INspired INsider Podcast

Amit Oestreicher is the Founder and CEO of Xtras and G-nie, platforms that are revolutionizing the on-demand workforce industry in Israel and beyond. With over a decade's experience as a founder, Amit has successfully built and scaled both platforms from the ground up. At G-nie, a SaaS platform for flexible workforce management, he tackles some of the largest issues within the labor market for businesses of all sizes and industries. His other venture, Xtras, is Israel’s biggest on-demand workforce platform, with more than 20,000 active users. An expert in on-demand staffing and the gig economy, Amit is creating new methods of working that prioritize flexibility and ease for businesses. In this episode… In this episode, Amit Oestreicher, Founder of Xtras and G-nie, shares his journey of building the largest on-demand workforce platform in Israel.  Starting from his own need in the events industry, Amit had the vision to create a platform that solved the labor market's biggest pains, from recruitment to scheduling, even during a crisis. But when COVID hit, the hospitality industry — his main customer base — was shut down overnight. Amit shares the challenges he faced and his strategy of quickly pivoting to other industries like agriculture and operations, effectively making Xtras a more broadly-applicable platform beyond just gigs.

Orit Oz is the founder of OzGlobalB2B, a full-service global B2B agency headquartered in Israel. Established in 1996, Orit transformed the company from a design studio into a global powerhouse in B2B marketing. Orit and her team work closely with their customers to create world-class brands from strategy to implementation. A certified HubSpot partner, OzGlobalB2B also offers comprehensive inbound marketing and marketing automation services. In this episode… In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Orit Oz, founder of OzGlobalB2B. Orit shares how her company has been instrumental in promoting Israeli industry in the global marketplace across multiple sectors. Due to Israel's limited market size, Orit highlights the necessity for Israeli companies to think globally. The conversation delves into the specifics of B2B marketing for various verticals where Israel has strengths, including water technologies and agri-tech companies. The discussion sheds light on the importance of Israeli companies understanding global markets and employing specific marketing strategies for technical products and medical devices.

Liana Ling is the President of Power Up Strategy, a firm specializing in media buying for companies. With over a decade of experience in digital marketing, she offers vital expertise in managing ROI-focused campaigns across platforms such as Facebook, Google, Instagram, and Pinterest. Beyond running her agency, Liana is also the CEO of AdSkills, a company that trains media buyers. Her career in digital marketing follows her tenure as a litigation and corporate lawyer, a background that provides a unique perspective to her work. Recognized as one of the top Facebook ad buyers worldwide, she focuses on generating optimal ROI for her clients. In this episode… In today's world, digital marketing has become the backbone of businesses, especially media buying. But do you have the expertise to effectively and efficiently navigate this space? According to Liana Ling, media buying is an essential component of digital marketing and involves purchasing advertising space on various digital channels. It helps attract potential customers and increases brand awareness. But with so many digital channels available and managing programmatic and social media advertising, media buying can be complex and time-consuming. She shares her journey running her digital marketing agencies to help businesses effectively target their audiences, optimize their ad spends, and get the best ROI for their campaigns. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Liana Ling, President of Power Up Strategy, to discuss her journey running two digital marketing agencies. Liana talks about Power Up Strategy and AdSkills, life as an agency owner, how she became a coach, AI productivity tools and software recommendations, and how to become an entrepreneur through a franchise.

Ran Geva is the CEO of Webz.io, a leading global provider of structured web data feeds for enterprises, developers, and analysts. It transforms the vast pool of web data from across the open and dark web into structured web data feeds, ready for machines to consume. With over 20 years of experience in software development and leadership, Ran is a serial entrepreneur and an expert in web data. Before founding Webz.io, he was the Founder of Omgili, a search engine for online discussions, and Co-founder of Buzzilla, one of the top web monitoring and analysis companies in Israel. Ran is also a member of the Entrepreneurs' Organization, where he connects with other successful entrepreneurs and learns from their experiences. In this episode… In today's digital age, cybersecurity is more important than ever. With ever-increasing cyber threats and attacks, how can your company proactively take measures to protect its sensitive data and information? According to Ran Geva, cybersecurity is critical in any company's operations. Hiring a cybersecurity expert can help you stay ahead of the game and ensure your company's data is safe and secure. With their expertise, they can help you monitor the dark web, detect risks, investigate threats, and provide actionable insights that can help you make informed decisions about your company's security.  In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Ran Geva, CEO of Webz.io, to discuss how to navigate web data. Ran talks about Webz.io and how it helps people, how to monitor the dark web for cybersecurity threats, dark web jargon, and Webz.io’s pricing model.

