Peter Lohmann's Podcast

Peter on The Profitable Property Management Podcast hosted by Jordan Muela  Engineering & Optimizing Property Management w/ Peter Lohmann In this episode we discuss: From engineer to entrepreneur, Peter applies his systems and processes thinking to his property management business.  What Peter loves about starting and growing a business? He says you're constantly at the limit of your capabilities.  "Every time you add a few hundred doors, everything breaks – and you have to rework your processes and redistribute workload among employees." - Peter Lohmann Learn more about Jordan Muela & how to connect with him here: Jordan's Podcast Jordan's Facebook Jordan's LinkedIn Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Season 2, Bonus Episode of the Owner Occupied podcast with Peter Lohmann & special guest Andy VandenBerg. In this episode we discuss: (00:00) - Intro (01:45) - Why Andy wanted to interview Peter (03:39) - Peter’s relationship with his business partner & hiring a COO (05:11) - How did the idea for this time off come about and what did you need to do in order to pull it off? (09:19) - Was there any form of contact during these 5 weeks? (11:49) - What was the number one thing that needed to be in place for this to happen? (14:41) - How do you think about putting processes in place that require your judgment? (19:00) - Do you think it’s relevant for someone other than the owner to take a break like this? (21:13) - Second Nature Ad (22:52) - What would you change the next time you take a break like this? (25:49) - Do you feel like your business was able to thrive while you were gone, or just survive? (28:03) - How did your employees react when you told them you were taking this break? (29:51) - Accepting that there would be problems going in & having trust in your team (33:03) - Andy’s experience with 14 mandatory days off (34:46) - What was the high level itinerary for the 5 weeks off and what did you hope to achieve? (40:18) - Did your relationship change with your family during that month? (40:53) - How would you balance solo time vs. family time if you were to bucket out your time off going forward? (41:56) - Did you come back to work with a new vision for your relationship with your business? (48:16) - Thoughts on email and slack batch working (50:41) - How are you thinking about bucketing out your next time off? (51:43) - What did your OOO say and did you get any funny responses? (54:22) - Wrap up & final thoughts Learn more about Andy VandenBerg & how to connect with him here: Follow Andy on Twitter AndyVandenber.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss: (0:00) - Intro (01:52) - Lisa’s background & career (03:34) - Launching Birdwatch as property management for homeowners (08:44) - What’s your pricing model for a homeowner? (11:47) - Why did you move into a new market with a new product before your traditional management services? (15:47) - What’s working for you in marketing? (20:42) - Second Nature Ad (22:36) - Lisa’s approach to branding (28:45) - How would you advise smaller-budget PM companies to brand the way you have? (32:38) - Do you feel out of place in the industry due to your unique approach? (39:25) - Lisa’s employee-owned management company (46:05) - The Found Gen Ad (47:44) - Are there dividends or profit sharing with Roost? (49:22) - How are each of your 5 companies run? (54:15) - How does your division of labor look between the CEO and President? (01:00:16) - What marketing advice do you have for smaller PM companies Learn more about Lisa Wise & how to connect with her here: MeetLisaWise.com BirdWatch Roost DC Nest DC Starling DC birdSEED Lisa on LinkedIn Lisa Wise & Grace Langham at PM Grow Summit 2021 Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Season 2, Episode 5 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Laughridge. In this episode we discuss: (00:00) - Intro (02:15) - Brandon’s background & Career in Property Management (08:36) - Setting the stage for the non-traditional turn in Brandon’s career (17:22) - How does your business look today and how involved are you in the day-to-day? (19:55) - Brandon’s famous Tweet: Purchasing a business with an SBA loan (24:53) - Ad: Second Nature  (26:47) - Tuck-in acquisitions (28:54) - “What you pay for Property Management doesn’t matter, it’s what you get that matters.” (36:54) - How do you think about operating your PM businesses at a loss to serve your own investments? (40:31) - What are your plans for the 3rd party side of the business? (42:52) - How do you view your involvement in the day-to-day operations? (52:49) - Ad: Appfolio  (54:17) - What advice would you give to Property Managers on Syndication? (01:02:34) - Brandon’s involvement with SMBash (01:10:37) - What marketing advice would you give to a smaller Property Management owner? (01:14:150 - How can people keep in touch with you online? Learn more about Brandon Laughridge & how to connect with him here: Follow Brandon on Twitter Brandon’s website Northterrace.com Brandon@northterrace.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Tony Layne on TLAO SMBash 2023 in Austin, TX Acquisitions Anonymous Podcast

Season 2, Episode 4 of the Owner Occupied podcast with Peter Lohmann & special guest Jeremy Pound. In this episode we discuss: (00:00) Intro (01:20) Jeremy’s background and career (05:26) The importance of narrowing your focus and the Market-Focus Paradox (10:39) The Woodchip analogy for sales (18:49) Immersing yourself in the industry and community of your customer (27:00) How do you view sales in property management relative to other industries? (31:09) How do you educate customers about the product during the sales process? (38:35) The Homeless Guy analogy (44:38) What’s your advice to folks considering hiring salespeople? (58:44) How can outbound sales be done effectively in Property Management? (01:14:49) What’s next for Rent Scale and where can people learn more? Learn more about Jeremy Pound & how to connect with him here: Facebook & Twitter RentScale  RentScale on Facebook LeadSimple Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Entrepreneur’s Organization The Waterfall Exercise

