[Top Agency Series] Shaping the Internet’s Trajectory With Katrina German of Ethical Digital

Katrina German is the Founder and CEO of Ethical Digital, a social impact agency dedicated to harnessing the power of digital marketing to improve the internet for future generations. With accolades such as the YWCA Women of Distinction Award For Entrepreneurship and the Startup Canada Prairie Award for Innovation, she champions inclusivity, ethical practices, and technology research. Before Ethical Digital, Katrina co-founded OneStory, a pioneering video platform, and gained valuable insights into the tech startup world. She has since authored a book, Action Tracking: Master Digital Marketing in Under 30 Days. Her expertise in building relationships and advocating for underrepresented voices in tech makes her an important leader in the digital landscape.

In this episode…

Have you ever felt overwhelmed by the intensity of social media — how it might affect your well-being or even disturb your sleep? Are you curious how businesses, especially marketing agencies, can navigate these issues without compromising their effectiveness or client relationships? And finally, how do these digital interactions translate into workplace culture?

Digital marketing expert Katrina German recounts her entrepreneurial journey, from her early tech ventures to founding Ethical Digital. She shares valuable lessons learned from her former startup's challenges and how she translated those into success by focusing on ethical practices. She discusses the importance of timing, community, and adaptability in tech entrepreneurship. Katrina dives into the transformative power of corporate culture and digital behavior, sharing practical steps for more ethical and effective marketing strategies that align with consumer welfare.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Katrina German, Founder and CEO of Ethical Digital, about ethical digital marketing. Katrina discusses Ethical Digital and the increasing necessity of ethical digital practices in the age of pervasive social media, the impact of social media on sleep, how partnership and community can significantly boost your business's reach and influence, and nurturing a healthy company culture.