INspired INsider Podcast

John Driscoll is the CEO and Co-founder of Naked Development, a California-based mobile app development and creative agency known for helping clients tackle significant industry challenges. With a history of entrepreneurship spanning over two decades, John leads a team skilled in bringing innovative app ideas to life. Under his leadership since 2018, Naked Development has amassed over 3.7 million app downloads, launched over 327 apps, and facilitated a staggering $96.5 million in client fundraising. John's expertise in strategizing eight-figure exits and attracting prestigious clientele, including PGA, UPS, Bank of America, and figures like Peter Thiel, cements his reputation in the tech and entrepreneurship communities. In this episode… Can innovative mobile app development make a significant difference for startups seeking to solve big problems? Do strategies exist for these companies to attract investments and navigate toward successful exits? How can relationships with high-profile clients be attracted and maintained? Seasoned entrepreneur John Driscoll dives into how his company has become a cutting-edge mobile app firm, elevating startups from idea to investment. With a focus on app development since the inception of Apple's App Store, he shares the importance of problem-solving in technology and the power of strategic partnerships. As an experienced entrepreneur, he emphasizes the role of a founder's grit and the intricacies of investor relationships in catalyzing startup success. Naked Development's journey to over 3.7 million app downloads and $96.5 million raised for clients is a testament to its innovative outlook and excellence in follow-through. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Driscoll, Co-founder and CEO of Naked Development, about achieving success in the app marketplace. John explains how Naked Development addresses big problems through technology and apps, the common misconceptions founders have about attracting investors and raising funds, and the crucial milestone of recognizing the staying power of native apps.

Katrina German is the Founder and CEO of Ethical Digital, a social impact agency dedicated to harnessing the power of digital marketing to improve the internet for future generations. With accolades such as the YWCA Women of Distinction Award For Entrepreneurship and the Startup Canada Prairie Award for Innovation, she champions inclusivity, ethical practices, and technology research. Before Ethical Digital, Katrina co-founded OneStory, a pioneering video platform, and gained valuable insights into the tech startup world. She has since authored a book, Action Tracking: Master Digital Marketing in Under 30 Days. Her expertise in building relationships and advocating for underrepresented voices in tech makes her an important leader in the digital landscape. In this episode… Have you ever felt overwhelmed by the intensity of social media — how it might affect your well-being or even disturb your sleep? Are you curious how businesses, especially marketing agencies, can navigate these issues without compromising their effectiveness or client relationships? And finally, how do these digital interactions translate into workplace culture? Digital marketing expert Katrina German recounts her entrepreneurial journey, from her early tech ventures to founding Ethical Digital. She shares valuable lessons learned from her former startup's challenges and how she translated those into success by focusing on ethical practices. She discusses the importance of timing, community, and adaptability in tech entrepreneurship. Katrina dives into the transformative power of corporate culture and digital behavior, sharing practical steps for more ethical and effective marketing strategies that align with consumer welfare. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katrina German, Founder and CEO of Ethical Digital, about ethical digital marketing. Katrina discusses Ethical Digital and the increasing necessity of ethical digital practices in the age of pervasive social media, the impact of social media on sleep, how partnership and community can significantly boost your business's reach and influence, and nurturing a healthy company culture.

Sarah Bundy is the founder and CEO of All Inclusive Marketing, a company specializing in affiliate management services for a diverse range of clients, from e-commerce startups to billion-dollar brands. She has earned numerous accolades, including recognition as a Top 100 Female Entrepreneur, PROFIT500 honoree, and 40 Under 40 recipient. Beyond her professional endeavors, Sarah passionately supports female entrepreneurship through her involvement with For Female Founders, where she plays a crucial role in fostering growth and success for women in business. In this episode… How does one navigate the complexities of affiliate marketing to achieve business growth? Can leveraging performance-based partnerships truly transform a brand's approach to scaling and reaching new markets? With her extensive experience and innovative outlook, Sarah Bundy sheds light on how businesses can harness the power of affiliate marketing to drive growth and reach. Through her discussion on building effective partnerships, navigating challenges, and the evolution of her team and agency, she provides actionable advice and key takeaways for businesses aiming to enhance their affiliate marketing programs and drive significant growth. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Sarah Bundy, Founder and CEO of All Inclusive Marketing, to share her wealth of experience in developing and managing affiliate programs that cater to a diverse range of clients, from startups to billion-dollar enterprises. Known for her innovative leadership within the industry, she reveals how businesses can harness affiliate marketing to drive e-commerce success in various sectors including b2b, SaaS, travel, hospitality, and more.

Edwin Choi is the Founder and CEO of Jetfuel Agency, a performance marketing firm specializing in direct-to-consumer brands in the CPG space. Beginning his digital marketing journey in 2009, he has helped grow eight-figure companies and started Jetfuel to build the agency he dreamed of while working in-house. Through a focus on paid social, paid search, and retention marketing, Edwin's agency has worked with major brands like Perfect Bar and Drunk Elephant. An advocate for sustainable brand growth, he ensures Jetfuel delivers amidst evolving economic and marketing landscapes. In this episode… Have you ever wondered how direct-to-consumer brands rapidly grow in today's competitive market? Is there a secret recipe for driving customer acquisition and retention effectively, and more importantly, could the right tactics and strategies make a brand go from good to great? How can data-driven marketing unlock potential growth that even exceeds aggressive venture capital goals? Performance marketing expert Edwin Choi dives into the mechanisms behind successful e-commerce brands and dissects the practices that lead to sustainable growth. He shares how Jetfuel Agency started with core capabilities in paid search and paid social before expanding into retention marketing to enhance customer lifecycle management. The agency's focus on hiring for potential and fostering a culture of long-term thinking underscores its commitment to excellence, leading to high-quality results and strong venture capital relationships. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edwin Choi, Founder and CEO of Jetfuel Agency, about performance marketing and e-commerce brand strategies. Edwin talks about Jetfuel, insights into team dynamics, the importance of post-mortem analyses, and the navigation of growing pains, reiterating the power of strategic thinking and adaptability in a constantly evolving industry.

