INspired INsider Podcast

Dorothy Czylyski is the Partner and President of No Fixed Address Health, the healthcare division of No Fixed Address Inc., an independent and borderless full-service agency. Her expertise lies in the healthcare and pharmaceutical industry, where she has proven to be an effective client services, marketing, and operations officer. Dorothy has a track record of translating organizational and brand strategy into action and leading successful business growth initiatives. Before joining NFA Health, Dorothy held senior positions at Fresh Squeezed Ideas, Klick Health, SCRIPT, and Publicis LifeBrands Medicus. Her leadership style is based on her passionate commitment to engaging cross-functional teams to achieve internal company and external business objectives. Dorothy is an accomplished leader who excites, engages, and energizes people to be successful and deliver results. In this episode… The pharmaceutical industry is a rapidly evolving landscape with constantly changing regulations and market trends. To navigate the complex landscape of the industry and achieve their business objectives, partnering with a marketing agency is crucial.  In recent years, the pharmaceutical industry has had very few full-service agencies, leaving companies with limited options for marketing and other services. Scientist Dorothy Czylyski saw a gap in the market and decided to take action. As the healthcare industry is highly regulated, it requires a unique approach to marketing to ensure compliance. To grow a successful full-service marketing agency in this space, it is fundamental to have a deep understanding of the industry's needs and challenges. From acquiring clients to overcoming challenges and maintaining a work-life balance, Dorothy shares her journey of building No Fixed Address Health from the ground up. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dorothy Czylyski, Partner and President of NFA Health, about growing a marketing agency in the pharma space. Dorothy shares her professional background working at an agency in the pharmaceutical industry, lessons learned, the genesis of NFA Health and what it does, and how she achieved work-life balance.

Rafi Arbel is the Founder and President of Market JD, a firm that specializes in online marketing for law firms. Since 2000, Rafi has leveraged his background as a former litigator who ran his own practice to help lawyers grow their client base. His expertise was honed at a leading provider of online marketing and legal research, where he developed a deep understanding of law firm marketing and operations. Rafi founded Market JD to offer personalized online marketing solutions to smaller law firms. He is also a respected speaker at various bar associations and legal conferences, sharing his knowledge on internet marketing.  In this episode… How can law firms effectively harness the power of digital marketing to enhance their growth and visibility? What does it take to create a successful online strategy tailored to the unique needs of legal professionals? According to Rafi Arbel, a former litigator turned digital marketing expert, the key lies in creating bespoke marketing strategies that cater to the nuanced demands of law firms. He highlights how tailored search engine optimization and pay-per-click campaigns, when done right, can significantly elevate a law firm's online presence and client acquisition rate. Rafi also stresses the necessity of setting realistic expectations and continuously experimenting with new tactics to stay competitive, highlighting the importance of blending both legal and marketing expertise. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Rafi Arbel, Founder and President of Market JD, to delve into the fusion of law and digital marketing. They explore Rafi's journey from practicing law to becoming an innovative marketer, the development of specialized marketing approaches for law firms, and the critical role of adapting and experimenting in the dynamic world of online marketing.

Dr. Eli Lebowitz is a renowned expert in the field of childhood and adolescent anxiety and serves as the Director of the Program for Anxiety Disorders at the Yale Child Study Center. His expertise includes extensive research on the development, neurobiology, and treatment of anxiety and related disorders, with a focus on how generations and families influence these conditions. Dr. Eli developed SPACE (Supportive Parenting for Anxious Childhood Emotions), a pioneering parent-based treatment program for childhood and adolescent anxiety. This method — proven effective in randomized controlled trials — shifts the focus from children to parents, helping them modify their behaviors to treat their children’s anxiety issues, including separation anxiety, social and generalized anxiety, fears, phobias, panic disorder, and OCD. In this episode… Navigating childhood anxiety can be a daunting task for any parent, especially when facing inadequacy and guilt for failed treatments. How can you support your anxious child effectively without inadvertently reinforcing their fears and anxieties? According to Dr. Eli Lebowitz, a specialist in childhood and adolescent anxiety, the key lies in understanding and adjusting parental behaviors toward this condition. Dr. Eli highlights the importance of reducing accommodations that may exacerbate a child's anxiety while providing supportive, confidence-building communication. When adopting this approach, rather than forcing your child to engage in distressing activities, it’s best to recognize your accommodating behaviors to adjust your perspective. In this episode of the Inspired Insider Podcast, Dr. Leigh Weisz and Dr. Jeremy Weisz are joined by Dr. Eli Lebowitz, Director of the Program for Anxiety Disorders at the Yale Child Study Center and creator of the SPACE treatment. They explore strategies for managing anxious children, tackling bedtime separation anxiety, and addressing parental disagreements in treatment. Tune in for insights and a “magic tip” for streamlining bedtime routines.

