Peter Lohmann's Podcast

Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss: (0:00) - Intro (01:52) - Lisa’s background & career (03:34) - Launching Birdwatch as property management for homeowners (08:44) - What’s your pricing model for a homeowner? (11:47) - Why did you move into a new market with a new product before your traditional management services? (15:47) - What’s working for you in marketing? (20:42) - Second Nature Ad (22:36) - Lisa’s approach to branding (28:45) - How would you advise smaller-budget PM companies to brand the way you have? (32:38) - Do you feel out of place in the industry due to your unique approach? (39:25) - Lisa’s employee-owned management company (46:05) - The Found Gen Ad (47:44) - Are there dividends or profit sharing with Roost? (49:22) - How are each of your 5 companies run? (54:15) - How does your division of labor look between the CEO and President? (01:00:16) - What marketing advice do you have for smaller PM companies Learn more about Lisa Wise & how to connect with her here: MeetLisaWise.com BirdWatch Roost DC Nest DC Starling DC birdSEED Lisa on LinkedIn Lisa Wise & Grace Langham at PM Grow Summit 2021 Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Season 2, Episode 5 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Laughridge. In this episode we discuss: (00:00) - Intro (02:15) - Brandon’s background & Career in Property Management (08:36) - Setting the stage for the non-traditional turn in Brandon’s career (17:22) - How does your business look today and how involved are you in the day-to-day? (19:55) - Brandon’s famous Tweet: Purchasing a business with an SBA loan (24:53) - Ad: Second Nature  (26:47) - Tuck-in acquisitions (28:54) - “What you pay for Property Management doesn’t matter, it’s what you get that matters.” (36:54) - How do you think about operating your PM businesses at a loss to serve your own investments? (40:31) - What are your plans for the 3rd party side of the business? (42:52) - How do you view your involvement in the day-to-day operations? (52:49) - Ad: Appfolio  (54:17) - What advice would you give to Property Managers on Syndication? (01:02:34) - Brandon’s involvement with SMBash (01:10:37) - What marketing advice would you give to a smaller Property Management owner? (01:14:150 - How can people keep in touch with you online? Learn more about Brandon Laughridge & how to connect with him here: Follow Brandon on Twitter Brandon’s website Northterrace.com Brandon@northterrace.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Tony Layne on TLAO SMBash 2023 in Austin, TX Acquisitions Anonymous Podcast

Season 2, Episode 4 of the Owner Occupied podcast with Peter Lohmann & special guest Jeremy Pound. In this episode we discuss: (00:00) Intro (01:20) Jeremy’s background and career (05:26) The importance of narrowing your focus and the Market-Focus Paradox (10:39) The Woodchip analogy for sales (18:49) Immersing yourself in the industry and community of your customer (27:00) How do you view sales in property management relative to other industries? (31:09) How do you educate customers about the product during the sales process? (38:35) The Homeless Guy analogy (44:38) What’s your advice to folks considering hiring salespeople? (58:44) How can outbound sales be done effectively in Property Management? (01:14:49) What’s next for Rent Scale and where can people learn more? Learn more about Jeremy Pound & how to connect with him here: Facebook & Twitter RentScale  RentScale on Facebook LeadSimple Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Entrepreneur’s Organization The Waterfall Exercise

Season 2, Episode 3 of the Owner Occupied podcast with Peter Lohmann & special guest Matthew Whitaker. In this episode we discuss: (00:00) Intro (01:35) Matthew’s background and career (03:53) Taking a Property Management company to multiple locations (09:26) How important are your systems and processes in enabling management across multiple markets? (13:49) How would you approach process issues coming from one of your offices? (16:53) Matthew’s journey of becoming an effective manager of managers (24:27) How do you keep churn to a minimum? (33:50) How do you balance making property owners of new acquisitions feel comfortable when you first bring them in and sticking to Evernest Processes? (39:37) Thoughts on Resident Benefit Packages (46:40) What would be your suggestions for an owner of a Property Management company to maximize their exit price? (52:20) Why did your org decide that a podcast was a beneficial course of action? (01:00:24) Evernest’s new North Star (01:02:43) What marketing advice would you give to a small business looking to grow? (01:06:48) How can people get in touch with you? Learn more about Matthew Whitaker & how to connect with him here: Evernest Matthew on LinkedIn 300 to 3,000 Podcast Podcast@evernest.co Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: DialPad Geno Wickman

