[Top Agency Series] Leveraging Digital Marketing Agencies for Media Buying With Liana Ling

Liana Ling is the President of Power Up Strategy, a firm specializing in media buying for companies. With over a decade of experience in digital marketing, she offers vital expertise in managing ROI-focused campaigns across platforms such as Facebook, Google, Instagram, and Pinterest.

Beyond running her agency, Liana is also the CEO of AdSkills, a company that trains media buyers. Her career in digital marketing follows her tenure as a litigation and corporate lawyer, a background that provides a unique perspective to her work. Recognized as one of the top Facebook ad buyers worldwide, she focuses on generating optimal ROI for her clients.

In this episode…

In today's world, digital marketing has become the backbone of businesses, especially media buying. But do you have the expertise to effectively and efficiently navigate this space?

According to Liana Ling, media buying is an essential component of digital marketing and involves purchasing advertising space on various digital channels. It helps attract potential customers and increases brand awareness. But with so many digital channels available and managing programmatic and social media advertising, media buying can be complex and time-consuming. She shares her journey running her digital marketing agencies to help businesses effectively target their audiences, optimize their ad spends, and get the best ROI for their campaigns.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Liana Ling, President of Power Up Strategy, to discuss her journey running two digital marketing agencies. Liana talks about Power Up Strategy and AdSkills, life as an agency owner, how she became a coach, AI productivity tools and software recommendations, and how to become an entrepreneur through a franchise.