INspired INsider Podcast

Lauren Von is the Founder and CEO of Quintessa Marketing, a firm that delivers comprehensive marketing services for client acquisition to attorneys and law firms. Lauren has extensive experience in the legal marketing and advertising industry. She is skilled in personal injury lead generation, intake training and development, and customer relationship management. As a successful entrepreneur, Lauren is known for her passion for supporting women in business. In this episode… As an attorney or law firm, do you need help with client acquisition? Where can you get marketing support to attract and retain clients? According to Lauren Von, partnering with a marketing agency is crucial for law firms' success. Marketing experts help those seeking legal assistance find you and, in turn, help you turn them into clients. However, it is challenging to find agencies that deliver these services exceptionally. Lauren shares her journey building an agency, cultivating a loyal client base, and establishing a reputation as a trusted and reliable marketing partner for law firms. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Lauren Von, Founder and CEO of Quintessa Marketing, to discuss lead generation tips for law firms. Lauren explains how Quintessa helps with lead acquisition for personal injury, its hiring process, pricing model, and intake process optimization.

Desmond Clark is the Founder and President of Bear Down Logistics, a third-party brokerage that offers dispatching and warehousing solutions. With a successful 12-year NFL career, he is now a global motivational speaker, accountability coach, two-time published author, and podcaster. Before founding Bear Down Logistics, Desmond was a Co-owner and Partner at The Insurance People, a full-service agency that caters to all types of insurance. His mission is to share his life lessons, cultivate meaningful relationships, and create value for those he interacts with.  In this episode… Every entrepreneur aspires to build a company that delivers results and is successful in its goals. So, what can you learn from an NFL player turned entrepreneur who built a successful logistics company that embodies values that led to his success on the field?  As an NFL player, Desmond Clark learned the value of discipline, hard work, and teamwork in being successful. Embodying these values has been instrumental to his transition from a successful football career to a thriving one in entrepreneurship. Desmond's approaches to building a successful logistics company are guided by principles he nurtured in his football career that enable him to develop and execute business strategies effectively. He shares his journey into entrepreneurship and how he leverages lessons from his NFL career to deliver value to clients.  On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Desmond Clark, Founder and President of Bear Down Logistics, about his NFL player turned entrepreneur journey. Desmond talks about his NFL career, leveraging NFL career lessons to run a business, the behind-the-scenes of becoming successful, and how he addressed his hiring mistakes. He also shares the genesis of Bear Down Logistics, its business model, and its ideal customer profile.

Rusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field. Rusty is also a best-selling author and an active keynote speaker, regularly addressing audiences about building thought leadership, navigating the shifting media landscape, and enhancing impact with authority marketing. He taught over 20 Harvard Medical School CME courses and has spoken for organizations, including YPO, EO, SXSW Interactive, and various Fortune 1000 companies. In this episode… In today's fast-paced and constantly changing digital world, establishing a personal brand that is both authentic and trustworthy is crucial to your success. So, what can you leverage to do it effectively?  While building a powerful personal brand can be challenging for many entrepreneurs, there are several effective methods that Rusty Shelton, a seasoned expert in this area, learned to help you achieve this goal. He recommends using quiz marketing to generate leads, conducting online brand audits to improve searchability, and establishing yourself as a thought leader in your industry to stand out. Listen to this episode to discover why creating a personal brand is essential and how Rusty built his own.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Rusty Shelton, Founder and Chairman of Zilker Media, to discuss the secrets of building people-driven brands. Rusty talks about Zilker Media's services, quiz marketing, tips for growing your authority as an online brand, the challenges leaders face building personal brands, and how to build thought leadership focused on impact.

