The Home Service Expert Podcast Connecting Marketing, Design and Technology To Better Serve Your Customers
Sep 20, 2018
In this engaging conversation, Peter Sena, CEO and Chief Creative Officer at Digital Surgeons, shares his expertise in leveraging design, technology, and marketing to enhance customer service. He emphasizes the importance of CRM systems for optimizing customer engagement and retention. The discussion covers navigating digital transformation for service businesses, and the critical role of customer insights in shaping effective marketing strategies. Peter also introduces the 'Thousand True Fans' concept, highlighting how strong customer relationships can drive financial success.
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Starting Point for Digitalization
- Define your business and its offerings before focusing on websites or branding.
- Understand your target audience and their decision-making process.
Target Audience Analysis
- Determine your service area and analyze website traffic origins.
- Ensure your website visitors are within your serviceable region.
Understanding the 80/20 Rule
- Identify your ideal customer (avatar) by analyzing repeat customers and referrals.
- Understand their needs and pain points by analyzing competitor reviews.