Season 2, Episode 2 of the Owner Occupied podcast with Peter Lohmann & special guest Jordan Muela. In this episode we discuss: (00:00) Intro (01:24) Jordan’s background & career (03:15) What is it about Property Management that drew you into the industry? (06:49) How does one coming from VC get so passionate about SMB? (10:23) Is there a place for VC in Property Management? (15:36) Moving closer to the customer and owning outcomes (24:33) Thoughts on Fees & Customer Surplus (33:46) Jordan’s Benchmarking Study (37:43) LeadSimple (47:10) Being able to adjust your level of involvement in your Property Management business (52:56) What is the level of centralization in your business due to your own involvement? How do you set salaries with owners who have varying levels of involvement? (58:55) When you’re evaluating opportunities, what are you looking for to determine the best use (01:06:03) What’s the best way for a Small Business Owner to grow and market their business? (01:18:03) Final Thought Learn more about Jordan Muela & how to connect with him here: LeadSimple ProfitCoach The Profitable Property Management Podcast Jordan@LeadSimple.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Growth Metrics for Property Management Entrepreneurs Your Leads are Not Your Growth Strategy

Season 2, Episode 1 of the Owner Occupied podcast with Peter Lohmann & special guest Moses Kagan. In this episode we discuss: (00:00) Intro (01:02) - Moses’ background in RE (02:21) - The value of working with large 3rd party clients for property management & how Moses built his portfolio (09:07) - The 3rd party management tax (14:58) - Moses’ unique investing value-add approach (22:04) - Compensating Leasing Agents (32:58) - What would be your advice be to small property managers who want to take more ownership over the buildings they manage? (37:09) - Moses’ sense of duty to family legacy (46:20) - “Wealth is downstream of values” (53:58) - The differences between a 3rd party property management & a Real Estate Private Equity company & Moses’ involvement in each aspect within Adaptive (1:03:36) - How does someone market a smaller Real Estate business in 2022? Learn more about Moses Kagan & how to connect with here: Moses on Twitter Moses’ Mailing List Adaptive Realty Learn more about Peter Lohmann & how to connect with him here:  Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: ShowMojo Principles of Real Estate Syndication by Sam Freshman Investing in Real Estate Private Equity by Sean Cook Multi-family Millions by Dave Lindahl Permission Marketing by Set Godin

Episode 20 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (01:09) How long did it take you to set up your processes & what was the worst thing that happened when you did not already have a process in place when trying to deal with an issue?  Who is tougher the landlord or the tenants? (07:25) How has the idea of adding value to every interaction changed your business? (11:39) Where if at all do you see tech improving the status quo?  (15:30) Are any of the VC-Backed competitors getting any traction in Columbus and bonus question; What's your favorite Jeni's Ice Cream flavor? Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies (20:49) Conclusion  --- Learn more about Peter & how to connect with him here: peterlohmann.com Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies RL Property Management manages Columbus area rental properties: rlpmg.com

Episode 19 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (02:38) What processes agreements client betting etc. have allowed him to increase the stickiness of revenue per door of his customer base. (06:47) How does a property management business increase the multiples on its earnings?  (12:12) Can you describe your greatest challenges facing on working with tenants and what you have done to mitigate the likelihood of frequency of these occurrences. (16:25) How do you think about tenant services & how do you prioritize tenant requests? (19:59) Do you ever feel that your incentives are misaligned with clients? (25:42) Conclusion --- Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com

Episode 18 of the Owner Occupied podcast with Peter Lohmann.  In this episode we discuss: (00:00) Intro (02:03) Kevin's Background  (06:38) Zillow & Airbnb  (12:02) Things Zillow & Airbnb Can Enforce  (20:22) Referral Fees, Buyers Broker & Commission (32:23) A Well Functioning Market Place (41:00) Real Estate Not Being a Inflation Hedge (50:33) What is Inflation? (56:35) Twitter Question for Kevin  --- Kevin Clark is an adjunct professor at NYU with a lot of Real Estate background. You can connect with him on Twitter: https://twitter.com/Cribdilla Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com

Episode 17 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery.  In this episode we discuss: (00:00) Intro (02:30) Digital Overview (05:30) Mike's Background (09:19) Size of 30 Lines (13:30) How do you approach Marketing a Property?  (16:34) Painting a Picture  (18:51) Power of Branding  (27:40) How do you put together a tactical puzzle for your Clients? (34:05) Do I need to aggressive market if Zillow is working? (40:49) Quality of Tenant  (47:47) What would Mike have done different looking back? (55:43) Mike's book recommendations  --- Mike Whaling through his work at 30 Lines advises businesses and organizations on all aspects of online brand development, digital marketing and communicating through social media. Learn more about Mike here: https://30lines.com/mike-whaling/ Russell Lowery is a political puzzle solver. He runs a California based public affairs company highviewstrat.com. You can also connect with him on Twitter: twitter.com/russelllowery10 Learn more about Peter & how to connect with him here: peterlohmann.com RL Property Management manages Columbus area rental properties: rlpmg.com