Nalin Senthamil is the CEO and Founder of Storylane, a SaaS company that helps businesses build interactive product demos in minutes. He is a visionary entrepreneur dedicated to transforming the b2b software experience. A Y Combinator alumnus, Nalin successfully co-founded and sold Kinderlime and served as the founding CTO at DAQRI, an AR wearables company. With expertise in tech development and strategic growth, he brings experience to his current venture, Storylane, which enables marketing and sales teams to create interactive demos effortlessly. In this episode… In the fiercely competitive world of SaaS, standing out is vital for growth, but how does one create a customer experience that truly resonates? Is there a way to showcase products in a way that's not only informative, but immersive and engaging? How can companies simplify the buying process to make it as friction-free as possible? Serial entrepreneur Nalin Senthamil shares the secrets behind building an engaging product experience in the SaaS domain. He recalls starting with an idea and evolving it into a Y Combinator-backed venture that empowers companies with interactive demos that drive genuine growth. He discusses the impact of the pandemic on digital buying and how Storylane is capitalizing on this shift to reduce friction in b2b selling. Nalin also delves into his journey of acquiring initial customers, scaling strategically, and the importance of efficient marketing practices to achieve sustainable growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Nalin Senthamil, CEO and Founder of Storylane, about the evolution of product demos and selling in the b2b space. Nalin shares insights into the makings of a successful SaaS platform provider, the paradigm shift in digital buying, the essential strategies for acquiring and nurturing customers, and the significance of building a versatile and dedicated team to move your business forward.

Howard Chang is the Founder and CEO of The Turn Lab, an innovative marketing agency. He is also the CEO of Just Boardrooms, a marketplace for business meeting space rentals. With over two decades of experience in the industry and three successful startup exits under his belt, Howard has a wealth of knowledge in entrepreneurship, technology, and creative marketing. He is passionate about redefining traditional models to create more evidence-based and results-focused services. As a cancer survivor, Howard has also been inspired to make significant life and business decisions that align with his values. In this episode… Have you ever considered what it takes to innovate in a traditional industry? What if the key to success lies not in selling more but understanding better? Is it possible to transform personal challenges into professional triumphs? Howard Chang, who faced cancer and turned it into a catalyst to revolutionize his professional life, shares his journey of redefining the marketing agency with The Turn Lab. He discusses the importance of evidence-based practice, the role of technology in marketing, and the innovative pricing strategies that set his agencies apart. He also shares the story behind Just Boardrooms, a platform that provides professional spaces for meetings and networking, which saw exponential growth despite initial hurdles. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Howard Chang, Founder and CEO of The Turn Lab, about crafting a new vision for marketing agencies and innovative business spaces. Howard talks about The Turn Lab's unique, research-driven approach to solving business problems, its client acquisition process, the inception and vision of Just Boardrooms, and how his cancer survival influenced his business philosophy.

Lisa Genovese is the President of BottomLine, a hybrid between a research firm and a marketing agency that helps brands secure market share through in-depth research. With her extensive background in both marketing and agriculture, she brings a unique perspective to the company, specializing in uncovering key insights that drive critical business decisions and strategies. Throughout her career, Lisa has led BottomLine to assist numerous prestigious clients like Pure Encapsulations and Verge Agriculture, guiding them through market expansions, rebranding, and digital campaign optimizations. Her approach combines data-driven insights with innovative marketing solutions, resulting in measurable growth and success for her diverse clientele. In this episode… Have you ever wondered why some marketing strategies fall flat while others resonate and convert? What if the secret to marketing success is simply a thorough understanding of the people you are trying to reach? Innovator and marketer Lisa Genovese discusses how in-depth research and innovative marketing tactics can transform the trajectory of a brand. She discusses the evolution of her company, highlighting key hires, the implementation of psychometric tools, and the refinement of services offered. She shares intimate insights into her impactful strategy work, including a case where mystery shopping revealed a prickly receptionist issue hampering client conversion rates. Lisa demonstrates the power of marrying research with practical marketing applications. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz hosts Lisa Genovese, President of BottomLine, to discuss leveraging research for effective marketing. Lisa explains how she has harnessed the power of research to guide clients such as Pure Encapsulations and Verge Agriculture to amplify their market presence. She shares transformative stories from the field, revealing how an in-depth understanding of target audiences and the competitive landscape can lead to successful outcomes.

Salman Sajun, Founder of SSS, shares secrets of excelling in the creative industry. He discusses transitioning from corporate to creative hub, company culture, and the intricate process behind design-driven animation. The podcast explores the importance of partnerships, collaborations, and motivating teams for success, highlighting projects during COVID-19 like handcrafted puppets for a government agency.

Serial entrepreneur Susan Groeneveld shares insights on marketing in agriculture and animal health, transitioning from agency to tech startup. She discusses team building, partnerships, and purpose-driven business. The podcast explores WS's evolution, agile hiring, core team structure, milestones with Bayer Animal Health, and innovative agricultural event marketing strategies.

Guest Chris Vendilli, an ex-Air Force member turned successful digital marketer, shares his journey from law enforcement to agency ownership, including strategic growth through acquisitions. He humorously recalls responding to a noise complaint and discusses transforming a client's digital presence with impressive results.