The Contractor Fight with Tom Reber

This discussion tackles the pivotal issue of pricing transparency in contracting. The hosts advocate for ballpark pricing over the phone to save time and pre-qualify leads effectively. They highlight current consumer expectations and the need for contractors to adapt. Through real-world examples, they illustrate the dangers of the “race to the bottom” pricing strategy. The conversation emphasizes employing tools like video calls and strategic questioning to assess jobs remotely, ultimately empowering contractors to communicate their value confidently.

Imagine making $100,000 a year as a contractor—without burning out! Learn how to reverse engineer your financial goals to set realistic pricing targets. Discover the importance of relentless marketing and daily sales activities to keep your pipeline thriving. Building strong client relationships and consistently prospecting can help keep cash flowing. Emphasize your brand and community involvement while creating educational content that adds value, making you the go-to expert in your field!

Discover the art of simplifying the sales process to benefit both contractors and customers. Learn how transparent pricing can lead to quicker decisions, like how one contractor closed a $5,000 deal in under 10 minutes. The discussion highlights the importance of accessible pricing on websites to build trust and reduce buyer friction. They also touch on the pitfalls of high-pressure sales tactics that can lead to buyer's remorse. Tune in for insights on streamlining your sales approach for greater success!

Anthony Abbott, a Battleground coach and remodeling business owner, shares wisdom on hiring your first employee—a pivotal step for contractors. He reveals the secret to his success: hiring adaptable team members who fit the culture. The discussion includes the importance of hiring for character over competency, setting clear expectations, and recognizing when it's time to expand. Abbott also emphasizes why hiring slowly can pay off, freeing up time through effective delegation. Get ready for practical strategies that can transform your contracting business!

