Peter Sena

In this engaging conversation, Peter Sena, CEO and Chief Creative Officer at Digital Surgeons, shares his expertise in leveraging design, technology, and marketing to enhance customer service. He emphasizes the importance of CRM systems for optimizing customer engagement and retention. The discussion covers navigating digital transformation for service businesses, and the critical role of customer insights in shaping effective marketing strategies. Peter also introduces the 'Thousand True Fans' concept, highlighting how strong customer relationships can drive financial success.