The Home Service Expert Podcast Taking Your Marketing To The Next Level
Oct 10, 2018
Josh Elizetxe, an internet advertising veteran and angel investor, shares his wealth of knowledge on taking marketing to new heights. He dives into the power of influencer marketing, showcasing how even smaller influencers can significantly boost visibility. The conversation also touches on innovative recruitment strategies that prioritize top talent and company culture. Additionally, Josh emphasizes the importance of mastering sales funnels and adapting to consumer behavior for home service marketing success.
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MVP Experience
- Josh Elizetxe appeared on the show MVP, similar to Shark Tank, but focused on celebrity partnerships.
- He secured the largest deal in the show's history for his teeth whitening company, partnering with athletes like Rob Gronkowski.
Influencer Marketing
- Leverage influencer marketing by partnering with relevant social media figures, even micro-celebrities.
- Inject your brand into their conversations, offering services or sponsorships in exchange for exposure.
Beetlejuice Partnership
- A teeth whitening company partnered with Beetlejuice, known for his missing teeth, for a social media post.
- The post garnered significant engagement and drove substantial returns, demonstrating the power of unexpected partnerships.