

Peter Lohmann's Podcast
Peter Lohmann
Helping Property Managers Streamline & Grow Their Businesses
Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management.
Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.
Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management.
Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.
Episodes
Mentioned books

Jun 22, 2022 • 1h 8min
Matthew Whitaker - Growing to 7,000 Doors
Season 2, Episode 3 of the Owner Occupied podcast with Peter Lohmann & special guest Matthew Whitaker. In this episode we discuss:
(00:00) Intro
(01:35) Matthew’s background and career
(03:53) Taking a Property Management company to multiple locations
(09:26) How important are your systems and processes in enabling management across multiple markets?
(13:49) How would you approach process issues coming from one of your offices?
(16:53) Matthew’s journey of becoming an effective manager of managers
(24:27) How do you keep churn to a minimum?
(33:50) How do you balance making property owners of new acquisitions feel comfortable when you first bring them in and sticking to Evernest Processes?
(39:37) Thoughts on Resident Benefit Packages
(46:40) What would be your suggestions for an owner of a Property Management company to maximize their exit price?
(52:20) Why did your org decide that a podcast was a beneficial course of action?
(01:00:24) Evernest’s new North Star
(01:02:43) What marketing advice would you give to a small business looking to grow?
(01:06:48) How can people get in touch with you?
Learn more about Matthew Whitaker & how to connect with him here:
Evernest
Matthew on LinkedIn
300 to 3,000 Podcast
Podcast@evernest.co
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
DialPad
Geno Wickman

Jun 15, 2022 • 1h 21min
Jordan Muela - Owning The Outcome
Season 2, Episode 2 of the Owner Occupied podcast with Peter Lohmann & special guest Jordan Muela. In this episode we discuss:
(00:00) Intro
(01:24) Jordan’s background & career
(03:15) What is it about Property Management that drew you into the industry?
(06:49) How does one coming from VC get so passionate about SMB?
(10:23) Is there a place for VC in Property Management?
(15:36) Moving closer to the customer and owning outcomes
(24:33) Thoughts on Fees & Customer Surplus
(33:46) Jordan’s Benchmarking Study
(37:43) LeadSimple
(47:10) Being able to adjust your level of involvement in your Property Management business
(52:56) What is the level of centralization in your business due to your own involvement? How do you set salaries with owners who have varying levels of involvement?
(58:55) When you’re evaluating opportunities, what are you looking for to determine the best use
(01:06:03) What’s the best way for a Small Business Owner to grow and market their business?
(01:18:03) Final Thought
Learn more about Jordan Muela & how to connect with him here:
LeadSimple
ProfitCoach
The Profitable Property Management Podcast
Jordan@LeadSimple.com
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
Growth Metrics for Property Management Entrepreneurs
Your Leads are Not Your Growth Strategy

Jun 8, 2022 • 1h 9min
Moses Kagan - Building Adaptive Realty's Property Management Business
Season 2, Episode 1 of the Owner Occupied podcast with Peter Lohmann & special guest Moses Kagan. In this episode we discuss:
(00:00) Intro
(01:02) - Moses’ background in RE
(02:21) - The value of working with large 3rd party clients for property management & how Moses built his portfolio
(09:07) - The 3rd party management tax
(14:58) - Moses’ unique investing value-add approach
(22:04) - Compensating Leasing Agents
(32:58) - What would be your advice be to small property managers who want to take more ownership over the buildings they manage?
(37:09) - Moses’ sense of duty to family legacy
(46:20) - “Wealth is downstream of values”
(53:58) - The differences between a 3rd party property management & a Real Estate Private Equity company & Moses’ involvement in each aspect within Adaptive
(1:03:36) - How does someone market a smaller Real Estate business in 2022?
Learn more about Moses Kagan & how to connect with here:
Moses on Twitter
Moses’ Mailing List
Adaptive Realty
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
ShowMojo
Principles of Real Estate Syndication by Sam Freshman
Investing in Real Estate Private Equity by Sean Cook
Multi-family Millions by Dave Lindahl
Permission Marketing by Set Godin

