

Peter Lohmann's Podcast
Peter Lohmann
Helping Property Managers Streamline & Grow Their Businesses
Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management.
Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.
Peter Lohmann shares candid interviews and actionable insights from top operators, entrepreneurs, and industry experts in property management.
Whether you're managing 100 doors or 10,000, this is your playbook for building a smarter, more scalable property management business.
Episodes
Mentioned books

Aug 24, 2022 • 1h 3min
Ben Sencenbaugh - Designing World-Class Property Management Systems
Season 2, Episode 10 of the Owner Occupied podcast with Peter Lohmann & special guest Ben Sencenbaugh. In this episode we discuss:
(00:00) - Intro
(01:56) - Ben’s background & Career
(06:52) - Ben’s experience working at NASA
(10:26) - Can you discuss the software you’ve built to facilitate property management?
(17:31) - How would you advise someone in PM who’s looking for a low-code or no-code solution?
(18:30) - Do you have any kind of metric to tell you the health of your Podio system?
(23:23) - Elevate & Delegate Ad
(25:03) - Where did you come up with the idea to create an Onboarding Manager role?
(29:45) - How do you handle your customer service aspect of the business?
(32:18) - What is the Squad Model you’ve used to build your PM company?
(35:27) - How do you gauge how well you’re doing in the eyes of your customers?
(40:06) - Why is it so difficult to have a high Direct Labor Efficiency Ratio
(43:47) - Appfolio Stack Ad read
(45:24) - How can we improve this industry for its business owners?
(49:09) - How do you facilitate coaching and teaching in your business?
(51:59) - Do you have any plans on expanding geographically?
(53:42) - Is there anything in the industry that has you excited right now?
(54:36) - What marketing advice would you give to a small Property Management company?
(57:12) - How do you think about churn?
(01:01:38) - How can people learn more about you?
Learn more about Ben Sencenbaugh & how to connect with him here:
The Realty Medics
Ben@therealtymedics.com
Ben on The Profitable Property Management Podcast
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
Podio
Buildium
LeadSimple

Aug 17, 2022 • 1h 8min
Greg Crabtree - How To Escape The Business Black Hole of Growth
Season 2, Episode 9 of the Owner Occupied podcast with Peter Lohmann & special guest Greg Crabtree. In this episode we discuss:
(00:00) - Introduction
(01:35) - Greg’s career and Background
(08:40) - What do you think it is about the Simple Numbers approach that has resonated so much with people in Property Management?
(11:43) - What are some common mistakes you see small business owners making that can be easily fixed?
(16:27) - Why are you a proponent of not playing games to save money on taxes?
(21:16) - Second Nature Ad Read
(23:10) - The importance of having an emergency fund
(25:24) - How does ROIC work in practice? (Return on Invested Capital)
(33:52) - The ‘Black Hole’ between $1mm-$5mm in revenue
(42:16) - Appfolio Ad Read
(43:44) - The Labor Efficiency Ratio
(51:17) - Thoughts on the current labor shortage, inflation, the population crisis, & raising prices
(01:02:46) - When does it make sense to bring your finance function in-house?
(01:06:35) - Where’s the best place for people to learn more about you?
Learn more about Greg Crabtree & how to connect with him here:
Greg on LinkedIn
CRICPA.com
Entrepreneurs Organization
Simple Numbers by Greg Crabtree
Simplenumbers.me
The Struggle to Reverse a Shrinking Population
ProfitCoach
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management

Aug 10, 2022 • 1h 11min
Chris Powers - Graduating From The CEO Role
Season 2, Episode 8 of the Owner Occupied podcast with Peter Lohmann & special guest Chris Powers. In this episode we discuss:
(01:51) - Chris’ background and career
(03:13) - What’s involved in 3rd party Property Management for Industrial Real Estate?
(05:07) - Do you handle leasing as well?
(08:04) - Making Blue Collar ‘cool’ again
(12:01) - Fort Capital’s focus on Property Management
(13:05) - Providing value to the tenants and owners via PM
(17:07) - Have you ever had issues with tenants living in your properties?
(18:09) - Are you using any specialized software in your business?
(19:46) - Investing in people vs. investing in processes
(24:37) - Ad Read: Second Nature
(26:31) - Developing the LP onboarding experience
(32:06) - How do you think about being able to sell a primarily GP Real Estate business?
(36:36) - Chris’ transition out of the CEO role & his current day to day responsibilities
(46:08) - Ad Read: Appfolio Stack
(47:47) - What were your initial emotions when you stepped away from being CEO?
(51:19) - Why are you so generous with your time?
(01:02:35) - Chris’ previous life as an investor
(01:06:25) - What marketing advice would you give to the owner of a small PM owner?
(01:10:17) - Wrap up
Learn more about Chris Powers & how to connect with him here:
Fort Capital
The Fort with Chris Powers Podcast
Follow Chris on Twitter
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
Yardi
Buildium
Margaret Heffernan TED Talk - Super Chickens
The 5 dysfunctions of a Team by Patrick Lencioni

