

Peter Lohmann's Podcast
Peter Lohmann
Helping Property Managers Streamline & Grow Their Businesses
Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management.
Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.
Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management.
Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.
Episodes
Mentioned books

May 18, 2021 • 52min
Episode 13 - Deep Dive on Hiring The Right People
Episode 13 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:30) When should you hire someone vs using software & automation?
(08:41) Onboarding new clients can be very disruptive
(09:47) Project-based businesses vs ongoing/reactive businesses
(11:20) RL Property Management is hiring for director of maintenance
(15:30) What am I looking for in candidates for this position?
(23:07) Putting myself in the mindset of an employee
(26:39) Russell's preferred interview style
(31:57) How do you set pay range for a position
(36:17) You can always find someone cheaper, but...
(39:56) How to determine employee loading
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

May 11, 2021 • 30min
Episode 12 - Expanding A Small Business Intelligently
Episode 12 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(01:54) Peter bought a flex office/warehouse for his company
(06:57) Uses for & desirability of warehouse space
(12:54) Revenue opportunities for property management companies
(16:10) When is the right time to explore new business opportunities?
(18:40) Domain-specific knowledge vs generalized business knowledge
(21:39) Owned and Operated podcast - hiring & training operators
(23:00) Russell's experience bringing on a high performer
(25:18) Peter is hiring for a high-level position
Owned and Operated Podcast: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

