The Social Corner Ep.27: Observations from Cannes Lions 2023 - Part 2

We are back with another episode of #TheSocialCorner with our host Rafael Schwarz reporting from the Cannes Lions International Festival of Creativity. If 2015 was #adtech’s high summer, this week has been the #creators’ turn to plant their flags in the French riviera. #Creators and #influencers have taken over the Croisette, and CMOs' schedules, at Cannes Lions this week. Social platforms and #influencer agencies have prominent beach spots and rented villas at the festival, hosting fringe programming, press meetings and exclusive parties. Have a look at attached video summary for more news and insights from #canneslions2023, powered by The FMCG Guys and TERRITORY Influence (Bertelsmann Group).