INspired INsider Podcast

Mike Nellis is the Founder of Authentic, a marketing agency that specializes in online fundraising, media, and creative design, and has helped raise over $1 billion online. With a deep-rooted political background, including work for Barack Obama's presidential campaign, Mike possesses a profound understanding of engaging communities and stakeholders digitally. He's also the Founder of Quiller.ai, an Adweek 2023 AI Efficiency Award-winning tool designed to revolutionize online fundraising using generative AI technology. In this episode… In the competitive world of online fundraising and political campaigns, staying ahead of the curve and maintaining a healthy organizational culture are crucial. Many organizations struggle with staff burnout, ineffective marketing strategies, and the relentless pace of technological change. Addressing these challenges requires both a deep understanding of the industry and a willingness to innovate.  Mike Nellis, fundraising and AI expert, is pioneering the space with his focus on authenticity and culture. By studying the successes of the Obama campaign, Mike recognized early on the power of personal connections and authenticity in online fundraising. He took this learning and started Authentic, where he emphasized nurturing a positive work environment and avoiding the pitfalls he experienced at other workplaces. Moreover, Mike embraced the future by founding Quiller.ai, which leverages AI to streamline fundraising efforts and combat burnout.  In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Nellis, Founder of Authentic and Quiller.ai, to discuss the intersection of AI and online fundraising. The two touch on utilizing email marketing tactics to elevate campaign strategies, the value of developing solid systems and processes for business efficiency, Mike's journey from Obama's campaign to founding a leading marketing agency, and the cultural shift toward a four-day workweek.

David Tile is the Founder and CEO of Article-Writing Co., a rapidly expanding content creation agency in North America. He has a proven track record of transforming businesses by providing top-quality content that significantly improves their SEO ranking, enhances websites with compelling and industry-relevant blogs and website copy, and drives successful email campaigns. David's expertise extends beyond content creation to transforming emerging entrepreneurs and C-suite executives into thought leaders. Before establishing Article-Writing Co., David served as the Chair of Marketing & Engagement of Sunnybrook Next Generation and as a research analyst at Northstar Research Partners. In this episode… In the present digital era, where AI is taking the world by storm, running a successful content creation agency is challenging. So, what growth strategies can you learn from someone who's successfully grown his agency during this time? Despite the competition, David Tile, a content marketing and SEO expert, has found a way to grow his agency by leveraging the strategy of acquisitions. By acquiring other companies, businesses can expand their offerings and reach new markets, all while gaining access to new talent and resources. David shares his journey of scaling a content creation agency through acquisition to serve as the ultimate solution for busy executives to build their brand online through high-quality content that significantly improves their SEO ranking. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes David Tile, Founder and CEO of Article-Writing Co., to discuss how he grew his agency. David discusses the genesis of Article-Writing Co., its hiring process, SEO and content marketing strategies for growing a business, and growth through acquisition.

Ian Ash is Co-founder of Dig Insights, a tech-enabled insight and strategy consultancy on a mission to help insights teams answer the question "what next?" He is the Creator of Upsiide, an innovation insights platform that allows researchers and marketers to test ideas, concepts, and communications in a fast, clever, and cost-effective way. Ian has over 20 years of experience leading large-scale international market research projects across different industries. He provides his clients with expertise in brand valuation, data mining, customer segmentation, market optimization, concept testing, and usage and attitude studies. In this episode… In today's rapidly changing business world, innovation is the cornerstone for staying ahead of the competition. However, an overabundance of ideas can make it challenging for brands to determine which ones will be the most effective. Market researcher Ian Ash suggests that entrepreneurs can leverage the power of data analytics to make informed decisions about which innovative ideas to pursue. He shares his journey developing a SaaS product that offers a solution for global brands looking to unlock their next route to business growth. Ian explains how the service helps entrepreneurs test new products, services, communication, features, and designs cost-effectively and cleverly, making it a valuable tool for companies of all sizes. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Co-founder of Dig Insights and Creator of Upsiide, Ian Ash. They discuss Dig Insights and the genesis of the Upsiide platform, its use cases, and its survey on brand stances on social issues, with insights on political leanings and consumer preferences.