Tom Breeze is the Founder and CEO of Viewability, a world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. He has had multiple successful ventures in presentation skills training, video marketing, and online marketing — but has now focused his expertise on video advertising. With over a decade of experience in the industry,  Tom is a leading authority in YouTube advertising. He obtained a bachelor's degree in Psychology from the University of Leeds and a master's in Psychology from the University of Surrey. In this episode… If you're running a business and looking to grow your brand, YouTube video ads are a must-have in your marketing strategy. However, creating high-quality video ads that resonate with your target audience is challenging. So, how can you make ads that attract and convert the right audience? According to Tom Breeze, YouTube is the world's largest video-sharing platform that attracts billions of users. This platform is a goldmine for businesses looking to increase brand visibility, drive traffic, and boost revenue. However, creating compelling video ads that resonate with your audience requires expertise and skills that many businesses don't have in-house. He recommends hiring a professional YouTube advertising agency to help you create high-quality video ads that deliver results.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Tom Breeze, Founder and CEO of Viewability, to discuss his journey running a YouTube ad agency to help businesses achieve their marketing goals. Tom explains how Viewability helps businesses with YouTube ads, the four quadrants for making a YouTube campaign work, the ADUCATE framework for creating YouTube ads, and their Xray tool.

Manick Bhan is the Founder and CEO of LinkGraph, a full-service digital marketing agency that provides SEO services and growth marketing to hundreds of brands. He is also the Founder and CTO of SearchAtlas, the most comprehensive SEO software suite for site owners, digital marketers, and SEO professionals.  With over a decade of experience in Search Engine Optimization (SEO) for in-house and agency projects, Manick has taught startups and Fortune 500 companies how to scale with a data-driven SEO strategy to penetrate any market effortlessly and create sustainable growth. He was also the Founder, CTO, and CEO of Rukkus (TickPick acquired the brand). In this episode… Do you wish to become a successful entrepreneur in the technology industry? What can you learn from a flourishing leader who has successfully built more than one SEO firm in the space?  Thriving in the tech industry can be a challenging but rewarding experience. According to Manick Bhan, you need a clear understanding of the market, an innovative approach, and a willingness to continuously learn and adapt to changes in the industry. He shares his journey building multiple tech-focused businesses and the challenges he had to overcome to establish a strong reputation in the industry. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Manick Bhan, Founder and CEO of LinkGraph. Manick talks about his journey building LinkGraph and SearchAtlas, their ideal client profiles, building Rukkus to its acquisition point, and thoughts about fundraising and bootstrapping.

Cash Miller, an expert in leveraging the internet for growing sales numbers, brings a wealth of knowledge and experience to the digital marketing landscape. As the CEO of Titan Digital, Cash's commitment extends beyond expertise in web design, development, and online marketing. His role encompasses fulfilling promises to clients, nurturing employees, and charting a course for the company's future growth.  With specialties ranging from search engine optimization and pay-per-click marketing to logo design and branding, Cash Miller's profound impact on business transformation is a testament to his digital marketing prowess and business acumen. In this episode… Embark on a transformative journey as we delve into the fascinating world of digital marketing and entrepreneurship with Cash Miller. From battlefield experiences to building a thriving digital agency, Cash's unique career trajectory will captivate you.  Join us as Cash Miller unveils his remarkable evolution from military service to spearheading Titan Digital, a pioneering digital marketing agency. See how he brings his expertise to dealing with challenges in financial management and client dynamics. According to Cash, the growth of his agency is due to the potent blend of innovation, resilience, and seizing opportunities.  In this episode of the Inspired Insider Podcast, join host Dr. Jeremy Weisz as he interviews Cash Miller, the force behind Titan Digital. He shares his remarkable journey from the battlefield to transforming digital marketing. With insights that span from client dynamics to equipping entrepreneurs for growth, Cash's story is a testament to adaptability, perseverance, and pioneering success in a dynamic digital landscape.

Mina Elias is a trailblazer in Amazon selling and PPC advertising. From launching his successful nutrition supplement brand on Amazon to becoming an internationally acclaimed expert, Mina's journey has been marked by rapid sales growth and a reputation as the go-to Amazon PPC authority. Featured prominently in Forbes for his innovative strategies, Mina's company, Trivium Group, was born out of a passion for helping eCommerce brands flourish on Amazon.  In this episode… In a world where engineering meets entrepreneurship and MMA fuels business acumen, we sit down with Mina Elias to discuss his extraordinary journey. From crafting electrolyte powders for athletes to mastering Amazon PPC strategies, Mina's story is a tapestry of determination and innovation.  Venturing from corporate engineering to supplement sensation, Mina Elias gained extensive experience in Amazon PPC. He emphasizes the need to balance discipline and network building. He also goes into the details of purpose-driven product creation, marketing mastery, and the boundless potential of strategic eCommerce.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Mina Elias. They talk about how Mina's synergy of engineering precision and MMA mindset fueled his success. From decoding the intricacies of Amazon PPC to crafting flavors that win hearts, Mina unveils his expert strategies. Learn about the essence of progress over perfection, the symphony of data-driven eCommerce, and the power of building remarkable networks.

