Navigating Digital Transformation for Service Businesses

This chapter focuses on the essential first steps that B2C service companies, such as plumbing and HVAC, should take to embrace digitalization. It discusses the importance of understanding brand identity, target customers, and service areas, paving the way for a comprehensive digital marketing strategy. Additionally, the chapter highlights the role of customer relationship management systems, like HubSpot, in enhancing customer engagement and driving business growth.