Kyle Orlando is the President of EDealer, a Toronto-based company composed of experts in online car sales catering to clients across all 10 provinces. Possessing a wealth of experience in the automotive industry, Kyle is a seasoned marketer with a proven track record. He is proficient in digital marketing, including search engine optimization, marketing management, project management, digital strategy, and paid digital media. Before joining EDealer, he was a marketing intern at Shaker Recruitment Marketing, a full-service recruitment marketing agency.  In this episode… The automotive industry is undergoing a massive shift, and car dealers face unprecedented challenges to keep up with the changing market dynamics. With the rise of digital technologies, it's essential to embrace the online world to boost sales. However, digital marketing can be complex and daunting, requiring expertise in various areas.  From website development to social media, content strategies to inventory hosting, backend systems, and more, there are countless challenges car dealers encounter. To succeed in this space, marketing expert Kyle Orlando says that auto dealers must partner with digital marketing experts who can provide a comprehensive solution to their online marketing efforts. By collaborating with professionals with in-depth industry knowledge, dealerships can ensure their online presence is optimized to drive traffic, generate leads, and boost sales. Kyle shares his leadership journey in a company that helps in online car sales.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Kyle Orlando, President of EDealer, about digital marketing in the automotive industry. Kyle talks about EDealer and what it does, digital advertising mistakes dealers often make in the automotive industry, how to design a website focusing on the customer journey as a car dealer, and his leadership journey in project management, marketing, and sales.

Dennis Yu is the Founder and CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults through courses, implementation, and consulting. From his insights managing campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone, he helps people grow their expertise in digital marketing. Dennis is an internationally recognized lecturer featured in The Wall Street Journal, The New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News, and many more. Dennis is also the CTO at ChiroRevenue and a contributor at Adweek, Social Media Examiner, Social Media Club, Tweak Your Biz, 3Q/DEPT, and Business 2 Community. He previously served as a technical marketer at Yahoo, where he built its analytics as an early search engineer. He is also the Host of The Coach Yu Show, interviewing experts to extract their know-how for the community to follow. In this episode… In today's business landscape, digital marketing has become an indispensable tool for any organization wanting to stay ahead of the competition. However, it is a rapidly evolving field that requires businesses to pivot quickly and adopt innovative strategies to succeed. So, how can they leverage digital marketing to take their operations to the next level? By harnessing various digital marketing techniques such as search engine optimization and social media and email marketing, companies can increase their online visibility, drive traffic to their website, and ultimately boost sales. With data analytics and audience segmentation, businesses can create highly targeted campaigns customized to the interests and behaviors of their ideal customers. Unlike traditional marketing methods, digital marketing allows companies to better monitor the performance of their campaigns, adjust their strategies accordingly, and optimize for better results. With these advantages, business coach Dennis Yu says digital marketing is a cost-effective and powerful tool that helps businesses thrive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Dennis Yu, Founder and CEO of BlitzMetrics, to discuss how to thrive through digital marketing. Dennis talks about BlitzMetrics and what it does, the Dollar a Day program, mistakes people make with digital marketing, TikTok marketing strategies, and strategies for improving SEO.

Mark Emond is the Founder and CEO of Demand Spring, an integrated revenue marketing consultancy working with B2B marketers in building and implementing the marketing strategies and technology stacks that drive transformation and top-line results. The firm works with organizations ranging from high-growth Series C companies to Fortune 500 organizations. Before founding Demand Spring, Mark spent 15 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. He also serves and supports the development of young people as the VP of Competitive, Player and Coach Development with West Ottawa Basketball, the Head Coach for the Capital Region's female team at the Ontario Summer Games, and the Head Coach of the U16 Girls West Ottawa team. In this episode… Marketing is the backbone of any successful business, but it's not always easy to get it right. So, where can you get the partner you need to take your marketing to the next level?  According to industry expert Mark Emond, understanding your customer's buying journey is the key to building effective marketing strategies that drive results. By analyzing customer behavior, identifying key touchpoints, and optimizing marketing strategies, companies can create tailored marketing solutions. However, given the complexity of the process, many businesses lack the expertise required to achieve this. With years of experience in content, digital marketing, and technology, Mark shares how he's built an integrated revenue marketing consultancy to help businesses transform their marketing practices and deliver exceptional customer experiences. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Mark Emond, Founder and CEO of Demand Spring, to discuss how companies can take their marketing practices to the next level. Mark talks about Demand Spring, identifying buyer journeys to create targeted content, marketing strategies for financial services, and the main challenges CMOs face in B2B marketing and how to overcome them.

Nicky Senyard is the Founder and CEO of Fintel Connect, a leading performance marketing technology company dedicated to driving growth and innovation in the financial services industry. She has long been an influencer and leader within the affiliate space, contributing to the growth and advancement of Fintel Connect's clients and partners. With over 20 years of experience in performance marketing, Nicky has been a pioneer and entrepreneur, having built and sold the first SaaS marketing tech company in 2016. Her journey began in public relations and marketing and has since evolved, encompassing a comprehensive, multi-channel marketing approach, including social media and influencer marketing. In this episode… In today's fast-paced digital world, performance marketing has become an essential tool for fintech and banking companies looking to grow and stay ahead of the competition. By leveraging data-driven strategies and innovative technologies, performance marketing experts can help companies optimize their marketing efforts and drive meaningful results that directly impact their bottom line. Serial entrepreneur Nicky Senyard says that partnering with a performance marketing technology company dedicated to driving growth and innovation in the financial services industry can bring immense value to your business. These experts understand the unique challenges and opportunities facing fintech and banking companies. They can help you develop a tailored marketing strategy that aligns with your business goals and objectives. With their expertise, you can tap into new markets, improve customer acquisition and retention, and achieve sustainable growth over time. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Nicky Senyard, Founder and CEO of Fintel Connect, about performance marketing for fintech and banking. Nicky discusses Fintel Connect’s offerings, business growth and fundraising strategies, challenges with affiliate marketing, techniques for constructing good offers as a financial institution, and structuring a business for growth.

