B2B Growth

In this episode, Benji talks to Dacia Coffey, Author of Corporate Caffeine: Boosting B2B Growth Through Sales and Marketing Alignment and CEO of The Marketing Blender.Discussed in this episode:How to run a sales mapping exercise in your organizationCreating a holistic messaging timelineWhy a demo early in the sales cycle is crippling

In this episode, Benji talks to Mitch Joel, Author, Speaker, and Founder of the Six Pixels Group.Discussed in this episode:Valuable insights vs the cult of personalityHow thinking like a journalist improves your thought leadershipTools for creating helpful content

In this replay episode, we talk to Marc Bitanga, Founder and CEO of Agencio.We discuss: - The differences between traditional marketing strategy vs growth marketing strategy- Applying the sprint planning process to marketing- Turning everything into a funnel to identify growth marketing priorities- Making the best decisions with murky data- Is AI & automation the answer?- What to look for when hiring growth marketing team members

In this episode Benji talks to Jess Flack , Cofounder & CEO of Ubiquitous . Discussed in this episode: Choosing the right creatorUsing Influencers to generate viral PR campaignsHow to attribute and track a TikTok Campaign for your Brand

In this episode Benji talks to Mike Ebbers , Account Executive at Monte Carlo . Discussed in this episode: How to create video content that makes your audience feel understoodGetting team members outside of marketing involved in creative projectsUsing content as a service

In this replay episode, we talk to Colm Shalvey, Head of ABM at TripActions.

In this episode Benji talks to Micheál McGrath , the Head Of Marketing at VisibleThread  Discussed in this episode: The importance of mastering the language of salesWebinars and Events that convert leads into clientsTips for presenting a marketing campaign to the C-suite

In this cross-over episode, we're sharing an episode from The High EQ Marketer. This show is produced by Sweet Fish Media.What is the real value of great content? In this episode, John Busby is joined by Melissa Zehner to explore this question. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. You'll learn:How brands should hire writersWhat makes a great writer for B2B ContentHow to build a content marketing strategyThe notion of “Writing for Google”Best practices for your contentConnect with John Busby:Twitter: https://twitter.com/JohnMBusbyLinkedIn: https://www.linkedin.com/in/johnmbusby/Follow The High EQ Marketer:Facebook: https://www.facebook.com/HighEQMarketerTwitter: https://twitter.com/HighEQMarketerLinkedIn: https://www.linkedin.com/showcase/the-high-eq-marketerInstagram: https://www.instagram.com/higheqmarketer/Learn more about Centerfield:Facebook: https://www.facebook.com/CenterfieldHQ/Twitter: https://twitter.com/CenterfieldHqLinkedIn: https://www.linkedin.com/company/centerfield-mediaInstagram: https://www.instagram.com/centerfieldhq/The High EQ Marketer website:Centerfield Podcast page: https://www.centerfield.com/podcast/Podcast Episode Pages: https://www.centerfield.com/centerfieldpodcast/

In this episode Benji talks to Kaylee Edmondson , Director of Demand Gen at BrightWheel . Formerly at Chili Piper .  Discussed in this episode: Working to understand your customersPivoting away from a mql/sql approachHow to crawl, walk, run into a more ungated content structure

In this episode Benji talks to Doug Bell , CMO at LeanData.  Discussed in this episode: Why MQL/SQL shouldn't be the Holy GrailImproving prospect experienceContent that converts