The FMCG Guys cover image

The FMCG Guys

86. Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby: Connecting Store & Media

Jul 12, 2023
36:04

Nick Ashley, Managing Director Tesco Media and Insight Platform at dunnhumby joins us to share his Retail Media wisdom. With him, we'll explore how the UK largest grocer views Media and much more:

  • Connecting Retail Media with Tesco's In-store experience
  • #forgetthefunnel to create a true 360 brand experience
  • Closing the loop and assessing returns on investment
  • dunnhumby: putting a loyalty plus Retail Media proposition together

 

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner