INspired INsider Podcast

Ronna Chisholm is the Business Director and Co-founder of Dossier Creative, a brand design studio in Vancouver specializing in food, beverage, health, wellness, and professional service rebranding. With over 30 years of experience, she has led her studio to create and reposition some of Canada's most iconic brands, including Mike's Hard Lemonade and Naked Grape Wines. Ronna is also the Founder of Railyard Lab, an internship-powered design studio focusing on strengthening the business-design connection and serving social impact organizations. A visionary entrepreneur, she leverages her passion for embracing differences and love within her company's culture to inspire innovation and foster long-standing client and team relationships. In this episode… How can one build an iconic brand that resonates with a generation — navigating the dynamic landscape of the design industry? Sometimes, all it takes is a single, focused idea. Ronna Chisholm, the guru behind some of the most recognizable brands, dives into the branding, innovation, and design world. Ronna recounts her journey with Dossier Creative, shedding light on her strategies for developing and positioning brands that stand the test of time. She explains how critical details like naming can ignite a brand's legacy, revealing the intricate balance of art and commerce and what it takes to maintain a creative team for over three decades. Ronna details the challenges of mergers and acquisitions and how personal values can shape business decisions. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ronna Chisholm, Co-founder and Business Director of Dossier Creative, about design thinking, managing creative teams, and driving social impact. Ronna discusses how Dossier Creative helps create iconic brands, navigating partnerships and the acquisition process with larger agencies, and the innovative concept of Railyard Lab and how it empowers social impact through design.

Lucas Béland is the Founder and CEO of Goloot, a fast-growing ad network startup. Under his direction, Goloot has raised close to $8 million in venture capital and grown its team to nearly 20 industry veterans. The company's innovative technology is changing digital advertising by offering gamified, user-friendly ad experiences on over 50 premium content sites. Lucas is a 22-year-old Canadian entrepreneur who began his journey as a college student disillusioned with traditional advertising methods. He has since pioneered a dual-market marketplace connecting publishers with top brands like Foot Locker and Microsoft. In this episode… The digital advertising world is saturated with banners, pop-ups, and other intrusive ads that many users have learned to ignore. But what if there was a way to engage users differently, in a manner that rewards their activity on the web, enhancing their experience rather than disrupting it? Successful entrepreneur Lucas Béland delves into his journey from a college student disdainful of advertising to the pioneering founder of Goloot.io. He describes how the startup connects publishers and brands, offering a gamified ad experience that rewards users' web activity with exclusive e-commerce offers. His approach involves integrating ad units with content sites in a non-disruptive manner, ensuring organic engagement for users and higher conversion rates for advertisers like Foot Locker and Uber. Lucas also sheds light on Goloot's initial focus on the gaming industry and the strategic pivot to partnering with content publishers amidst evolving market dynamics. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Lucas Béland, Founder and CEO of Goloot, about revolutionizing the digital advertising space. Lucas discusses how Goloot is reimagining the ad experience to reward user behavior, how its tailor-made ad units mesh seamlessly with content, and the evolution of its services.

Jason Fladlien is the Co-founder of Rapid Crush, a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena. Known for his unique journey from a Hare Krishna monk to a rapper before diving into the world of marketing, Jason's diverse background fuels his innovative approaches to digital marketing and product launches. His work with webinars has set sales records across various industries and has led him to develop best practices that define today's digital marketing strategies. In this episode… Are you looking to turn your knowledge into profit through engaging webinars? Where do you start, and what makes some webinars sell millions while others flounder? Could the answer lie in how they're offered? Jason Fladlien, the webinar mogul who has sold over $250 million worth of products, delves into the fine art of crafting captivating and lucrative webinars. With years of experience and a record for the biggest launch in internet marketing, he breaks down the anatomy of a successful webinar and the pivotal role of the offer. He recounts how direct response techniques and articulate transitions can transform pitches, demystify the selling process, and share actionable insights for anyone looking to leverage webinars for substantial profits. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Jason Fladlien, Co-founder of Rapid Crush, about webinars and direct sales success. Jason discusses the origins of his One to Many: The Secret to Webinar Success book, the transition techniques that elevate selling on webinars, the importance of beta launches for webinars, and how longer webinars can lead to higher conversions.

