[Top Agency & Israel Business Series] Transforming Startups: Orit Oz on Dropping Global B2B in Israel and Beyond

Orit Oz is the founder of OzGlobalB2B, a full-service global B2B agency headquartered in Israel. Established in 1996, Orit transformed the company from a design studio into a global powerhouse in B2B marketing. Orit and her team work closely with their customers to create world-class brands from strategy to implementation. A certified HubSpot partner, OzGlobalB2B also offers comprehensive inbound marketing and marketing automation services.

In this episode…

In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Orit Oz, founder of OzGlobalB2B. Orit shares how her company has been instrumental in promoting Israeli industry in the global marketplace across multiple sectors.

Due to Israel's limited market size, Orit highlights the necessity for Israeli companies to think globally. The conversation delves into the specifics of B2B marketing for various verticals where Israel has strengths, including water technologies and agri-tech companies.

The discussion sheds light on the importance of Israeli companies understanding global markets and employing specific marketing strategies for technical products and medical devices.