[Top Agency & Israel Business Series] The Art of Building Brands Across Continents: Insights With Eitan Chitayat

Eitan Chitayat is the Founder of Natie, an international branding agency. With living experiences in prominent cities like Hong Kong, London, Tel Aviv, New York, and Boston, Eitan brings a global perspective to his work. He has served as a judge in advertising's finest competition, the One Show, and has learned from industry-leading organizations such as BBDO, Ogilvy and Mather NYC, and Arnold Worldwide in Boston. His client list boasts illustrious names including Apple, Target, AT&T, and Google. Eitan created the viral video “I’m that Jew” viewed over 10 million times and has delivered a TEDx talk on why he created it. He is also a founding chapter member of the Entrepreneurs’ Organization Israel.

In this episode…

What are the challenges in the world of building brands internationally? How do you effectively create eye-catching brands?

Delve into Eitan Chitayat’s approach to branding — understanding the specific thought process that lies behind every successful branding project. Know what’s behind Eitan’s decision to keep his agency Natie small, sharing the benefits of this approach, including his ability to be a hands-on, approachable, and present leader.

Glean insights into the world of global branding in this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Eitan Chitayat, the Founder of Natie. Eitan shares stories from his journey including launching Gmail in Africa, rebranding The Jewish Agency for Israel, and the branding of Sweet Victory. Listen as Eitan dismantles common misconceptions about Israel, taking down erroneous claims of genocide and apartheid while shedding light on the country's multicultural reality.