[Top Agency Series] Unlocking the Secrets of Content Marketing With Ross Simmonds of Foundation

Ross Simmonds is the Founder and CEO of Foundation, a content marketing agency serving global clients ranging from fast-growing startups to established SaaS companies. As a speaker, angel investor, and author, Ross contributes to the growth of startups and global SaaS companies through strategic content creation and distribution. His methodologies emphasize marketing post-publication and the balance between creation and distribution.

In this episode…

Have you ever considered the true potential of the content you create? What if there was a way to ensure that the countless hours spent crafting blog posts, videos, or even memes could contribute significantly to your business growth? How does one unlock the true potential of a piece of content?

Content marketing expert Ross Simmonds delves into the intricacies of content marketing and distribution. He shares how his agency, Foundation, applies a unique approach by creating content and actively distributing it across various platforms to reach the right audience. He explains the concept of a content portfolio, urging businesses to think of content like financial assets, each serving a specific strategic purpose. With anecdotes from his work with large SaaS companies like Canva, Ross provides actionable insights into leveraging search intent to dominate SEO rankings.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Ross Simmonds, Founder and CEO of Foundation, about leveraging content creation and distribution strategies. Ross discusses how Foundation approaches content marketing with a focus on distribution, his journey from a fantasy football blog to a global marketing agency, and the power of generative AI in content creation.