean eating and energy management are key to success[02:53] F.W. Day Step 2: Pipeline Activities – Generate leads with daily outreach[03:19] The ROI of 3 UITs (Unexpected Intentional Touches) per day[03:33] More pipeline examples: prospecting, calling remodelers, creating content[04:03] F.W. Day Step 3: Profit Activities – Protect your bottom line daily[04:17] Examples: job costing, pre-job meetings, team training[05:03] How sales role play in Battleground helps safeguard profit[05:16] Learning and implementing from training content[05:29] Recap of the F.W. Day and how it leads to consistent success[05:44] Invitation to Contractor Business School for contractors under $500k/yearResources: =================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
undefined
Jun 14, 2025 • 23min

TCF1032: Feeling Undervalued

Derek and Tim discuss the critical need for contractors to recognize their worth and time. They delve into the Shin-Fu prequalification process to enhance productivity and client appreciation. By shifting to phone consultations, they share how contractors can reclaim time and boost profitability. The hosts also emphasize clear communication and professionalism to build trust with clients. Personal anecdotes illustrate how valuing expertise leads to better relationships and a more balanced life.
undefined
11 snips
Jun 12, 2025 • 11min

TCF1031: Cheap Contractors Don't Win

Discover how your beliefs about money can transform your contracting business. Learn why a shift in mindset is crucial for setting confident prices and attracting high-end clients. Hear gripping stories about lost upsells and the impact of a broke mentality. Uncover the secrets of communicating value effectively and why discounting may not be the solution. Finally, explore the importance of crafting a premium experience to elevate your brand and boost profits.
undefined
Jun 7, 2025 • 10min

TCF1030: What's Next

In this episode of The Contractor Fight Podcast, Tim and Derek dive into the concept of proactive communication and responsibility within your team. A simple mistake—failing to inform a team member about a critical component’s location—led to major inefficiencies and delays. This conversation unpacks how these small missteps can cost contractors thousands and how to prevent them.In this episode Tim and Derek discuss:Why failing to “meter” your team's communication can cost more than you thinkA real-world example of how poor communication derailed a job and delayed paymentThe importance of establishing clear next steps to keep teams aligned and productiveThe power of the question “What’s next?” and how it builds a culture of ownership and clarityDaily and weekly meeting rhythms that ensure accountability and keep projects moving forwardWhy team training on communication processes is essential for scaling your business=================================🛡️ Join the PlatoonAdvanced Sales Techniques for Contractors who want to SMASH their sales goals in 8 weekshttps://thecontractorfight.com/platoon=================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
undefined
Jun 5, 2025 • 7min

TCF1029: I Was an Unethical Salesperson

In this episode, Tom Reber gets real about his early experiences in sales and the emotional journey that followed. He opens up about a time when he embodied every negative stereotype of a salesperson, pushing unethical deals that left both him and his customers worse off. Tom shares a turning point that led him to completely change his approach and build an ethical, value-driven sales process. This episode is a must-listen for contractors struggling with head trash around sales and seeking a way to sell with integrity.In this episode, Tom discusses:[00:00] How Tom fell into unethical sales shortly after leaving the Marine Corps[00:21] The deceptive sales script and high-pressure tactics used by the window company[01:11] Becoming the top salesperson despite feeling conflicted and dirty inside[01:29] A pivotal sales call with a young family that triggered his turning point[02:23] Forcing high-interest financing on customers and consolidating their debt[02:53] The decision to quit despite high earnings due to moral conflict[03:34] How this experience created deep head trash around sales[04:07] Learning that it's possible to sell with integrity and still reach financial goals[04:18] The Shinfu sales process and its emphasis on truly understanding client motives[04:45] The cultural contrast between ethical selling and high-pressure tactics[05:15] Why zero-pressure selling builds long-term trust and better business outcomes[05:33] Addressing the belief that “your work should speak for itself”[06:01] Introducing The Contractor Fight's Platoon coaching group for ethical sales training[06:52] Invitation to apply for Platoon and start selling in a way that feels right=================================🛡️ Join the PlatoonAdvanced Sales Techniques for Contractors who want to SMASH their sales goals in 8 weekshttps://thecontractorfight.com/platoon=================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
undefined
May 31, 2025 • 19min