Michael Korn is the Founder and Inventor of KwickScreen, a company specializing in healthcare furniture and interiors. KwickScreen has revolutionized the concept of hospital dividers by introducing a hygienic, portable, and sustainable alternative to disposable curtains to create private and safe spaces for patients in various healthcare settings. Under Michael's leadership, KwickScreen has emerged as a pioneering solution, supplying over 250 hospitals across 15 countries. In addition to his role at KwickScreen, Michael is the Founder of Neurodiverse Works, a consultancy and technology firm dedicated to supporting neurodivergent individuals in the workplace. In this episode… How does one entrepreneur's journey in healthcare innovation intersect with a deep commitment to neurodiversity? Can the challenges of designing hospital spaces inspire a broader conversation about inclusive workplaces? Michael Korn, an accomplished inventor and entrepreneur, emphasizes that the key to success lies in understanding and addressing specific needs. In healthcare, this means creating solutions that enhance patient privacy, contribute to infection control, and improve overall hospital efficiency. For neurodiversity, it involves recognizing the unique strengths and requirements of neurodivergent individuals and creating environments that celebrate and leverage these differences. His approach underlines the importance of empathy, tailored design, and inclusive thinking in driving meaningful change and innovation. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz speaks with Michael Korn, Founder and Inventor of KwickScreen, about his trailblazing journey in healthcare innovation and his advocacy for neurodiversity. They delve into the development and impact of KwickScreen and its growth during the pandemic, as well as the inception of Neurodiverse Works, highlighting the importance of inclusivity and innovation in today's entrepreneurial landscape.

Josh Rosen is the President of Hotspex Media, a digital advertising agency ranked the #1 Media Buying and Planning Agency on Clutch. He oversees a team of VPs and Directors focused on ad operations, revenue operations, product, and customer success. With an ever-evolving digital ecosystem and changing client demands, Josh played a pivotal role in developing a unique product offering, Reticle AI, designed to be a self-serve tool for media planning and buying teams. He previously served as the President of Wave Digital Media, an independent trading desk for real-time digital media buys that was acquired by Hotspex. In this episode… The business world is more competitive than ever, and staying ahead of the curve requires a comprehensive digital marketing strategy. Unfortunately, many brands don't have the expertise to navigate the complexities of the digital ecosystem effectively. That's where a digital marketing agency comes in. With a dedicated team of experts to help with media planning and buying, businesses can take advantage of the latest digital marketing tools and techniques to reach their target audience and drive growth. Marketing expert Josh Rosen says that in today's digital landscape, these professionals can help businesses develop customized marketing strategies tailored to their specific needs and goals. He shares their journey running a digital advertising agency to make digital marketing better. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Josh Rosen, President of Hotspex Media, to discuss how they are helping companies thrive through digital advertising. Josh introduces the services Hotspex offers, the original idea behind Wave Digital Media before its acquisition by Hotspex, its business model, platform recommendations for digital marketing, and Reticle AI.

Greg Alexander is the Founder and Chief Investment Officer of Capital 54, where he decides which entrepreneurs to bet on and which firms to invest in. He supports entrepreneurs by helping them scale and exit their firms, and he does so by sharing how he scaled and exited his own. Before opening Capital 54, Greg had two careers spanning 25 years. He co-founded professional service firm Sales Benchmark Index and served as CEO for 11 years. After scaling the firm, he successfully exited in 2017 by selling his interest. Before SBI, Greg was an executive at EMC Corporation, a leader in the data storage industry. He is the author of The Boutique: How To Start, Scale, And Sell A Professional Services Firm, among other books. Greg is also the Founder of Collective 54 and a Young Presidents’ Organization member. In this episode… Entrepreneurs aspire to build businesses they can sell for a profit in the long run. However, starting and scaling a profitable business can be a daunting task. In this regard, learning from experienced professionals who have successfully grown and exited their businesses is imperative. Greg Alexander, a serial entrepreneur, was able to grow and sell his first boutique business for an impressive sum of $162 million. Despite facing numerous challenges in the journey, he overcame them with a winning combination of strong company culture, dependable team players, and an unwavering focus on the end goal. Today, he helps other founders achieve similar success by providing them with access to capital and creating a community where they can learn from his wealth of experience, make more money, work less, and ultimately achieve bigger and faster exits. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Greg Alexander, Founder of Collective 54, to discuss how he successfully grew and exited his business. Greg talks about the “F***up Fridays” culture strategy, the sales process exiting a brand and the lessons learned, how he leverages the community business model to scale Collective 54, and Capital 54’s investment criteria.