Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss:
(0:00) - Intro
(01:52) - Lisa’s background & career
(03:34) - Launching Birdwatch as property management for homeowners
(08:44) - What’s your pricing model for a homeowner?
(11:47) - Why did you move into a new market with a new product before your traditional management services?
(15:47) - What’s working for you in marketing?
(20:42) - Second Nature Ad
(22:36) - Lisa’s approach to branding
(28:45) - How would you advise smaller-budget PM companies to brand the way you have?
(32:38) - Do you feel out of place in the industry due to your unique approach?
(39:25) - Lisa’s employee-owned management company
(46:05) - The Found Gen Ad
(47:44) - Are there dividends or profit sharing with Roost?
(49:22) - How are each of your 5 companies run?
(54:15) - How does your division of labor look between the CEO and President?
(01:00:16) - What marketing advice do you have for smaller PM companies
Learn more about Lisa Wise & how to connect with her here:
Lisa Wise & Grace Langham at PM Grow Summit 2021
Learn more about Peter Lohmann & how to connect with him here:
Remember Everything You Learn from Podcasts
