

Peter Lohmann's Podcast
Peter Lohmann
Peter Lohmann hosts interview-style discussions on the business of property management.
Episodes
Mentioned books

Nov 17, 2021 • 27min
Episode 19 - Bonus Episode with Q&A
Episode 19 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss:
(00:00) Intro
(02:38) What processes agreements client betting etc. have allowed him to increase the stickiness of revenue per door of his customer base.
(06:47) How does a property management business increase the multiples on its earnings?
(12:12) Can you describe your greatest challenges facing on working with tenants and what you have done to mitigate the likelihood of frequency of these occurrences.
(16:25) How do you think about tenant services & how do you prioritize tenant requests?
(19:59) Do you ever feel that your incentives are misaligned with clients?
(25:42) Conclusion
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Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 22, 2021 • 1h 1min
Episode 18 - Zillow, Airbnb & Real Estate with Special Guest: Kevin Clark
Episode 18 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss:
(00:00) Intro
(02:03) Kevin's Background
(06:38) Zillow & Airbnb
(12:02) Things Zillow & Airbnb Can Enforce
(20:22) Referral Fees, Buyers Broker & Commission
(32:23) A Well Functioning Market Place
(41:00) Real Estate Not Being a Inflation Hedge
(50:33) What is Inflation?
(56:35) Twitter Question for Kevin
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Kevin Clark is an adjunct professor at NYU with a lot of Real Estate background. You can connect with him on Twitter: https://twitter.com/Cribdilla
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 15, 2021 • 58min
Episode 17 - Deep Dive Into Digital Marketing with Special Guest: Mike Whaling
Episode 17 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:30) Digital Overview
(05:30) Mike's Background
(09:19) Size of 30 Lines
(13:30) How do you approach Marketing a Property?
(16:34) Painting a Picture
(18:51) Power of Branding
(27:40) How do you put together a tactical puzzle for your Clients?
(34:05) Do I need to aggressive market if Zillow is working?
(40:49) Quality of Tenant
(47:47) What would Mike have done different looking back?
(55:43) Mike's book recommendations
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Mike Whaling through his work at 30 Lines advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. Learn more about Mike here: https://30lines.com/mike-whaling/
Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 8, 2021 • 52min
Episode 16 - Pain Points for Property Owners & Property Managers
Episode 16 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(03:55) Communication Issues
(11:54) Fees
(18:39) Vacancies
(36:58) Large Expensive Repairs
(43:50) Accounting Clarity
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Jun 1, 2021 • 1h 1min
Episode 15 - Deep Dive on VC-Backed Property Management Companies
Episode 15 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:13) Residential Property Management - Third Party
(09:14) Why is VC Money Interested in Residential Property Management?
(16:41) What the Pain Point for the Owner is
(20:20) How much Venture Capital Activity is there in my Industry?
(25:17) What is a Master Lease Arrangement?
(30:22) What Buckets are they Fitting in?
(36:32) How do you assess the rent for Property in a Particular Neighborhood?
(43:00) If a tenant calls you at 2am and says "the heater just turned off" and it's 10 degrees, There is no app that will get someone out there with in the hour.
(48:00) Breaking down what Paying Rent Digitally Actually means
(51:50) What it means when you accept a Rent Payment
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Link to Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies
Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

May 28, 2021 • 54min
Episode 14 - Deep Dive on Managing & Leadership
Episode 14 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(03:28) Developing & Growing Leaders
(03:58) Scaling & Growing your Company
(07:04) Adding Value & Reaching Goals
(11:20) Breaking Down adding Value in Relationships
(17:30) How do you sync up Someone's Ambition?
(19:30) Where Individual Approach is Required
(24:01) Accountability and Performance Issues
(39:34) Bad Employees always find New Ways to be Bad
(44:35) You Can't Fire People
(45:01) How do you Drive Culture?
(52:02) Their are no easy answers
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

May 18, 2021 • 52min
Episode 13 - Deep Dive on Hiring The Right People
Episode 13 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:30) When should you hire someone vs using software & automation?
(08:41) Onboarding new clients can be very disruptive
(09:47) Project-based businesses vs ongoing/reactive businesses
(11:20) RL Property Management is hiring for director of maintenance
(15:30) What am I looking for in candidates for this position?
(23:07) Putting myself in the mindset of an employee
(26:39) Russell's preferred interview style
(31:57) How do you set pay range for a position
(36:17) You can always find someone cheaper, but...
(39:56) How to determine employee loading
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

May 11, 2021 • 30min
Episode 12 - Expanding A Small Business Intelligently
Episode 12 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(01:54) Peter bought a flex office/warehouse for his company
(06:57) Uses for & desirability of warehouse space
(12:54) Revenue opportunities for property management companies
(16:10) When is the right time to explore new business opportunities?
(18:40) Domain-specific knowledge vs generalized business knowledge
(21:39) Owned and Operated podcast - hiring & training operators
(23:00) Russell's experience bringing on a high performer
(25:18) Peter is hiring for a high-level position
Owned and Operated Podcast: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

May 4, 2021 • 46min
Episode 11 - Leveraging Social Media for your Business
Episode 11 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:46) Twitter, how we started with it & how we use it today
(09:55) Setting notifications as a way to learn about a subject
(13:43) Adding value to other people's tweets
(15:28) Lead gen using twitter - finding prospects
(19:37) Solving problems for Amazon millionaires
(21:49) How to find a platform to go all-in on
(25:22) How Peter uses Facebook & Facebook groups
(31:01) How to be successful with LinkedIn
(32:57) Overview of the platforms & using them together
(35:01) How to tune Twitter & LinkedIn algorithms to your advantage
(38:44) The value of commenting on other people's posts
(39:37) The world wants more of you - feel the "pull"
(41:03) Why Peter streams Rocket League on Twitch!
Peter's Twitch: https://www.twitch.tv/propertymanagementgamer
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com

Apr 30, 2021 • 56min
Episode 10 - Working On (Not In) Your Business
Episode 10 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(01:26) The importance of hiring
(06:26) Two book recommendations
(08:04) Finding a business framework that works for you
(11:49) Russell's strategy at his new printing company
(12:36) The Ivy Lee method for selecting todo items
(15:45) Selecting operational todo items vs sales todos
(19:36) Gaining leverage to work on your business
(27:04) Procrastination is a signal you shouldn't do it
(29:25) Russell disagrees with Peter (maybe)
(31:18) How to do transformative work by not working
(36:35) Guilt is the mind-killer
(41:05) Powerful weekly planning for business owners
(45:47) How does the environment affect your mindset?
(50:30) How Peter approaches email & communication overload
Book Recommendations:
Traction by Gino Wickman
The E-Myth by Michael Gerber
Peter's Blog Post:
https://pslohmann.medium.com/how-to-work-on-your-business-eec6ad291e03
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Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10
Learn more about Peter & how to connect with him here: peterlohmann.com
RL Property Management manages Columbus area rental properties: rlpmg.com