B2B Growth
Sweet Fish
Sharing lessons learned from the best content on the internet with B2B marketers.
Episodes
Mentioned books
Jun 24, 2022 • 21min
What a Record Label Can Teach B2B Marketers About Building a Brand, with Alex Heddle
In this replay episode, we talk to Alex Heddle, Vice President of Publishing at Big Machine Music.
Jun 23, 2022 • 26min
Marketing Job Post Red Flags with Mary Keough
In this episode Benji talks to Mary Keough , the Senior Marketing Strategist at Gorilla 76 . Discussed in this episode: How to hone your job posts4 red flags to watch out for when looking for a marketing jobThe power of clarity around roles on your team My biggest red flag is when they have a very general term like "plan, execute, and analyze, a digital marketing strategy." Am I in charge of the website? Blogs? SEO? Paid social? The digital sphere is gigantic. Huge red flag.
Jun 22, 2022 • 22min
Increase Your TAM and Warm a New Market, with Will Lyon
In this episode Benji talks to Will Lyon, Sr. Manager of Strategic Marketing and Industry Solutions at 6 Sense. Discussed in this episode: Increasing your TAM effectively with DataUsing data to discern resonance and inform strategyHow to warm a new market
Jun 21, 2022 • 33min
A Holistic Approach to Demand Generation, with Ken Marshall
In this episode Benji talks to Ken Marshall , Chief Growth Officer at RevenueZen . Discussed in this episode: Systems to turn your website into a powerful tool that generates new sales inquiriesA holistic approach to demand generationHoning the why behind your marketing efforts
Jun 20, 2022 • 26min
Maximize Opportunities Pre, During, and Post Event, with Jonathan Kazarian
In this episode, Benji talks to Jonathan Kazarian , the Founder and CEO of Accelevents. Discussed in this episode: how to best collect and leverage event datahow to leverage events as a core of your B2B marketing strategyUtilizing the data to create forums for targeted groups
Jun 17, 2022 • 19min
Building a Networking Group that Actually Adds Value, with Rob Volk
In this replay episode, we talk to Rob Volk, Founder at Foxbox Digital.
Jun 16, 2022 • 28min
How to Structure a Modern Marketing Team, with Gaetano DiNardi
In this episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura.Discussed in this episode:The 5 distinct Marketing units for optimal business performanceDemand capture vs. demand creatorHow to better measure your marketing efforts
Jun 15, 2022 • 28min
Effective Win/Loss Interviews, with Tirrah Switzer
In this episode, Benji talks to Tirrah Switzer, Senior Director of Product Marketing at Community Brands.Discussed in this episode:Why best practices aren't enough in win/loss interviewsComparing in-house to 3rd partyHow to best implement findings from the research
Jun 14, 2022 • 27min
Authenticity Builds Brand, with Devin Reed
In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong.We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.
Jun 13, 2022 • 24min
From Gen Z to B2B: TikTok Strategy for Your Brand, with Emily Brady
In this episode, Benji talks to Emily Brady, Creative Content Lead at Sweet Fish Media.Read the Full Guide here:From Gen Z to B2B: How to Execute a TikTok Strategy for Your Brand - Sweet Fish MediaDiscussed in this episode:Why your company should be on TikTokTikTok Strategies that winB2B TikTok case studies
