85. Henkel Week II: Boris Rütten, Global Head of eCommerce on eCom Capability and Talent

Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about:

• Building capabilities across Amazon, brick + click, DTC and Retail Media
• Democratization of eCom across other functions
• The evolution of the Digital Leader: from specialist to generalist
• Steering an eCommerce agenda from HQ

Watch on YouTube: https://www.youtube.com/watch?v=w8DmlSadcx8&pp=ygUWYm9yaXMgcnV0dGVuIGZtY2cgZ3V5cw%3D%3D