The Home Service Expert Podcast

Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist
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Aug 9, 2018 • 1h 6min

Writing Copy That Makes Customers Ready To Buy

Ben is a renowned Internet marketer and one of the top email marketing specialists in the world today. He has over 15 years of experience doing direct response copywriting for his clients, helping them earn multimillion dollar sales in hypercompetitive markets. In this episode, we talked about email marketing, sales, lead generation...
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Aug 1, 2018 • 1h 16min

Growing Your Bottom Line Through Better Execution

Thor, founder of Peak Performance Group and a seasoned entrepreneur, shares valuable insights into business growth. He emphasizes the importance of accountability and nurturing client relationships for sustained success. The discussion dives into the role of technology in transforming leadership and highlights effective recruitment strategies to attract top talent. Thor also explores the balance between work and personal life, offering advice on enhancing business execution through personalized strategies. Tune in to discover how to elevate your bottom line!
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Jul 26, 2018 • 55min

Making Networking Your Most Powerful Business Tool

Zach, a masterful networker and author of "Don’t Sleep on Planes," shares his insights on conquering the fear of networking. He discusses how genuine connections are essential for success, especially in the home service industry. Zach illustrates the power of networking in unexpected places like flights, and emphasizes the importance of empathy in customer interactions. Offering practical tips, he highlights the role of community engagement and effective communication in fostering strong relationships for both personal and professional growth.
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Jul 18, 2018 • 42min

Delivering Top-Notch Customer Service No Matter What

Parker, the CEO of Answer 1, leads a successful virtual receptionist service renowned for its impressive 0.01% complaint rate. In their conversation, he dives into vital customer service strategies, emphasizing the need for empathetic communication and the importance of a supportive company culture. Parker also critiques IVR systems, promoting immediate call responses. The discussion touches on the significance of effective call management, client expectations, and adopting flexible dispatching strategies to enhance customer satisfaction in the home services arena.
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Jul 11, 2018 • 53min

Setting Yourself Apart From The Rest In Your Market

Simone is the owner of Demo Diva Demolition, a trail-blazing business in a male-dominated industry. She made her mission of helping her neighbors a full-fledged business success after she lost her home and her job in the aftermath of Hurricane Katrina. In this episode, we talked about management, marketing, business leadership...
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Jul 4, 2018 • 1h 2min

Building A Multi-Million Dollar Business From The Ground Up

Jason is the Founder, President, and CEO of Phillips' Painting, Roofing and Gutters, a multi-million dollar business. He was featured in CNBC’s Blue Collar Millionaires in 2017, which cast light on how he built his business 19 years ago with with a bucket of paint, $2 to his name, and unparalleled determination. In this episode, we talked about customer service, hiring, management...
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Jun 27, 2018 • 55min

Earning Your Customers' Attention With Consistent Branding

Michael is the Founder and CEO of Michael Baldwin Inc, a branding and coaching firm that aims to help individuals and companies to communicate their mission and passion through their brand. He is an accomplished speaker and leader in the communications industry, and has won several professional awards for his work in corporate branding, including the David Ogilvy Award of Leaders, the Cannes Gold Lion, and Ad Age’s “‘Best of the Year”’ TV Campaign award for copywriting. In this episode, we talked about branding, marketing, leadership...
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16 snips
Jun 19, 2018 • 1h

Combining Digital with Direct Mail For 10x Marketing Results

Jason Trofe, Chief Marketing Officer of RSVP Publications, specializes in blending direct mail with digital marketing for home service businesses. He discusses innovative marketing strategies that target affluent homeowners through luxury materials and effective lead tracking. Jason emphasizes the power of targeted marketing, video content, and upselling techniques, particularly for high-income demographics. Insights on adapting to technology without losing effective traditional methods highlight the evolving landscape of customer engagement in today’s market.
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Jun 15, 2018 • 57min

Creating Maximum Efficiency by Going Lean

Ryan, the Director of Consortia at The Association of Manufacturing Excellence, specializes in educating businesses about lean methodologies. He discusses the power of lean thinking for boosting efficiency and eliminating waste. Insights include mastering lean principles from Toyota, uncovering root problems with techniques like the five whys, and implementing strategies such as Kanban and daily 5S practices. Ryan emphasizes the benefits of paperless operations and streamlined communication, while also advocating for the continuous improvement mindset to elevate workplace culture.
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Jun 6, 2018 • 1h 16min

Leading With Care And Code To Achieve Business Success

Howard is the Executive Vice President and Director of Training and Operations of Ziglar, Inc,  coaching businesses from 52 different industries from 9 different countries. He’s also the author of The Power of Community, and many other books that help small business owners build phenomenal companies. In this episode, we talked about leadership, hiring, sales...

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