Chase Harmer is the Founder of Wishes Inc., a fintech platform aiming to bring unparalleled transparency and impact to every contribution made. He is a seasoned entrepreneur who has built and scaled successful businesses, including his last fintech venture, which was acquired for over $100 million. Chase is now dedicated to disrupting the charitable space by transforming donations into retail credit cards, ensuring donors can see the direct impact of their contributions. His innovative approach to fintech and charitable giving is setting new standards for accountability and efficiency. In this episode… In the charity world, many people often wonder where their donations go. They donate hoping for impact but are left without clear answers. What if there was a way to track every dollar and be assured you've made a real impact? Successful entrepreneur Chase Harmer faced this very challenge and decided to make a change. He takes us through his journey building ProfitPay, a highly successful fintech business, before selling it and beginning his new venture Wishes.Inc. He shares the struggles and triumphs, emphasizing the importance of transparency in donations and the need for accountability in charitable giving. Chase explains how Wishes Inc. leverages fintech to reward donors while ensuring their contributions make a tangible impact. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Chase Harmer, Founder of Wishes.Inc, about creating a transparent donation platform. Chase explains how Wishes.Inc is changing the charitable giving landscape, the challenges of starting a new fintech platform, the genesis of ProfitPay to its acquisition, and how Wishes.Inc elevates the roles of wishers, nonprofits, and donors.

Jeffrey Madoff is the Founder and CEO of Madoff Productions, a company specializing in creating content like commercials, live streaming events, and branding videos for an impressive clientele, including Ralph Lauren and Victoria's Secret. Before his film career, he started as a fashion designer in Wisconsin and was recognized as one of the top 10 designers in the US. Transitioning to film and video production, Jeffrey has edited and directed award-winning commercials, documentaries, and web content worldwide for renowned brands. He is also a playwright, theater producer, and author of Creative Careers: Making a Living with Your Ideas. In this episode… Have you ever wondered what it takes to pivot careers and dive headfirst into new industries? What lessons could you learn from someone who did this multiple times and excelled in each new venture? Jeffrey Madoff, a film producer and director, peels back the curtain on his dynamic career, starting as a fashion designer in Wisconsin before becoming a renowned filmmaker and author. His path is punctuated by bold moves, such as launching a fashion brand without a typical background in the industry and transitioning to film production, where he directed award-winning content for major brands. Jeffrey also discusses the inspiration and insights that led him to pen his book, Creative Careers: Making a Living with Your Ideas, aiming to ignite the same passion in others that has fueled his diverse journey. He unveils pivotal moments and the importance of relationships and emotional resonance in his work. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Jeffrey Madoff, Founder and CEO of Madoff Productions, about turning creative ideas into a lucrative career and navigating multiple industry pivots. Jeffrey discusses his Creative Careers book, personal and business success, his entry into the fashion industry, the transition to film production, and the similarities between the fashion business and independent film industries.

Ross Simmonds is the Founder and CEO of Foundation, a content marketing agency serving global clients ranging from fast-growing startups to established SaaS companies. As a speaker, angel investor, and author, Ross contributes to the growth of startups and global SaaS companies through strategic content creation and distribution. His methodologies emphasize marketing post-publication and the balance between creation and distribution. In this episode… Have you ever considered the true potential of the content you create? What if there was a way to ensure that the countless hours spent crafting blog posts, videos, or even memes could contribute significantly to your business growth? How does one unlock the true potential of a piece of content? Content marketing expert Ross Simmonds delves into the intricacies of content marketing and distribution. He shares how his agency, Foundation, applies a unique approach by creating content and actively distributing it across various platforms to reach the right audience. He explains the concept of a content portfolio, urging businesses to think of content like financial assets, each serving a specific strategic purpose. With anecdotes from his work with large SaaS companies like Canva, Ross provides actionable insights into leveraging search intent to dominate SEO rankings. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ross Simmonds, Founder and CEO of Foundation, about leveraging content creation and distribution strategies. Ross discusses how Foundation approaches content marketing with a focus on distribution, his journey from a fantasy football blog to a global marketing agency, and the power of generative AI in content creation.

Ross Simmonds is the Founder and CEO of Foundation, a content marketing agency serving global clients ranging from fast-growing startups to established SaaS companies. As a speaker, angel investor, and author, Ross contributes to the growth of startups and global SaaS companies through strategic content creation and distribution. His methodologies emphasize marketing post-publication and the balance between creation and distribution. In this episode… Have you ever considered the true potential of the content you create? What if there was a way to ensure that the countless hours spent crafting blog posts, videos, or even memes could contribute significantly to your business growth? How does one unlock the true potential of a piece of content? Content marketing expert Ross Simmonds delves into the intricacies of content marketing and distribution. He shares how his agency, Foundation, applies a unique approach by creating content and actively distributing it across various platforms to reach the right audience. He explains the concept of a content portfolio, urging businesses to think of content like financial assets, each serving a specific strategic purpose. With anecdotes from his work with large SaaS companies like Canva, Ross provides actionable insights into leveraging search intent to dominate SEO rankings. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ross Simmonds, Founder and CEO of Foundation, about leveraging content creation and distribution strategies. Ross discusses how Foundation approaches content marketing with a focus on distribution, his journey from a fantasy football blog to a global marketing agency, and the power of generative AI in content creation.