Jan Kestle is the President of Environics Analytics, a marketing and analytical services company that produces data products and software. Specializing in proprietary data, purpose-built software, and industry-focused consulting, Environics Analytics provides data-driven analytics to help organizations of all sizes better understand customers and markets. Jan has been a leader in the marketing information industry for over fifty years, helping customers turn data and analytics into insight, strategy, and engagement. She is an expert in using statistics and mathematics to help solve business challenges. Active in the marketing community, Jan was recently awarded the Lifetime Achievement Award from the Canadian Marketing Association and the GIS Leadership Award from BeSpatial Ontario. In this episode… The contemporary business landscape is often characterized by an ever-growing dependence on data to succeed. However, discerning the proper data and sources, analyzing, and implementing it can pose significant challenges. Jan Kestle, an expert in utilizing statistics and mathematics to help solve business problems, says it's no longer enough to make decisions based on intuition or guesswork. By leveraging data-driven insights, businesses can better comprehend their customers, enhance marketing endeavors and foster growth. Nevertheless, to truly harness the power of data, it is paramount to collaborate with professionals who can help make sense of the information. These experts specialize in developing data-driven strategies that deliver tangible results for businesses. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the President of Environics Analytics, Jan Kestle. They discuss her professional background in data and statistics, the genesis of Environics Analytics, and how to use data, statistics, and software to better understand customer segments, improve marketing efforts, and solve business problems.

Amanda Dorenberg is the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry of advertisers, advertising agencies, programmatic tech stacks, and OOH companies/operators. She is a technology and media executive passionate about disrupting traditional industries via new and emerging tech. Amanda's work has been featured in Forbes Tech and Wired Magazine, among other top national and international media outlets.  As the CEO of Billboard Canada, Amanda is responsible for driving innovative change across the media industry using new and emerging technologies. She also serves as the Global CEO of Arts Help, a not-for-profit organization recognized for its significant contributions to the creative industries. In this episode… Out-of-home advertising is a powerful marketing tool for businesses of all sizes. However, executing an effective OOH advertising campaign can be challenging. Many companies lack the experience and know-how to execute it properly. According to Amanda Dorenberg, a technology and media executive, OOH advertising allows brands to reach a large audience and create a lasting impression through various mediums such as billboards, digital screens, transit advertising, and street furniture. She highlights that it is versatile and practical, providing an interactive experience that engages passersby and can target specific demographics like commuters, tourists, or shoppers. Knowing that many companies don't know how to do it, she shares her journey of running an organization to help brands effectively utilize OOH advertising. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the President of Canadian Out Of Home Marketing & Measurement Bureau (COMMB), Amanda Dorenberg. They discuss COMMB's ideal clients, OOH advertising and its benefits, their new data science platform, and her hemorrhagic stroke experience and lessons learned.

Luke Komiskey is the Founder and CEO of DataDrive, a consulting firm specializing in managed analytic services. With over a decade of experience, Luke has played a pivotal role in making data analytics more accessible to various businesses. Under his leadership, DataDrive has evolved into a global team of professionals, supporting over 150 organizations across healthcare, public education, manufacturing, and software. Luke’s approach emphasizes transforming data into actionable insights, aiding organizations in making faster and more informed decisions. His passion for simplifying complex data challenges has been central to DataDrive’s mission of fostering a data-informed society. In this episode… In an age where data is abundant, the challenge lies in harnessing its true power to drive business growth. How can organizations transform raw data into actionable insights that propel them forward? This pivotal question lies at the heart of today's data-driven business landscape. According to Luke Komiskey, a seasoned expert in data analytics, the answer lies in skillfully navigating the complexities of data. He highlights the importance of not just collecting data but analyzing and utilizing it effectively to make informed decisions. By weaving stories out of numbers, Luke illustrates how data can lead to more efficient processes, informed decision-making, and significant business growth. His approach demonstrates the transformational impact of data analytics across various industries, from healthcare to education, underscoring its role as a cornerstone of modern business success. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Luke Komiskey, Founder and CEO of DataDrive, to delve into the role of data in driving business success. They explore how DataDrive's analytics solutions aid organizations in a variety of industries, Luke's personal journey from global traveler to data analytics leader, and the impact of remote work culture on modern business operations.

