The FMCG Guys
Dwyer Partners
The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
Episodes
Mentioned books
May 31, 2023 • 47min
78. Ollie Shayer (Boots) and Sam Knights (SMG): The Golden Ticket of Retail Media
Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG. Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer
May 27, 2023 • 2min
The Social Corner Ep.23: Marketing in Times of Crisis - Implications for Distribution Strategies
Do you know how to adjust your #marketing strategies in times of crisis? We are back with another episode of #TheSocialCorner, hosted by our #marketingstrategy expert Rafael Schwarz. in this episode, Rafael is evaluating options that brands have for adjusting their #distribution strategy in times of high inflation. Next week he will look at the importance of #people and human partnerships to successfully navigate any crisis. More #socialmediamarketing news and insights every Thursday - powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
May 24, 2023 • 49min
77. Paola Pocci, President & Member of the Executive Team at Imperial Brands: Vision, Strategy and Execution
Paola Pocci, President Africa, AsiaMEA, Australia and CEE and Member of Imperial Brands' Executive Team, joins Daniel and new co-host Christine Nikolaou to share her global experience across markets, functions and categories. Tune in or watch on Youtube to learn about: Paola's Career background Transitioning to Imperial Brands after 22 years at P&G Advocacy Marketing & the changes happening in tobacco Challenges for women to reach the C-Level and promoting diversity in her organization Leading and making change through Strategy & Execution
May 20, 2023 • 2min
The Social Corner Ep.22: Marketing in Times of Crisis - Implications for Pricing Strategy
We are back with another episode of #TheSocialCorner, hosted by our #marketing expert Rafael Schwarz. In this episode, Rafael is evaluating options that brands have for adjusting their #pricing in times of high inflation. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
May 17, 2023 • 39min
76. Shoptalk Europe Recap with Stijn Demeersseman (Amazon) and Jennifer Silverberg (SmartCommerce)
The FMCG Guys Efrain & Daniel are joined live by Jennifer Silverberg (CEO at SmartCommerce) and Stijn Demeersseman (GM/Category Lead at Amazon) to go over the top topics and themes exposed at Shoptalk Europe 2023.
May 13, 2023 • 2min
The Social Corner Ep.21: OMR Summary
We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting live from the OMR online marketing festival in Hamburg, Germany. These last days, Hamburg has welcomed nearly 70.000 international experts from across the digital and marketing space for the #OMR2023 Festival. In keynotes by key industry leaders and international stars on multiple stages, Masterclasses and Side Events, experts discussed trends and challenges for #digitalmarketing. In this episode Rafael is summarizing the key messages from the last days, including the state of #socialmedia and #influencermarketing, #socialcommerce, #metaverse, #community engagement and #AI. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
May 10, 2023 • 42min
75. Patrick Inen from Signify: Lighting up eCommerce
Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about: The evolution of eCommerce since he started in 2014 Smart Lighting in Digital and eCommerce Building a unique proposition on Direct to Consumer Linking commercial and tech
May 6, 2023 • 2min
The Social Corner Ep.20: Marketing in Times of Crisis - Implications for Product Strategy
We are back with another episode of #TheSocialCorner hosted by our #marketing expert Rafael Schwarz. Last week Rafael shared his insights and learnings how to adjust #advertising and promotion in times of crisis - this week he is talking about the impications for product #innovation and portfolio management. Come back next Thursday for more insights and best practices for #FMCG brand management in times of crisis. Powered by The FMCG Guys and TERRITORY Influence
May 3, 2023 • 43min
74. Alex Smith from YF on Building the FMCG Brands of the Future
Alex Smith, Commercial Director at YF (formerly Young Foodies), is our guest this week. YF helps young FMCG brands scale through an array of solutions spanning across Sales, Investment or Recruitment. Tune into this conversation to learn about: YF's mission and business model How they partner with brands and retailers Developing an FMCG innovation pipeline Upcoming areas of growth in FMCG
Apr 29, 2023 • 3min
The Social Corner Ep.19: Marketing in Times of Crisis - Implications for Advertising
We are back with another episode of #TheSocialCorner hosted by our #digitalmarketing expert Rafael Schwarz. Consumer preferences and behaviors are impacted significantly by high inflation and economic uncertainty - but how can #marketing leaders react? is it time to invest now? time to downsize the portfolio? time to innovate? In our new #podcast series Rafael will share learnings and implications how brands might adjust traditional marketing Ps in times of crisis. dial in every Thursday for more insights and best practices for #FMCG brands. Powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group)