In this episode, hosts Derek Johnson and Tim Controni dive deep into the hard truths about personal responsibility and growth in the contracting business. They challenge listeners to reflect on why many continue repeating the same struggles without making real changes, even after joining coaching groups like Battleground. Derek and Tim share their personal experiences of hitting "rock bottom" and how finding the right community helped them change the trajectory of their lives and businesses. The key message? You have to choose your hard — the hard of staying stuck, or the hard of growing and thriving.In this episode, Derek and Tim discuss:Why contractors often stay stuck in a cycle of frustration despite having access to solutionsThe illusion that joining a coaching group alone will solve your problemsThe real reasons behind failure to implement what you learnPersonal rock-bottom moments and how they led to breakthrough growthHow passion for your trade can keep you moving even through tough timesThe importance of choosing to face the pain of growth rather than the pain of regretHow participating fully in coaching groups like Battleground can change your business and lifeThe concept of "choose your pain" and how to leverage discomfort to fuel your successResources:💸 LEADS ON DEMANDIt’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.https://thecontractorfight.com/marketing=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground==================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode, Tom sits down with Taylor, a general contractor from Casa Grande, Arizona, who’s on a mission to become an absentee owner of his business. With impressive growth projections and a plan to eliminate debt by the end of the year, Taylor opens up about the struggles that come with being the bottleneck in his company. Together, Tom and Taylor dive deep into the importance of systems, scorecards, leadership, and the mindset shifts needed to build a business that can run without you.In this episode, they discuss:[00:24] – Taylor’s background, current business structure, and revenue growth[01:33] – Tracking sales and profitability in Q1 and forecasting for 2025[04:14] – Understanding gross profit and net profit goals[05:30] – Identifying the biggest bottleneck in Taylor's business—himself[07:59] – The role of trust and letting go in leadership[11:18] – System issues vs. people issues: how to create and refine internal processes[17:02] – Training and development: empowering your team to own their roles[22:53] – Weekly "rally point" meetings and their impact on efficiency and profit[25:57] – The power of using scorecards to track performance and make data-driven decisions[34:59] – Leading with vulnerability and communicating your vision to the team[39:19] – Creating a culture of accountability and ownership[43:32] – How financial stress influences control issues and the path to becoming debt-free[47:44] – The math behind paying off $200k in debt by adding a few high-margin projects[51:00] – Shifting roles within the team: evaluating sales capacity and strategy[58:08] – Rallying the team around a shared financial goal[01:02:32] – Taylor's timeline to move and manage the business remotely[01:05:33] – Residential vs. commercial focus: letting data guide future strategy[01:09:05] – Final thoughts on staying focused, taking action, and empowering the teamResources: =================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground==================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Technology is evolving fast, and in this episode, Derek and Tim dive deep into how AI and tools like Plaud are transforming the way contractors handle sales, communication, and organization. Derek shares his firsthand experience with Plaud, a voice recording device that captures and organizes client conversations, and how it’s helping him become more efficient and professional in every step of the sales process.In this episode, Tim and Derek discussHow falling behind on tech like AI can impact your contracting businessDerek’s game-changing experience using Plaud to record and transcribe sales callsWhy accurate notes are crucial for Shinfu and mini-fu sales callsThe benefits of storing notes in a CRM for future reference and marketingHow using tools like Plaud and ChatGPT streamlines communication, follow-up, and professionalismReal examples of using AI tools to better understand client needs and close more dealsThe power of visual assignment selling and sending tailored project photos during sales callsCreating digital checklists and punch lists that improve team communication and job trackingEmbracing tech to stay ahead in the industry and better serve clientsLinks from the episode: Plaud: https://www.plaud.ai/Resources: 💸 LEADS ON DEMANDIt’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.https://thecontractorfight.com/marketing⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leadshttps://thecontractorfight.com/5-stars/🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎧 Get on the podcast!https://thecontractorfight.com/intervention📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)https://thecontractorfight.com/book/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber🎙️ Listen to the podcast archives:The Contractor Fight podcast now features over 1,000 episodes.💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode, Tom reveals the true MVP of your website—the pricing page. He breaks down why this often-overlooked section can make or break your business, and how using it correctly can help you pre-qualify leads, build trust, and eliminate tire kickers. If you want better, more serious prospects and fewer wasted appointments, you need to stop hiding behind vague pricing excuses and start educating your market.In this episode, Tom discusses:[00:13] – Why the pricing page is the most important page on your website[00:52] – How transparency builds trust and filters quality leads[01:20] – The problem with “contact us for pricing” and how it drives prospects away[01:59] – Common excuses contractors make for avoiding pricing pages[02:25] – How to frame your pricing to educate and build credibility[02:41] – Real-life example: SimplifyPainting.com and the SEO power of pricing blogs[03:24] – Using calculators, blogs, and pricing ranges to collect leads and educate[04:23] – How detailed pricing blogs helped Tom dominate Google search results[06:01] – Story of a client who guessed the price thanks to Tom’s pricing transparency[06:34] – How prospects were nearly ready to buy before the first appointment[06:57] – Frustration consumers face when they can’t find pricing info[07:31] – The real results of implementing a pricing page[08:13] – How to present pricing ranges effectively to avoid scope confusion[08:26] – Why this strategy reduces wasted time and boosts lead quality[09:21] – How sending pricing info before appointments can save time and weed out unqualified leads[10:11] – The mindset shift: Be the educator, not the contractor hiding behind vague answers[10:54] – Learn more about the Leads on Demand course to attract high-quality prospectsResources:💸 LEADS ON DEMANDIt’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.https://thecontractorfight.com/marketing⚔️ WAR ROOMReady to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.https://thecontractorfight.com/war-room🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leadshttps://thecontractorfight.com/5-stars/🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎧 Get on the podcast!https://thecontractorfight.com/intervention📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)https://thecontractorfight.com/book/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber🎙️ Listen to the podcast archives:The Contractor Fight podcast now features over 1,000 episodes.💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Tim and Derek explore the transformative power of training in sales. They emphasize that practice fosters autopilot-level confidence, making every call smoother. Active listening is crucial for aligning client expectations with reality. They also discuss how preliminary estimates can qualify leads and the significance of asking the right questions to uncover savings. Patience plays a vital role, as does consistent follow-up to turn cold leads into loyal clients. It's all about communication, trust, and continuous growth in the contracting world.

In this engaging discussion, leadership coach Adam Mock shares his journey of overcoming personal darkness and the inspirational moment that changed everything. He addresses the loneliness epidemic faced by male entrepreneurs and highlights the importance of resilience and community support. Adam dives into dreaming bigger and offers life-changing questions to ignite personal growth. The episode wraps with a humorous tale of how he turned a mugging into a moment of unexpected courage, proving that humor can thrive in adversity.