[Top Agency Series] How Branding Shapes Business Trajectories With Dylan Staniul of Burnkit

Dylan Staniul is the Principal and Design Team Leader of Burnkit, a design studio known for its creative and investigative approach to branding. With over two decades of experience, Dylan has judged prestigious design competitions for publications including Communication Arts, Applied Arts, and Strategy and garnered the trust of industry giants. His diverse client experiences have turned Burnkit into a success story, emphasizing the harmony of classic design principles with fresh, innovative ideas. Beyond branding, Dylan draws inspiration from various sources, including history, art, and the varied industries of his clients.

In this episode…

Have you ever wondered why brands that seem to be doing well still opt for a makeover? Is it possible that a successful track record might hold back an organization's brand identity? How do branding experts breathe new life into already thriving companies?

Dylan Staniul, a brand design expert, delves into the fine art of branding and the process behind transforming the identity of successful organizations. Discussing the importance of the initial discovery phase, he emphasizes the importance of involving decision-makers early on and preparing clients for a wide range of creative possibilities. The conversation pivots to dissecting common brands' mistakes and how keeping it simple can often be more effective than trying to "wow" at every opportunity. Dylan also shares his entrepreneurial journey and why being a "design omnivore" has become a distinctive strength for his studio.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Dylan Staniul, Principal and Design Team Leader of Burnkit, about the power of branding and the creative process. Dylan shares how he incorporates his father’s sales wisdom into the design and branding world, Burnkit’s customer success stories, the creative process from discovery to delivering multiple branding options for client consideration, and how to avoid common branding mistakes.