Jake Finkelstein is the CEO and Founder of 10cubed, a company that creates advanced technology for modern marketers. With a focus on growth and scale, 10cubed offers an all-in-one digital marketing platform that blends hands-on services and advanced tools to help brands grow faster at reduced costs with increased speed-to-market. Jake is a serial entrepreneur and revenue marketing expert with over 25 years of brand and performance marketing experience. Before 10cubed he founded and led Method Savvy, an integrated marketing consultancy servicing ambitious middle-market and enterprise companies. In this episode… In the ever-evolving world of digital marketing, leveraging advanced technology and data is no longer a luxury — it’s a necessity. The ability to harness these tools can be the difference between a thriving business and one that falls behind. This episode is a treasure trove of insights for anyone looking to understand how data and technology can drive business growth. Jake Finkelstein, a revenue marketing expert, is a pioneer in this space. With a unique blend of hands-on services, advanced technology, and exclusive data, Jake has taken the guessing game out of digital marketing. His journey from starting his first company as a teenager to becoming a successful digital marketing agency owner is a testament to his innovative approach and relentless drive. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz is joined by Jake Finkelstein, Founder and CEO of 10cubed. They delve into Jake's journey of becoming a successful digital marketing agency owner, the importance of leveraging advanced technology and data in marketing, and the potential of digital marketing transforming industries that are lagging behind.

Yair Attar is the Co-founder and CTO of OTORIO, a platform designed to facilitate the implementation of a comprehensive security strategy for industrial control systems and cyber-physical systems. He is a former senior officer in the Israel Defense Forces’ Cyber Command who headed the military’s Incident Response and Threat Hunting division to defend national mission-critical systems.  With over 15 years of experience in cybersecurity, software engineering, and risk management, Yair focuses on safeguarding industrial and critical infrastructure against cyber threats. His ultimate goal is to simplify operational technology cybersecurity and provide the next generation of OT security and digital risk management solutions. In this episode… As technology continually advances, cyberthreats are becoming more and more prevalent. Cybersecurity is a critical concern for businesses and individuals alike. So, how can you remain vigilant in protecting your assets and information from cybercriminals looking to exploit vulnerabilities in your system? According to Yair Attar, control systems are among the most significant cybersecurity risks. These systems help manage critical infrastructure such as power grids, water treatment plants, and transportation systems. If these systems are compromised, it could result in significant disruption and potential danger to the public. Therefore, it is crucial to have measures in place to protect these control systems from cyberattacks. The main one he recommends is hiring a firm that offers cybersecurity solutions for industrial and critical infrastructure. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Yair Attar, Co-founder and CTO of OTORIO, to discuss his entrepreneurial journey offering cybersecurity solutions for industrial and critical infrastructure. Yair talks about cybersecurity risks in industrial settings and control systems, the formation of OTORIO and how it helps people, mistakes companies make with cybersecurity preparations, and entrepreneurial growth through partnerships.

Jason Mandel is the Founder and CEO of Mandel Family Office, a firm dedicated to providing comprehensive financial services to high-net-worth individuals and families. He is a Wall Street insider and a private financial adviser and has held senior positions at the LeFrak Organization, D.E. Shaw, and Cantor Fitzgerald. Jason has over 25 years of entrepreneurial experience in financial services and risk management. Additionally, he is the President of Caretrust Financial and the author of DEMAND TRANSPARENCY: Stop Wall Street Greed and Rising Taxes From Destroying Your Wealth. In this episode… Are you ready to take control of your financial future? It's time to explore investment options that can generate rewards and help your wealth grow. But with so many investment strategies available, how can you determine which is right for you? Investing is a powerful tool that helps you achieve your long-term goals and build wealth over time. But it's crucial to approach investing with a strategy that aligns with your unique needs and goals — and that's where a financial advisor comes in: an expert who can provide personalized guidance and expertise to help you navigate the complex investing world with a focus on tax minimization, asset protection, risk management, portfolio optimization, and the creation of tax-free income plans. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jason Mandel, Founder and CEO of Mandel Family Office, to discuss wealth management tips. Jason talks about the genesis of The Mandel Family Office, alternative investment strategies with a focus on risk management, its ideal client profile, and life insurance investment strategies.