TCF1028: What Went Down in NashVegas

In this episode, Tim and Derek take you behind the scenes of the unforgettable NashVegas event. From powerful moments of personal growth to community-building and practical takeaways, this conversation unpacks what made the gathering so impactful. They reflect on the importance of authenticity, connection, and taking what you learn and applying it in real life and business. Whether you were there or missed out, this recap will have you inspired to show up and go all in next time.In this episode, they discuss:The energy and respect shared among 140 contractors under one roofThe "No BS" sign and what it symbolizes for honesty and transformationReconnection and deeper bonds formed through real-life interactionThe origin and significance of the truth hike and the raw, meaningful conversations it sparksWhy the event continues to resonate through action, motivation, and accountability after it endsThe importance of setting clear goals and following through with intentionalityThe impact of positive reinforcement in leadership and creating a culture where employees feel valuedSmall gestures that build team morale and influence customers positivelyThe joy of showcasing a home built with pride and teamwork, and acknowledging those who made it happenThe mindset shift required to appreciate that while some things are simple, they’re not always easy—and that’s what makes them powerfulResources: =================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
undefined
May 29, 2025 • 15min

TCF1027: The No-Fail Contractor Sales System

Explore the secrets to doubling your sales without relying on complicated scripts. Discover how small daily actions can lead to big results, as one contractor proved by nearly hitting her sales goal in just six months. Learn why adopting a proactive 'hunter' mentality is essential for success and the significance of follow-ups in building valuable relationships. Uncover the power of mastering the basics and establishing consistent discipline in your routine to eliminate mediocrity and achieve financial growth.
undefined
May 24, 2025 • 17min

TCF1026: Fun Coupons

In this episode of The Contractor Fight, Tim and Derek dive into a candid and insightful discussion about money, overhead, and what it really means to enjoy the fruits of your labor. Reflecting on their personal experiences and those of other contractors, they challenge the conventional thinking that bigger and flashier is always better in business.The conversation pivots around the idea of running a lean business with minimal overhead—taking inspiration from a contractor who ran a million-dollar company out of a single garage bay. With real talk and real numbers, Tim and Derek explore how profit margins, lifestyle choices, and financial goals shape your daily operations and long-term happiness.In this episode, Tim and Derek discuss:The myth of needing massive infrastructure to run a successful contracting businessHow low overhead can significantly boost profit margins and overall financial healthWhy it's okay to enjoy your money—if you're smart about itThe importance of defining your own version of financial success and the end gameMaking intentional decisions about overhead, lifestyle, and the vehicles you driveThe concept of money as “fun coupons” and how to use it to enrich your life and those around youAvoiding financial stress by truly understanding your numbers and overheadResources:=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground==================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify
undefined
May 22, 2025 • 17min

TCF1025: NashVegas Live: Tim’s Roleplay Masterclass

In this live episode, we bring you two unscripted roleplay sessions recorded during the NashVegas event. These real-time mock sales calls are not only packed with humor and personality but also demonstrate the power of the Shin-Fu sales process in action. Contractors will gain invaluable insights on handling objections, qualifying leads, and maintaining control of sales conversations.In this episode :[00:00] Tom introduces the episode from the NashVegas event and the focus on impromptu role plays[00:30] Role play: Taylor explains that his company handles commercial projects and drywall[01:15] Scenario: Bidding on an upper deck addition for Fenway Park[02:25] Establishing project goals and understanding decision-making layers[03:44] Building rapport and qualifying the seriousness of the opportunity[05:10] Identifying project urgency and navigating around potential delays[06:09] Scheduling the site visit and sharing documentation like references and COI[06:57] New scenario: Client wants an addition on a 1,400 sq. ft. home[07:54] Role play: Dave takes a call and works to uncover the client’s true needs[08:53] Tim explains pressure from his wife and desire to start construction quickly[09:42] Dave explores the dynamics of decision-making and aligns with the urgency[11:51] Discussion about Title V septic requirements and how to navigate them[12:39] Discussing pricing and the client’s budget limitations[13:25] Adjusting scope to fit the client’s $250K budget and confirming interest[14:48] Setting expectations, discussing trust, and preparing to sign the contract[15:59] The twist: Tim reveals another contractor was in the mix—a humorous close to the role play[16:34] Tom wraps up and encourages listeners to dive into Shin-Fu Sales TrainingResources:💪 Take control of the sales process with Shin-Fu https://thecontractorfight.com/sfst=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground==================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app