Justin Miller is the Founder and President of Profit 911 Consulting, an agency specializing in direct response marketing emphasizing modern mail strategies. He is a versatile entrepreneur, transitioning from offering live music and entertainment services to comedy hypnotism to marketing, ultimately settling on direct mail services. Justin has leveraged his experience across numerous industries to hone his marketing skills and drive results for clients. His expertise ranges from intricate client retention methods to scaling campaigns through direct mailing tactics. In this episode… Have you ever opened your mailbox to find an unexpected item that instantly caught your attention? What if that simple piece could drastically increase a business's leads and customer engagement? Can a seemingly old-school approach like direct mail outperform digital marketing tactics? Marketing expert Justin Miller delves into his fascinating transition from operating live entertainment businesses to becoming an expert in direct-response marketing through direct mail. He shares tales from his past careers and the turning points that guided him to where he is today. From discussing newsletters' effectiveness in patient retention for physical therapists to the unique strategy of selecting tree-rich neighborhoods for a tree service campaign, Justin dives deep into the specifics of what makes a direct mail campaign successful. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Justin Miller, Founder and President of Profit 911 Consulting, about leveraging direct mail in modern marketing. Justin discusses how Profit 911 Consulting provides direct mail services that get results for businesses, his journey owning a DJ business and as a comedy hypnotist, and Profit 911's customer success stories.

Marlon Doll is the Founder and CEO of Vireo Video, a specialized agency dedicated to helping brands achieve success on YouTube through strategy, optimization, content creation, and advertising. With over seven years of focused YouTube experience, Marlon and his team have served over 200 clients, including well-known names like GitHub, Thinkific, Best Buy, and Eckhart Tolle. His expertise has also led him to grow his own channel, Bachelor on a Budget, which boasts over 70,000 subscribers. In this episode… Are you looking to stand out on YouTube but can't determine why your channel isn't gaining traction? Could you be missing out on some critical optimization techniques or advertising opportunities that can supercharge your growth? How does a focused strategy tailored for YouTube make a difference? YouTube marketing expert Marlon Doll dives deep into the intricacies of creating a successful YouTube presence for brands. He emphasizes the need to avoid a scattergun approach, highlighting the importance of research, consistency, and creating value-driven content catered to target audiences. He plunges into thumbnail strategy, explaining how minor changes can lead to substantial increases in click-through rates. Marlon also shares his favorite tools for tracking and testing YouTube success and explains why edutainment is a particularly powerful format for content creators. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Marlon Doll, Founder and CEO of Vireo Video, to talk about YouTube marketing and optimization. Marlon discusses how Vireo Video leverages YouTube marketing to grow brands, common mistakes companies make on YouTube, the significance of thumbnail optimization, and the power of split testing to increase engagement.

Mark Bealin is the Founder and CEO of SearchLab, a digital marketing agency specializing in local SEO and PPC. Starting as a side project in 2017, he grew SearchLab into an award-winning agency recognized on the Inc. 5000 list three times. With a rich history in digital marketing and a former career in football coaching, Mark applies his passion for mentoring to grow Entrepreneur Organization Chicago's accelerator program. He takes pride in coaching young entrepreneurs through EO to help them grow their businesses efficiently. In this episode… Have you ever wondered what drives a simple side project to become an award-winning agency? How does one shift from a full-time job and family responsibilities to a thriving digital marketing presence? What strategies fuel explosive growth — and can specialization make a difference? Marketing professional Mark Bealin delves into the backstory of SearchLab, discussing the key components that propelled its success, from nurturing partnerships and leveraging speaking engagements to the pivotal moment of hiring industry experts. He emphasizes the power of finding a niche, sharing how focusing on car dealerships led to unparalleled growth and the development of their conference. Mark also opens up about his experiences in Entrepreneur Organization Chicago's Accelerator Program, highlighting the transformative power of accountability in scaling businesses quickly. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Mark Bealin, Founder and CEO of SearchLab, about cultivating long-term relationships and mastering local SEO. Mark talks about the EO Accelerator program and its transformational value for growth-stage businesses, the strategies that drove SearchLab's rapid growth and market recognition, and the common pitfalls to avoid in paid search campaigns.