Aug 3, 2022 • 1h
Daniel Craig - 3 Metrics Every Property Manager Must Know
Season 2, Episode 7 of the Owner Occupied podcast with Peter Lohmann & special guest Daniel Craig. In this episode we discuss:
(01:42) - Danny’s background and career
(06:33) - Creating the Benchmark studies
(09:58) - The importance of efficiency in Property Management
(13:06) - Direct Labor Efficiency Ratios & Unit Churn
(21:40) - Profit Coach’s Webinars
(26:42) - Second Nature Ad
(28:35) - Updating the NARPM accounting standards
(35:11) - Mindset & Identity in Property Management
(43:50) - Appfolio Ad
(45:24) - Thoughts moving from the vendor space into owning a Property Management company
(51:43) - Low hanging fruit for small businesses looking to grow their marketing
Learn more about Daniel Craig & how to connect with him here:
2022 NARPM Benchmark Study
NARPM
Daniel@pmprofitcoach.com
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
Profit Coach
Buildium
Appfolio
So Good They Can’t ignore You by Cal Newport

Jul 27, 2022 • 46min
Special - Peter on 300 to 3000
Peter on 300 to 3000 Podcast hosted by Matthew Whitaker and Spencer Sutton
Grow Your Influence - Our Interview w/ Peter Lohmann
If there’s one thing we know, it’s that Peter Lohmann is a popular guy. How else could we explain his massive success on platforms like Twitter and LinkedIn, or the fact that he’s built (and it’s still growing) a strong email list of readers eager for his newsletter?
What we admire most about Peter is how he genuinely wants to help other property managers build a great business….just like us!
In this episode, we welcome Peter to Birmingham. If you don’t know Peter, he’s the co-founder and CEO of RL Property Management in Columbus, Ohio.
Join us as we pick his brain to find out what makes him tick and how exactly he’s built an excellent business, a substantial following, and a tremendous reputation in the property management world.
Learn more about Matthew Whitaker and Spencer Sutton & how to connect with them here:
Evernest
Email the Show
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management

Jul 20, 2022 • 1h 52min
Special - Peter on The Profitable Property Management Podcast
Peter on The Profitable Property Management Podcast hosted by Jordan Muela
Engineering & Optimizing Property Management w/ Peter Lohmann
In this episode we discuss:
From engineer to entrepreneur, Peter applies his systems and processes thinking to his property management business.
What Peter loves about starting and growing a business? He says you're constantly at the limit of your capabilities.
"Every time you add a few hundred doors, everything breaks – and you have to rework your processes and redistribute workload among employees." - Peter Lohmann
Learn more about Jordan Muela & how to connect with him here:
Jordan's Podcast
Jordan's Facebook
Jordan's LinkedIn
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management

Jul 15, 2022 • 58min
Special - How I Took 5 Weeks Away From My Business
Season 2, Bonus Episode of the Owner Occupied podcast with Peter Lohmann & special guest Andy VandenBerg. In this episode we discuss:
(00:00) - Intro
(01:45) - Why Andy wanted to interview Peter
(03:39) - Peter’s relationship with his business partner & hiring a COO
(05:11) - How did the idea for this time off come about and what did you need to do in order to pull it off?
(09:19) - Was there any form of contact during these 5 weeks?
(11:49) - What was the number one thing that needed to be in place for this to happen?
(14:41) - How do you think about putting processes in place that require your judgment?
(19:00) - Do you think it’s relevant for someone other than the owner to take a break like this?
(21:13) - Second Nature Ad
(22:52) - What would you change the next time you take a break like this?
(25:49) - Do you feel like your business was able to thrive while you were gone, or just survive?
(28:03) - How did your employees react when you told them you were taking this break?
(29:51) - Accepting that there would be problems going in & having trust in your team
(33:03) - Andy’s experience with 14 mandatory days off
(34:46) - What was the high level itinerary for the 5 weeks off and what did you hope to achieve?
(40:18) - Did your relationship change with your family during that month?
(40:53) - How would you balance solo time vs. family time if you were to bucket out your time off going forward?
(41:56) - Did you come back to work with a new vision for your relationship with your business?
(48:16) - Thoughts on email and slack batch working
(50:41) - How are you thinking about bucketing out your next time off?
(51:43) - What did your OOO say and did you get any funny responses?
(54:22) - Wrap up & final thoughts
Learn more about Andy VandenBerg & how to connect with him here:
Follow Andy on Twitter
AndyVandenber.com
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management