Season 2, Episode 3 of the Owner Occupied podcast with Peter Lohmann & special guest Matthew Whitaker. In this episode we discuss: (00:00) Intro (01:35) Matthew’s background and career (03:53) Taking a Property Management company to multiple locations (09:26) How important are your systems and processes in enabling management across multiple markets? (13:49) How would you approach process issues coming from one of your offices? (16:53) Matthew’s journey of becoming an effective manager of managers (24:27) How do you keep churn to a minimum? (33:50) How do you balance making property owners of new acquisitions feel comfortable when you first bring them in and sticking to Evernest Processes? (39:37) Thoughts on Resident Benefit Packages (46:40) What would be your suggestions for an owner of a Property Management company to maximize their exit price? (52:20) Why did your org decide that a podcast was a beneficial course of action? (01:00:24) Evernest’s new North Star (01:02:43) What marketing advice would you give to a small business looking to grow? (01:06:48) How can people get in touch with you? Learn more about Matthew Whitaker & how to connect with him here: Evernest Matthew on LinkedIn 300 to 3,000 Podcast Podcast@evernest.co Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: DialPad Geno Wickman

Season 2, Episode 2 of the Owner Occupied podcast with Peter Lohmann & special guest Jordan Muela. In this episode we discuss: (00:00) Intro (01:24) Jordan’s background & career (03:15) What is it about Property Management that drew you into the industry? (06:49) How does one coming from VC get so passionate about SMB? (10:23) Is there a place for VC in Property Management? (15:36) Moving closer to the customer and owning outcomes (24:33) Thoughts on Fees & Customer Surplus (33:46) Jordan’s Benchmarking Study (37:43) LeadSimple (47:10) Being able to adjust your level of involvement in your Property Management business (52:56) What is the level of centralization in your business due to your own involvement? How do you set salaries with owners who have varying levels of involvement? (58:55) When you’re evaluating opportunities, what are you looking for to determine the best use (01:06:03) What’s the best way for a Small Business Owner to grow and market their business? (01:18:03) Final Thought Learn more about Jordan Muela & how to connect with him here: LeadSimple ProfitCoach The Profitable Property Management Podcast Jordan@LeadSimple.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Growth Metrics for Property Management Entrepreneurs Your Leads are Not Your Growth Strategy

Season 2, Episode 1 of the Owner Occupied podcast with Peter Lohmann & special guest Moses Kagan. In this episode we discuss: (00:00) Intro (01:02) - Moses’ background in RE (02:21) - The value of working with large 3rd party clients for property management & how Moses built his portfolio (09:07) - The 3rd party management tax (14:58) - Moses’ unique investing value-add approach (22:04) - Compensating Leasing Agents (32:58) - What would be your advice be to small property managers who want to take more ownership over the buildings they manage? (37:09) - Moses’ sense of duty to family legacy (46:20) - “Wealth is downstream of values” (53:58) - The differences between a 3rd party property management & a Real Estate Private Equity company & Moses’ involvement in each aspect within Adaptive (1:03:36) - How does someone market a smaller Real Estate business in 2022? Learn more about Moses Kagan & how to connect with here: Moses on Twitter Moses’ Mailing List Adaptive Realty Learn more about Peter Lohmann & how to connect with him here:  Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: ShowMojo Principles of Real Estate Syndication by Sam Freshman Investing in Real Estate Private Equity by Sean Cook Multi-family Millions by Dave Lindahl Permission Marketing by Set Godin

Episode 20 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (01:09) How long did it take you to set up your processes & what was the worst thing that happened when you did not already have a process in place when trying to deal with an issue?  Who is tougher the landlord or the tenants? (07:25) How has the idea of adding value to every interaction changed your business? (11:39) Where if at all do you see tech improving the status quo?  (15:30) Are any of the VC-Backed competitors getting any traction in Columbus and bonus question; What's your favorite Jeni's Ice Cream flavor? Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies (20:49) Conclusion  --- Learn more about Peter & how to connect with him here: peterlohmann.com Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies RL Property Management manages Columbus area rental properties: rlpmg.com

Episode 19 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (02:38) What processes agreements client betting etc. have allowed him to increase the stickiness of revenue per door of his customer base. (06:47) How does a property management business increase the multiples on its earnings?  (12:12) Can you describe your greatest challenges facing on working with tenants and what you have done to mitigate the likelihood of frequency of these occurrences. (16:25) How do you think about tenant services & how do you prioritize tenant requests? (19:59) Do you ever feel that your incentives are misaligned with clients? (25:42) Conclusion --- Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com