Dec 9, 2021 • 22min
Episode 20 - Bonus Episode with Q&A Part 2
Episode 20 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss:
(00:00) Intro
(01:09) How long did it take you to set up your processes & what was the worst thing that happened when you did not already have a process in place when trying to deal with an issue? Who is tougher the landlord or the tenants?
(07:25) How has the idea of adding value to every interaction changed your business?
(11:39) Where if at all do you see tech improving the status quo?
(15:30) Are any of the VC-Backed competitors getting any traction in Columbus and bonus question; What's your favorite Jeni's Ice Cream flavor?
Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies
(20:49) Conclusion
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Learn more about Peter & how to connect with him here: peterlohmann.com
Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies
RL Property Management manages Columbus area rental properties: rlpmg.com

Nov 17, 2021 • 27min
Episode 19 - Bonus Episode with Q&A
Episode 19 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss:
(00:00) Intro
(02:38) What processes agreements client betting etc. have allowed him to increase the stickiness of revenue per door of his customer base.
(06:47) How does a property management business increase the multiples on its earnings?
(12:12) Can you describe your greatest challenges facing on working with tenants and what you have done to mitigate the likelihood of frequency of these occurrences.
(16:25) How do you think about tenant services & how do you prioritize tenant requests?
(19:59) Do you ever feel that your incentives are misaligned with clients?
(25:42) Conclusion
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Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 22, 2021 • 1h 1min
Episode 18 - Zillow, Airbnb & Real Estate with Special Guest: Kevin Clark
Episode 18 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss:
(00:00) Intro
(02:03) Kevin's Background
(06:38) Zillow & Airbnb
(12:02) Things Zillow & Airbnb Can Enforce
(20:22) Referral Fees, Buyers Broker & Commission
(32:23) A Well Functioning Market Place
(41:00) Real Estate Not Being a Inflation Hedge
(50:33) What is Inflation?
(56:35) Twitter Question for Kevin
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Kevin Clark is an adjunct professor at NYU with a lot of Real Estate background. You can connect with him on Twitter: https://twitter.com/Cribdilla
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 15, 2021 • 58min
Episode 17 - Deep Dive Into Digital Marketing with Special Guest: Mike Whaling
Episode 17 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:30) Digital Overview
(05:30) Mike's Background
(09:19) Size of 30 Lines
(13:30) How do you approach Marketing a Property?
(16:34) Painting a Picture
(18:51) Power of Branding
(27:40) How do you put together a tactical puzzle for your Clients?
(34:05) Do I need to aggressive market if Zillow is working?
(40:49) Quality of Tenant
(47:47) What would Mike have done different looking back?
(55:43) Mike's book recommendations
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Mike Whaling through his work at 30 Lines advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. Learn more about Mike here: https://30lines.com/mike-whaling/
Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 8, 2021 • 52min
Episode 16 - Pain Points for Property Owners & Property Managers
Episode 16 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(03:55) Communication Issues
(11:54) Fees
(18:39) Vacancies
(36:58) Large Expensive Repairs
(43:50) Accounting Clarity
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 1, 2021 • 1h 1min
Episode 15 - Deep Dive on VC-Backed Property Management Companies
Episode 15 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:13) Residential Property Management - Third Party
(09:14) Why is VC Money Interested in Residential Property Management?
(16:41) What the Pain Point for the Owner is
(20:20) How much Venture Capital Activity is there in my Industry?
(25:17) What is a Master Lease Arrangement?
(30:22) What Buckets are they Fitting in?
(36:32) How do you assess the rent for Property in a Particular Neighborhood?
(43:00) If a tenant calls you at 2am and says "the heater just turned off" and it's 10 degrees, There is no app that will get someone out there with in the hour.
(48:00) Breaking down what Paying Rent Digitally Actually means
(51:50) What it means when you accept a Rent Payment
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Link to Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies
Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

May 28, 2021 • 54min
Episode 14 - Deep Dive on Managing & Leadership
Episode 14 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(03:28) Developing & Growing Leaders
(03:58) Scaling & Growing your Company
(07:04) Adding Value & Reaching Goals
(11:20) Breaking Down adding Value in Relationships
(17:30) How do you sync up Someone's Ambition?
(19:30) Where Individual Approach is Required
(24:01) Accountability and Performance Issues
(39:34) Bad Employees always find New Ways to be Bad
(44:35) You Can't Fire People
(45:01) How do you Drive Culture?
(52:02) Their are no easy answers
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com