Jul 13, 2022 • 1h 6min
Lisa Wise - Putting People & Place Above Profit
Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss:
(0:00) - Intro
(01:52) - Lisa’s background & career
(03:34) - Launching Birdwatch as property management for homeowners
(08:44) - What’s your pricing model for a homeowner?
(11:47) - Why did you move into a new market with a new product before your traditional management services?
(15:47) - What’s working for you in marketing?
(20:42) - Second Nature Ad
(22:36) - Lisa’s approach to branding
(28:45) - How would you advise smaller-budget PM companies to brand the way you have?
(32:38) - Do you feel out of place in the industry due to your unique approach?
(39:25) - Lisa’s employee-owned management company
(46:05) - The Found Gen Ad
(47:44) - Are there dividends or profit sharing with Roost?
(49:22) - How are each of your 5 companies run?
(54:15) - How does your division of labor look between the CEO and President?
(01:00:16) - What marketing advice do you have for smaller PM companies
Learn more about Lisa Wise & how to connect with her here:
MeetLisaWise.com
BirdWatch
Roost DC
Nest DC
Starling DC
birdSEED
Lisa on LinkedIn
Lisa Wise & Grace Langham at PM Grow Summit 2021
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management

Jul 6, 2022 • 1h 15min
Brandon Laughridge - Managing and Investing In Multifamily
Season 2, Episode 5 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Laughridge. In this episode we discuss:
(00:00) - Intro
(02:15) - Brandon’s background & Career in Property Management
(08:36) - Setting the stage for the non-traditional turn in Brandon’s career
(17:22) - How does your business look today and how involved are you in the day-to-day?
(19:55) - Brandon’s famous Tweet: Purchasing a business with an SBA loan
(24:53) - Ad: Second Nature
(26:47) - Tuck-in acquisitions
(28:54) - “What you pay for Property Management doesn’t matter, it’s what you get that matters.”
(36:54) - How do you think about operating your PM businesses at a loss to serve your own investments?
(40:31) - What are your plans for the 3rd party side of the business?
(42:52) - How do you view your involvement in the day-to-day operations?
(52:49) - Ad: Appfolio
(54:17) - What advice would you give to Property Managers on Syndication?
(01:02:34) - Brandon’s involvement with SMBash
(01:10:37) - What marketing advice would you give to a smaller Property Management owner?
(01:14:150 - How can people keep in touch with you online?
Learn more about Brandon Laughridge & how to connect with him here:
Follow Brandon on Twitter
Brandon’s website
Northterrace.com
Brandon@northterrace.com
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
Tony Layne on TLAO
SMBash 2023 in Austin, TX
Acquisitions Anonymous Podcast

Jun 29, 2022 • 1h 17min
Jeremy Pound - Niche Down to Scale Up
Season 2, Episode 4 of the Owner Occupied podcast with Peter Lohmann & special guest Jeremy Pound. In this episode we discuss:
(00:00) Intro
(01:20) Jeremy’s background and career
(05:26) The importance of narrowing your focus and the Market-Focus Paradox
(10:39) The Woodchip analogy for sales
(18:49) Immersing yourself in the industry and community of your customer
(27:00) How do you view sales in property management relative to other industries?
(31:09) How do you educate customers about the product during the sales process?
(38:35) The Homeless Guy analogy
(44:38) What’s your advice to folks considering hiring salespeople?
(58:44) How can outbound sales be done effectively in Property Management?
(01:14:49) What’s next for Rent Scale and where can people learn more?
Learn more about Jeremy Pound & how to connect with him here:
Facebook & Twitter
RentScale
RentScale on Facebook
LeadSimple
Learn more about Peter Lohmann & how to connect with him here:
Follow Peter on Twitter
Join Peter’s Newsletter
Visit Peter’s Website
RL Property Management
Mentioned in this episode:
Entrepreneur’s Organization
The Waterfall Exercise