Andrew Street is an automotive advertising technologist who has made his mark in the industry by mastering cost-effective advertising platforms. While working as a Local Business Consultant for Facebook during the platform's ad rollout, Andrew gained invaluable insights into unlocking its potential.  Wanting to revolutionize the automotive advertising landscape, he founded Dealer OMG — a marketing firm recognized for its unique blend of creative design and precise ad targeting using their AdTech, vinAMP. Under Andrew's leadership as CEO, Dealer OMG has grown from an idea to an Inc. 5000 fastest-growing company in the US. In this episode… Step into a world of automotive marketing transformation with Andrew Street as he guides us through his entrepreneurial journey from being a Facebook consultant to Dealer OMG's CEO. He shares his strategic insights and profound experiences that have revolutionized digital marketing for car dealerships.  Andrew discusses how niche focus and the power of adaptation help any business grow. He mentions the crucial ideas in creating compelling advertising and the challenges of scaling a bootstrap business. According to him, if you’re running an agency, the key to success is balancing agency and software development.  In this episode of the Inspired Insider Podcast, Andrew Street shares a roadmap for entrepreneurial success. Join our host, Dr. Jeremy Weisz, as they delve into the automotive advertising landscape and explore lead generation, agile adaptation, and team empowerment. He also discusses the art of nurturing talent, embracing change, and maintaining a vibrant company culture — all crucial to scaling a dynamic business.

Aleric Heck is a YouTube ads expert and the founder of AdOutreach and KeywordSearch.com. He has been in the online marketing industry for the past seven years and has helped thousands of business owners scale and grow their businesses using laser-targeted YouTube ads.  Aleric and his team have helped clients generate over $200 million in sales from YouTube ads. His ventures have been recognized as some of the fastest-growing companies in the industry, with AdOutreach scaling to eight figures and ranking number 60 on the Inc 5000 list. Aleric is also known for his innovation in leveraging AI technology to supercharge ad audiences. In this episode… Are you a brand looking to reach the right audience through online platforms? How can you leverage YouTube ads to bring your products and services to the notice of the right persona? Aleric Heck shares his journey from starting a YouTube channel at a young age to becoming a YouTube ads expert and running two successful companies. He discusses the power of YouTube and video marketing and how he leverages AI targeting to reach the right people at the right time. Aleric also talks about the evolution of Google and YouTube media buying and how AI has changed the game. He shares how KeywordSearch.com, a tool initially built for their clients, has grown into a standalone company that helps businesses target their ads using AI. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz, as guest Aleric Heck, shares some insights into how he scaled his agency to over eight figures and the importance of relationships in business. He also discusses the value of podcasting as a marketing tool and how providing true value in video ads can drive sales.

John Capuano is a driving force behind the transformation of marketing in the financial sector. Co-founding Lone Beacon in 2013 alongside Greg Dinetz, John's leadership has propelled the company to be among the most recognizable names in the industry. With a penchant for questioning conventions and fostering growth, John's journey underscores the power of curiosity and the rewards of embracing change. In this episode… Join us in this episode as John Capuano, the mastermind behind Lone Beacon, shares some exciting insights. From crafting compelling websites to revolutionizing lead generation, John's expertise will reshape your understanding of business growth.  John Capuano walks us through the art of building captivating websites and the science of lead generation. With his guidance, you'll uncover the strategies that transform digital platforms into dynamic lead-generating engines, ensuring your business stands out in today's market.  In this episode of Inspired Insider Podcast, join the host Dr. Jeremy Weisz and John Capuano, as they explore the world of captivating websites, effective lead generation, and the power of business integration. With John's insights, you'll learn how to craft engaging content, harness data analytics, and cultivate a resilient company culture that propels your business forward.