The Innovative Agency 321. AI, Your Agency & Keeping the Human Connection, with Pete Sena
Oct 29, 2025
Pete Sena, a creative entrepreneur and founder of Digital Surgeons, discusses the transformative role of AI in marketing. He introduces the VIBE Marketing framework, emphasizing the importance of emotional connections and speed in branding. Pete argues that agencies must adapt to avoid obsolescence, shifting from traditional demographics to shared emotional experiences. He tackles ethical considerations in AI and shares practical strategies for agencies to enhance client relationships and reduce burnout while preserving human creativity.
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Vibe Marketing Framework
- Vibe Marketing uses AI to reach emotional resonance faster by combining velocity, identity, boundaryless thinking, and emotion.
- Pete argues speed plus direction and tech-enabled shortcuts let brands act at the speed of culture.
Prioritize Outcome Velocity
- Move fast but focus on outcome velocity: speed toward the right result, not just speed for its own sake.
- Use market listening and AI to ensure fast actions align with meaningful objectives.
Consumers Think In Connected Experiences
- Consumers perceive brands through connected experiences, not isolated channels, so agencies must be boundaryless.
- AI increases access to emotional targeting, making emotional resonance a central differentiator.
