The FMCG Guys

The FMCG Guys are joined by Jonathan Hewlett, an executive with leadership experience at of Procter & Gamble, Diesel and Marc Jacobs and current CEO at w'air, a versatile, portable, handheld device that uses just cold tap water and a little detergent to spot clean, deep clean or simply refresh sneakers and sofas to clothing and carpets. Get an Exlusive 50% discount on w'air with the code FMCGGUYS Follow The FMCG Guys on Linkedin In this Episode, you'll learn about: - Jonathan's career background across FMCG, Beauty, Retail and Fashion - Pivoting into entrepreneurship - Using discarded corporate innovations as a new business - The w'air story

Follow The FMCG Guys on Linkedin Watch on Youtube Dunnhumby Executives Siro Descrovi (Strategy & Insight Consultant) and Feroud Seeparsand (Senior Consumer Psychologist) join Efrain and Daniel to go over their latest Global Inflation and Consumer Pulse Reports. Topics Covered - Meaning of Inflation - Current macro-economic environmnet - Consumers' reaction - Strategies adopted by Retailers - How can FMCG brands adapt - A look into the future Links for both reports: - Global Inflation report https://resources.dunnhumby.com/global-inflation-report/ -Consumer Pulse report https://resources.dunnhumby.com/consumer-pulse-oct-2022/ 

Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the performance running category. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Matthew's unique career story: from lawyer to General Manager - A North American Leading in Europe - The Brooks Story: how a 100+ year old company has recently become a category leader - The Brooks Go-to-Market strategy - Specialists' as brand ambassadors and putting the Runner at the Centre

Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Singha. Follow The FMCG Guys on Linkedin. In this Episode, you'll learn about: - Moving across continents, functions and industries - Why going international early is important - Learning the local culture when leading - Why rapport may be more important than hard facts  - Doing business and leading in Asia - Adaptability in complex financial and cultural situations

Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie Landau, an eCommerce veteran in the region, to see what opportunities European Brands can have during this shopping occasion. Some key topics covered: - Singles Day Vs. Western Shopping Occasions (such as Black Friday - The South East Asian Market, and differences within - Key Success Factors for European Brands - Planning Singles Day ahead of time - Content Creation and Data Framework You can also read an outline of iQuest Asia's approach to Singles Day here. Follow us on Linkedin!

In the second part of our discussion with Ahold Delhaize’s Director Oliver Baggaley, you’ll learn about the business model of direct-to-consumer; customer value proposition and balancing it with profitability. Main points: Q-Commerce: Ahold-Delhaize’s partnerships with the likes of Just Eat and Deliveroo Borrowing best practices across global markets FMCG: Direct to consumer or eRetailer? Profitability Drivers in eCommerce Making it easy for the consumer If you missed it, you can listen to Part One HERE.

Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point of view, today it can also be a game changer in sustainability and new routes-to-market like eCommerce. Our guest, Jeannine Ferguson, heads up Marketing for Northern Europe at DS Smith, one of the world's main packaging companies. She joined the company after a long career in FMCG, in companies like Coca-Cola and J&J. In this conversation, you'll learn: - Jeannine's career path in FMCG prior to moving into packaging - Her purpose as a Marketing Director in Packaging - The importance of Packaging from a brand building perspective - Linking Packaging with Sustainability and the impact on shopper's buying decision - The latest trends in Consumer Goods' Products packaging

Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail. In this first episode, we explore how Brands and Retailers can better partner to create joint value. Here are the main points of this first episode: - The current state of FMCG brands working with Retailers - Embracing Technology - The Impact of Supply Chain Challenges - How does Retail look at FMCG - Commercial Objectives of the two players - The role of Data and Insights 

Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCommerce at the one of the world’s largest logistics companies, DHL, to better understand how the best companies in FMCG and Retail are preparing for the an upcoming peak season with many topics on the table: inflation, post-covid, excess inventories… and more. Here are some of the discussion points in this conversation: How best in class companies are preparing for covid Must-do’s ahead of peak season Learnings from the past The role of current disruptions Excess inventories Covid seasonality effect

Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she then started an international career, mainly with adidas, where she climbed the ladder across different functions and countries. She credits her background in competitive sports as the cornerstone for her relentlessness.  Tune in to learn about: - Stephanie's career journey - Her background in competitive sports - Moving internationally, and doing so with a family - Evolving as a Leader