The FMCG Guys

Albert Heijn, part of Ahold Delhaize is the clear dominant in the Dutch Grocery Market. We bring you their VP Retail Media, Rolf Oosterhoff to understand how they are executing Retail Media to drive an above average conversion rate for FMCG Brands. Tune in to learn about: The Dutch Grocery Retail Market Albert Heijn's value proposition to stay ahead of competition Top and bottom funnel value for brands Combining Retail Media with traditional channels

Paul Accornero is the Chief Commercial Officer at the De'Longhi Group, a Global Leader in Small Appliances. He joins us to speak about how he's led the organization through turbulent times in a growing category and: Today's commercial scenario in Appliances: Wholesale, DTC and eCommerce The evolution of his leadership style and working from home or the office Sustainability's stategic importance The ups and downs of the category in the last 4 years

Iradj Boroumand is the Head of eCommerce Europe at SC Johnson, a family company and one of the global leaders in home care. With a wealth of experience in digital, Iradj spoke to us about: The current eCommerce scenario for FMCG in Europe Media Mix Measurement & Path to Conversion Measuring every touchpoint with consumers Retail Media Management for Consumer Goods Companies Follow the FMCG Guys on LinkedIn Iradj's prior appearence on the show: Apple Podcasts Spotify

We are back with another episode of #theSocialCorner hosted by our marketing expert Rafael Schwarz. Social #influence plays a massive role in consumers discovery of food and beverage products, while physical #grocery stores still dominate actual purchases. Here are Rafael's conclusions from a recent study with more than 3,000 grocery shoppers. more #socialmediamarketing insights and updates next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Paul Martin, Global Head of Retail at KPMG joins us this week to go over the "Retail's Delicate Balance", the firm's latest industry report. Tune in to learn about: Paul's passion for a "tangible" industry like FMCG and Retail Key take away's from the Consumer Goods Forum in Kyoto and the talk of the town in the industry Company collaboration from farm to fork The 3Ps of Retail: Profit, People and Planet Finding balance through Purpose

We are back with another episode of #theSocialCorner hosted by Rafael Schwarz, looking at the key social media marketing trends for the second half of 2023. Rafael is looking at the dominance of TikTok, the growth of #influencermarketing, the impact of #AR and #VR on online shopping and the evolution of #socialcommerce. More social media marketing news and insights next Thursday, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).

Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more: Connecting Retail Media with Tesco's In-store experience #forgetthefunnel to create a true 360 brand experience Closing the loop and assessing returns on investment dunnhumby: putting a loyalty plus Retail Media proposition together

We are back with another episode of #theSocialCorner hosted by our social media marketing expert Rafael Schwarz. More and more brands are turning to granny influencers to engage with affluent older generations. More insights into this new #influencermarketing trend in our latest video powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)

Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about: Building capabilities across Amazon, brick + click, DTC and Retail Media Democratization of eCom across other functions The evolution of the Digital Leader: from specialist to generalist Steering an eCommerce agenda from HQ Watch on YouTube: https://www.youtube.com/watch?v=w8DmlSadcx8&pp=ygUWYm9yaXMgcnV0dGVuIGZtY2cgZ3V5cw%3D%3D

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