Faizan Syed is the Founder and CEO of East River, an Effie Award-winning full-service digital marketing agency. With a diverse global client footprint, East River serves an array of sectors including healthcare, beauty, confectionary, pharma, technology, beverage, real estate, and financial services. Its past clientele boasts prominent companies such as Oreo, Cadbury, Unilever, and Pizza Hut, among many others. Before establishing East River, Faizan brought his expertise as an investment banker and business analyst at General Motors to the digital marketing sphere. With a full-time in-house team of about 100 employees, East River serves clients across the US, UK, the Middle East, and Australia. In this episode… In the realm of digital marketing, big-brand campaigns are experiencing a revolution. This seismic shift is not just about adapting to the online landscape but about harnessing its power, driving engagement, and translating it into tangible results.  Enter Faizan Syed, the brilliant mind behind East River, a digital agency that broke into the international scene and won contracts from global brands like Mondelez, Oreo, and Coach. From navigating the intricacies of search engine optimization to tackling the challenges of work-from-home setups, Faizan's expertise runs deep and wide. His insights provide a fresh perspective on how to navigate the evolving digital landscape. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz delves into an insightful conversation with Faizan Syed, Founder and CEO of East River. They discuss how Faizan ventured into digital marketing, his transformative journey from a beginner to handling major clients, and the unique strategies that led to significant success. This episode also uncovers Faizan's learnings from running digital campaigns in various markets, especially the unique digital landscape of Pakistan.

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising's finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names including Apple, Target, AT&T, and Google. Eitan created the viral video “I’m that Jew” viewed over 10 million times and has delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs’ Organization Israel. In this episode… What are the challenges in the world of building brands internationally? How do you effectively create eye-catching brands? Delve into Eitan Chitayat’s approach to branding — understanding the specific thought process that lies behind every successful branding project. Know what’s behind Eitan’s decision to keep his agency Natie small, sharing the benefits of this approach, including his ability to be a hands-on, approachable, and present leader. Glean insights into the world of global branding in this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Eitan Chitayat, the Founder of Natie. Eitan shares stories from his journey including launching Gmail in Africa, rebranding The Jewish Agency for Israel, and the branding of Sweet Victory. Listen as Eitan dismantles common misconceptions about Israel, taking down erroneous claims of genocide and apartheid while shedding light on the country's multicultural reality.

Eran Heffetz is the Co-founder and CEO of Bites, a game-changing training platform that offers the ultimate solution for training, communication, and engagement of the frontline workforce. It is a revolutionary content creation app that enables managers to easily create media-based professional units and seamless delivery of the units to employees via existing channels such as WhatsApp, Slack, SMS, and Microsoft Teams.  With past successes in hospitality, real estate, and technology, Eran co-founded eight restaurants and bars, is a board member of fintech startup Obligo, and is the Co-founder and Board Member of City People, which specializes in urban renewal projects. He is also a veteran IAF F-16 fighter pilot with experience as an executive in various industries. In this episode… Training and engaging the frontline workforce is part of increasing the overall performance of a company. But do you have the expertise, platform, or tools to streamline the training process and make it more efficient and effective? Frontline employees are often the face of the company and are responsible for delivering the first impression to customers. Therefore, receiving the necessary training to perform their duties effectively is crucial. However, many managers struggle to train their frontline employees for various reasons, including a lack of time, resources, expertise, different backgrounds, experiences, and skill sets. Eran Heffetz recommends hiring someone who offers the ultimate solution for training, communications, and engaging the frontline workforce. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Eran Heffetz, Co-founder and CEO of Bites, to discuss how companies can efficiently and effectively train their frontline employees. Eran talks about Bites, why he built a tech-based training platform for frontline employees, its business and pricing models, and customer success stories.