Greg Quinn is the CEO and Principal of X-Design Inc., a highly regarded interior design firm in Canada. As a founding principal of the company, he has overseen the successful execution of more than 3,000 projects for clients across the globe, delivering innovative and effective solutions that meet their specific requirements and expectations. Greg possesses a strong background in strategic planning, design development, interior design, and project management, with over 29 years of experience in firm leadership. He has also served as the President of The Association of Registered Interior Designers of Ontario. In this episode… Designing commercial spaces is a multifaceted task that people should not take lightly. It is a complex process requiring a deep understanding of the company's work, culture, and the overall objectives of the space. Fortunately, some experts specialize in designing commercial spaces for businesses, companies, and organizations. According to Greg Quinn, a seasoned architect and interior designer, these professionals possess the knowledge and skills to create functional and aesthetically pleasing spaces that meet a company's unique needs. Commercial interior design and project management firms have the necessary expertise to conduct research and design spaces that meet your specific needs, enhance productivity, and promote growth. He shares his experience in growing X-Design Inc., navigating through the .com era, the 2008 recession, and the pandemic. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz is joined by Greg Quinn, CEO and Principal of X-Design Inc., to discuss how he's grown his commercial interior design firm through various economic cycles. Greg talks about X-Design Inc., its process of designing a flexible workspace for a company, and its growth strategy through acquisition.

Shaheem Alam is the Co-founder and CEO of FiveRings Marketing, a full-service agency helping B2B companies in the US create repeatable, scalable, and predictable sales and marketing strategies to grow more revenue. He started his entrepreneurial journey at 20, with his first venture showing him incredible highs and crushing lows.  Before FiveRings Marketing, Shaheem was in sales, doing door-to-door sales and growing massive sales teams. He has also been a member of TEC Canada, an account executive at RenoRun Inc., a direct sales executive at Eco Energy Home Services Inc., and founded Triton Marketing LLC. In this episode… As a B2B company, generating revenue is a top priority. However, creating repeatable, scalable, and predictable sales and marketing strategies to consistently achieve this can be challenging.  With so many channels to choose from, including LinkedIn sales outreach, cold calling, email outreach, inbound marketing, paid media, content marketing, and many more, it's easy to get overwhelmed. Marketing expert Shaheem Alam recommends working with an agency with the expertise to execute these strategies effectively. They can help you create a personalized sales and marketing strategy tailored to your business needs. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder and CEO of FiveRings Marketing, Shaheem Alam. They discuss FiveRings Marketing’s services, the seven steps for door-to-door sales, the sales process and mindset for cold calling, and how to overcome common LinkedIn and email outreach mistakes.

Andrea Wolkofsky is the Co-founder of shyft digital, a marketing agency specializing in assisting marketers and business owners to find their authentic voice when communicating with their target audience. She is an experienced sales and marketing professional with a demonstrated 20+ year history of working in the sales, marketing, and advertising industry. Andrea is passionate about helping companies communicate their message to their audience in the most authentic way possible through branding, messaging, websites, social media, paid ad campaigns, or other digital or traditional means of marketing. Before shyft, she held senior roles at Viewbix, JK Design, MyClothingCalendar, and more.  In this episode… Digital marketing has become an integral aspect of any modern business strategy. Through effective digital marketing techniques, businesses can reach a wider audience, build brand awareness, and drive sales. However, it's not just about reaching as many people as possible; it's imperative to understand your target audience and what drives their behavior. The proliferation of social media and online platforms has made it more crucial than ever for businesses to establish their authentic voice when communicating with their target audience. According to digital marketing expert Andrea Wolkofsky, leveraging the voice of customer research is one way to achieve this goal. This research helps you understand your client's needs and what motivates them to engage with your brand. Doing so can help you improve your messaging and create a digital marketing strategy that resonates with your audience. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he speaks with the Co-founder of shyft digital, Andrea Wolkofsky. They discuss Shyft and its services, starting and running a successful digital marketing agency amidst the pandemic, leveraging the voice of customer research, and the experience of working with in-house marketing teams.

Casey Binkley is the Founder and CEO of Movia, a company helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Casey is also the Founder of Mobilytics, a leading measurement and analytics provider for the out-of-home advertising industry. With his background in entrepreneurial studies, he excels at identifying opportunities and helping businesses get off the ground. In this episode… Out-of-home advertising has been a popular and effective marketing strategy for decades. It is a type of advertising that targets consumers outside their homes by utilizing methods such as billboards, posters, trucks, and digital displays. However, it requires a strategic approach to execute it effectively. Serial entrepreneur Casey Binkley believes in the potential of OOH advertising, as it can reach a large and diverse audience. Unlike other forms of advertising limited to specific channels, it is accessible to everyone, regardless of demographics or interests. Through a unique combination of mobile ads through trucks and technology, he shares how he's made OOH advertising more interactive and engaging, allowing brands to connect with their audiences on a deeper level. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Casey Binkley, Founder and CEO of Movia, to discuss how he helps brands thrive through OOH advertising. Casey talks about the genesis of Movia Media and Mobilytics, mobile billboard advertising tech development and execution, and customer success stories.