The Emily Osmond Show

Meet Melbourne-based Carla Di Fiore, the owner of the online statement earring boutique, Divine Treasure. Carla started her business less than a year ago, after recognising her own challenge of sourcing earrings when dressing up for events. At the start of this year, Carla joined The Modern Marketing Collective, and has since been putting our strategies into practice, with her latest monthly results seeing a 256% month on month increase in sales, with sales from Instagram alone going up by 776%. In this conversation, Carla shares the strategies she’s used to achieve this growth. You’ll hear how Carla doesn’t take no for an answer, how long it took for her to feel momentum in her business, how she is successfully engaging her audience in her marketing and her product development and what she wished she’d known when she first started out. Press play and be sure to follow Carla on Instagram at @divinetreasure_. Join the free online Instagram class at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.

Today’s topic isn’t exactly the most popular thing to talk about, because none of us want to fail. And it’s something that we can try to avoid at all costs. So what’s the alternative? And what have I learnt from many failures over the years? Tune in to find out. Take the Instagram Personality Quiz at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.

At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing? Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media yet because they haven’t launched their business. The truth is, you can’t afford to not start your social media before you launch your business. The issue is that some small business owners equate the moment their website is finished and goes live into the world as the moment their business launches, and they expect an influx of enquiries and orders.  But the trap they fall into is not building an audience that cares about what they have to offer first. Tune in to learn four ways to use your social media in the lead up to your business launch. Register for my free online Instagram Strategy Class: emilyosmond.com/free Connect with me on Instagram: @emilyosmond Visit my website: emilyosmond.com

You might be wondering: is there any point marketing right now? And you could be telling yourself: “no one is going to be buying”. Or even - “I feel bad marketing when I know people are struggling”. I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop. Yet if I looked at my own behaviour, I, albeit more cautiously, was still spending money on services and products for my business and life. And it soon became clear that other people were doing the same. Offer your amazing products and services and let them decide… you might just be surprised! ---- I’m offering free online Instagram Strategy Classes - and I’m loving hearing the clarity you are having from these. If you haven't registered for a time yet, go to emilyosmond.com/free where you’ll find the link PLUS my Instagram Personality Quiz! Let’s connect on Instagram @emilyosmond

Joining me on the podcast today is Angela Henderson: a business coach for women, keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady growth and over all dedication. And in this episode, she shares the 7 Profit Pillars that underpin business success. I’m offering free online Instagram Strategy Classes - and I’m loving hearing the clarity you are having from these. If you haven't registered for a time yet, go to emilyosmond.com/free where you’ll find the link PLUS my Instagram Personality Quiz! Let’s connect on Instagram @emilyosmond

One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”. In this episode, I answer that question. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business, you’re going to want to register for my free online class - just go to www.emilyosmond.com/free and choose from one of the upcoming times. Follow me on Instagram and let me know you listen to the show! @emilyosmond

There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline. However, studies also link Instagram to anxiety and depression and even if it has been more minor in its effects, many of us have felt some not so positive feelings from our social media habits. So how can we as business owners, for whom social media is a crucial business tool, balance its use with our own mental health? As someone who is prone to feelings of anxiety and who has suffered from depression, I’ve learnt my own ways to protect myself and make social media use a more positive and productive experience - and today I want to share five of those with you. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business, you’re going to want to register for my free online class - just go to www.emilyosmond.com/free and choose from one of the upcoming times. Follow me on Instagram and let me know you listen to the show! @emilyosmond

Tune in to this discussion with Melanie Miller of The Profit Lovers as she explains what Australian government support packages are available for small business owners and sole traders during the Covid-19 pandemic. Please note: This episode was recorded on 14th April 2020. The contents do not constitute legal or financial advice, are not intended to be a substitute for legal or financial advice and should not be relied upon as such. You should seek legal, financial or other professional advice in relation to any particular matters you or your organisation may have. Resources mentioned: Register for Job Keeper payment here. Job Keeper information here. Information on Cash Flow Booster for Employers (this INCLUDES sole traders) here Accessing Early Super Payment here. State by State information here. Job Keeper + Code of Conduct for Commercial tenancy here. Episode 25: Grow your Profits from Melanie Miller - listen here.

Today’s guest carved out her career by always being “on” and working relentless hours. But when a serious health condition forced her to slow down, what happened next? And what did this mean for how she went on to design her life and business? Angela Ceberano is the founder of public relations agency Flourish PR, with a team of more than 10 and clients across Australia in the entertainment, lifestyle, property and tech spaces. But after Ange was diagnosed with life threatening pneumonia in 2017, after 15 years of being ‘always on’, she realised something had to give and set out to find a hobby that would force her to switch off and have some quality, 'me' time away from the office and away from her phone. It was here that she discovered her love of horse riding, which led her to her horse, 'Marco', who she credits for saving her soul. The experience inspired Angela to bring to life the first ever Australian made luxury equestrian-inspired candle range, Marco & Co. by Angela Ceberano. Now, she runs two successful businesses and is learning to master the idea of balance, living life after burnout. Let’s welcome Angela Ceberano to the show!

Right now, you might be wondering how you can adapt your business to thrive during the current Covid-19 pandemic. You may be mapping out ideas and making plans. But I want to show you how to start making sales sooner by validating your idea, and why selling before you create is the answer to success. In my online marketing coaching group The Modern Marketing Collective, many of our members are pivoting and creating new approaches to their business. Some are going from in person service offerings like photography and videography to offering online DIY consultations, retail owners are creating online stores and selling online for the first time, and others creating online programs to share their expertise in more scalable and far-reaching ways. So I put together a bonus Business Starter Toolkit for them, to help those brand new in business to get started sooner, and others who are pivoting to enjoy more success quicker. One of the lessons I’ve developed for my students is how to validate their offer - and I want to share some of the key takeaways with you in this episode. By the way if you want to turn your online marketing into a sales system for your business and get to your biggest months in revenue using strategic content and tactics that actually work, go to emilyosmond.com/free to register for my free online training. And if you want to learn how to turn your knowledge into an online program, create recurring revenue each month, and work from where you want, when you want, message me on Instagram @emilyosmond with “scalable” and I’ll ask you some specific questions to work out if my high level program, Scalable, is the right fit for you.