May 4, 2021 • 46min
Episode 11 - Leveraging Social Media for your Business
Episode 11 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:46) Twitter, how we started with it & how we use it today
(09:55) Setting notifications as a way to learn about a subject
(13:43) Adding value to other people's tweets
(15:28) Lead gen using twitter - finding prospects
(19:37) Solving problems for Amazon millionaires
(21:49) How to find a platform to go all-in on
(25:22) How Peter uses Facebook & Facebook groups
(31:01) How to be successful with LinkedIn
(32:57) Overview of the platforms & using them together
(35:01) How to tune Twitter & LinkedIn algorithms to your advantage
(38:44) The value of commenting on other people's posts
(39:37) The world wants more of you - feel the "pull"
(41:03) Why Peter streams Rocket League on Twitch!
Peter's Twitch: https://www.twitch.tv/propertymanagementgamer
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Apr 30, 2021 • 56min
Episode 10 - Working On (Not In) Your Business
Episode 10 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(01:26) The importance of hiring
(06:26) Two book recommendations
(08:04) Finding a business framework that works for you
(11:49) Russell's strategy at his new printing company
(12:36) The Ivy Lee method for selecting todo items
(15:45) Selecting operational todo items vs sales todos
(19:36) Gaining leverage to work on your business
(27:04) Procrastination is a signal you shouldn't do it
(29:25) Russell disagrees with Peter (maybe)
(31:18) How to do transformative work by not working
(36:35) Guilt is the mind-killer
(41:05) Powerful weekly planning for business owners
(45:47) How does the environment affect your mindset?
(50:30) How Peter approaches email & communication overload
Book Recommendations:
Traction by Gino Wickman
The E-Myth by Michael Gerber
Peter's Blog Post:
https://pslohmann.medium.com/how-to-work-on-your-business-eec6ad291e03
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Apr 20, 2021 • 55min
Episode 9 - Special Guest John Wilson
Episode 9 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(01:49) John's origin story
(05:21) How John thinks about KPIs for his business
(07:43) John reviews his weekly KPI sheet
(10:10) How did John learn about KPIs?
(12:50) Discussion about SGI & trade groups
(16:42) What does it mean to adopt a business system?
(20:03) Value of annual & quarterly off-site meetings
(22:57) What hurdle should you give to a general manager?
(26:15) The value of property management as SMB launchpad
(27:42) Tips on growing a small service business
(29:58) Selecting CEO/Owner compensation
(34:55) John's opinion on other service businesses
(37:01) Peter discusses adding trades businesses to PM
(40:38) John explains what he likes & dislikes about service businesses
(45:32) Scaling home service businesses
(50:08) Training general managers & operators
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Follow John on Twitter: https://twitter.com/WilsonCompanies
Visit The Wilson Companies website: https://www.thewilsoncomp.com/
Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Apr 13, 2021 • 37min
Episode 8 - Asset Management vs Property Management
Episode 8 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(01:40) Asset management vs property management (PM)
(07:09) How clients typically evaluate property managers
(07:48) Institutional owners separate asset mgmt and PM
(08:47) Sub-intuitional owners combine asset mgmt and PM
(10:39) Owners expecting too much of property managers
(14:14) Peter's effort to standardize property management
(16:07) Going to a car mechanic
(18:42) Buying shoes - the power of standardization
(21:33) Why PM companies resist standardization
(23:02) What are the advantages of standardizing PM?
(27:14) GAAP for property management scope of service
(28:37) Property Management Standards Working Group
(31:24) What about a standard PMA?
(32:56) Peter's new mission for RL Property Management
(33:54) Property managers are not trusted by the public
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Apr 6, 2021 • 44min
Episode 7 - Source of Income Discrimination and Renter's Choice Legislation
Episode 7 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:23) Screening tenants is tricky business
(05:38) Housing discrimination / fair housing
(07:22) Housing voucher program (section 8)
(09:50) Section 8 inspections & issues
(12:13) Source of income (SOI) discrimination protection laws
(15:44) Disparate impact discussion
(19:54) Tenant screening best practices to stay compliant
(22:08) Renter's choice legislation
(25:39) The law of unintended consequences in housing regulations
(30:22) Revenue-per-door (unit economics) KPI discussion
(33:31) Direct Labor Efficiency Ratio (DLER) KPI discussion
(38:16) Small service business profitability
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Mar 30, 2021 • 40min
Episode 6 - KPI Deep Dive
Episode 6 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro. KPI = Key Performance Indicator
(02:34) KPIs & how we use them in our business
(04:54) How to improve growth using KPIs
(08:03) Property management top 5 KPIs / L10 scorecard
(12:12) Creating a culture of accountability to the KPIs
(14:40) How to benchmark your KPIs & select targets
(20:37) Departmental KPIs
(25:13) Closing ratio & hiring a salesperson (BDM)
(28:57) Property management has no accounts receivable
(30:22) Net Promoter Score (NPS)
(32:39) EOS Implementers & cost
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Mar 17, 2021 • 39min
Episode 5 - Peter Loses A Property Management Acquisition Deal
Episode 5 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
-A property management acquisition deal that fell through for Peter
-Russell has 2 potential deals, he talks about the risk with each one
-What multiple should you pay for a small business? What are the various considerations that go into a multiple
-Why did Peter lose his property management acquisition deal? What happened, why, could the outcome have been different?
-The risks of buying a small business
(00:00) Intro
(02:17) Background of the property management acquisition deal
(04:10) Why I think we lost the deal
(06:18) Discussion of multiples to pay for SMB
(09:52) What would it mean for my business to manage 1000 doors
(14:12) If I had paid top dollar, would I have made money?
(16:30) Tips for buying a bolt-on business
(18:25) The psychology of doing a deal is intoxicating
(20:24) Clawback provisions in purchase agreements
(21:51) The seller must be motivated for a deal to work
(26:27) How banks evaluate distressed businesses
(27:52) What do I look at during due diligence
(32:43) What about the seller's employees
(35:55) The value of documenting key processes
(37:40) Buying a small engineering company
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Mar 8, 2021 • 31min
Owner Occupied Episode 4
In this episode, Peter Lohmann and Russell Lowery discuss early mistakes in property management, such as slow sales processes, not adding value, and not focusing on high-impact moves. They stress the importance of systematizing sales, recognizing the value of time, leveraging trade groups, and identifying ideal customers for growth.


