The Emily Osmond Show

Has the idea of selling your business ever crossed your mind - but you aren’t sure how to go about it or where to start? Or perhaps you’ve long been thinking about putting your business up for sale - and would love to hear from someone with first hand experience. In today’s episode, I’m joined by the incredible personal branding photographer, Prue Aja. Prue has photographed some of Australia’s most famous and most loved people. Chances are you have seen some of Prue’s work. But what you might not realise is before Prue became the photographer she is today, she ran a successful children’s party business. Now, Prue is sharing the process of selling her small business, what she wished she’d known from the start and her biggest advice for others. And make sure you listen to the end because I ask Prue about her daily practices and her ritual that helps her achieve big success in her life and business. Connect with Prue Aja at prueaja.com and on Instagram at @prue_aja_photography. Join the free online Instagram strategy class at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.

Something that can trip a lot of people up and hold them back from getting started with creating and launching their online course or membership is how to price it. In today’s episode, let’s explore how to come up with a price for your program - and why I say at the end of the day you just need to pick a number and go for it! This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on launching. I teach everything I’ve learnt in growing my membership program over the past (almost!) two years to create a multiple six figure revenue stream in my business. To find out if your idea could work for an online program that can scale and to find out if Scalable could be the best fit for you to learn how to grow your program, send me a message on Instagram @emilyosmond and mention ‘Scalable’. To join The Modern Marketing Collective before the price doubles on 1st July 2020, click here.

If you’re thinking about creating an online program, one of the key decisions to make is what format you’ll choose. The two most common options are a course or an online membership. Let’s explore what the key differences are between the two and which once could be the best fit for you. This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on launching. I teach everything I’ve learnt in growing my membership program over the past (almost!) two years to create a multiple six figure revenue stream in my business. To find out if your idea could work for an online program that can scale, send me a message on Instagram @emilyosmond and mention ‘Scalable’.

I am recording this episode in light of George Floyd's murder and the ensuing much-needed and long overdue rise of conversations about racism. I acknowledge my failure and I recognise that in my lack of action to be anti-racist, and my ignorance, I've been complicit. I am sorry. I believe that if we want to build our platforms, and in doing so be leaders, we don’t get to choose to sit out when it doesn’t suit us. We can’t have it both ways. And by staying silent, whether it's because we are worried about saying the wrong thing, believe it has nothing to do with us or don’t want to offend people who don’t agree, we are propping up the systematic injustice that prevails. In the words of Desmond Tutu - "if you are neutral in situations of injustice, you are choosing the side of the oppressor". I know I have a lifetime of learning ahead and that this learning is urgent. Here are some people and resources that are already teaching me a lot: Business educator Rachel Rodgers' Instagram Live - later shared as an IGTV (click here for the link) about creating safe spaces online for Black people and true allyship. This Instagram post (click here for the link) written by anti-racism educator Monique Melton about an alternative approach to sharing a black square on our social media - i.e. sharing the voices of Black people. 10 Steps To Non-Optical Allyship (click here to read) by writer Mireille Cassandra Harper, shared with permission on Vogue. This article from ABC News Australia "Australia had its own George Floyd moment, only it passed without international outrage" (click here for the link) This blog post: Being Actively Anti-Racist by The Equality Institute (click here for the link). Within this blog post are lists of books, podcasts, activists, petitions and organisations that I'll be reading, listening to, signing, donating to and supporting. I commit to making my business safe for all people and to practicing true allyship; to doing the work, listening to and amplifying the voices of Black people, donating, calling out inaction and injustice, and educating myself to make this a reality. I welcome conversation and correction. With humility, Emily

If you’re wanting to build a community, show up more online, and go bigger in your own unique way, but something’s holding you back, this is the episode for you! My guest is Erika Cramer, The Queen of Confidence -  an international confidence coach and the host of The Confidence Chronicles podcast. The Cardi B of the personal development world, Erika is a full-flavoured, spicy inspirational speaker, with a large dose of heart and humour. After surviving many traumatic experiences, from childhood sexual abuse, being in and out of the foster care system, car accidents and a whole lot of loss, Erika is a beaming and beautiful example of how you can heal your personal story to transform trauma into triumph. Grab a notebook because when Erika starts talking, there are a whole lot of learnings for all of us! The episode is brought to you by my upcoming live training! You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without relying on big crazy launches. AKA… I believe this is the cruisiest way to run a business, which is what I’m all about! Go to emilyosmond.com/scale to choose a time and join me for the free Live workshop running in June! Connect with Erika on Instagram at @thequeenofconfidence, listen to her podcast The Confidence Chronicles and visit her website at thequeenofconfidence.com. Register for the LIVE training: The 5 Phases of Scaling an Online Program: emilyosmond.com/scale Join the free online Instagram class at emilyosmond.com/free Follow Emily on Instagram @emilyosmond

It’s been almost two years since I took my business online and created my membership, The Modern Marketing Collective. And boy, have I learnt a LOT! But my biggest regret? That I didn’t take the plunge and do it sooner. In today’s episode we’ll explore the undeniable benefits - including some unexpected ones - of creating an online program from your knowledge and skills, and why doing this could just be your best decision yet! This episode is brought to you by my NEW free training I’m hosting on the 9th, 10th and 11th of June, where you’ll learn the 5 Phases of Scaling an Online Program, even if you’re starting with a teeny tiny audience and know nothing about the online world - because that was me too! These are the strategies tried and tested in my business - and used by me today to run a very cruisy business, that is very low stress, and lots of fun. But you do need to register to attend the training Live - so go to emilyosmond.com/scale and choose your time to join me live, learn and ask your questions. Register for the LIVE training: The 5 Phases of Scaling an Online Program: emilyosmond.com/scale Join the free online Instagram class at emilyosmond.com/free Follow Emily on Instagram @emilyosmond.

If you are either looking to create an online program or you have an online program that you now want to grow, my upcoming live workshop is perfect for you. You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without constantly launching. Go to emilyosmond.com/scale to choose a time and join me for the free online workshop. Today’s guest is one of the “OG’s” in her industry. And if like me until recently, you don’t know what that means, let me save you Googling “what does OG mean”. It stands for “original” - and in this case I’m talking about being the first on the market when it comes to the exercise form of barre, here in Australia. As founder of both Barre Body and Bende, Emma Seibold is something of a force of nature. With the first Barre Body studio opening in Melbourne in February 2012, the business has grown to eight studios across Australia as well as a very popular online studio, Barre Body Online, with hundreds of on-demand workouts. So how exactly did Emma make this happen, which marketing strategies have paid off both in the earlier days and now, what was the combination of events that almost brought things crashing down, how has Emma dealt with more competitors coming to the marketplace, what advice does she have for other studio owners and small businesses and how has Covid-19 impacted her business? We discuss all this and more in this jam-packed episode. Where to find Emma and Barre Body: Barre Body Website: https://barrebody.com.au Barre Body Instagram: @barrebody Emma's Instagram: @emmaseibold_ Register for my class to learn the Six Steps to Start & Scale your Online Program - without a big audience or relying on launches emilyosmond.com/scale Join the free online Instagram strategy class at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.

As business owners, we’re always trying to work out how to grow faster and how to have bigger results. But in doing so, we can find ourselves going around in circles, trying different strategies - often never properly, before moving on to the next. So what is the answer to supercharging your results? Today, I’m sharing the experiment that doubled my sales in just one month! Register for my class to learn the Six Steps to Start & Scale your Online Program - without a big audience or relying on launches emilyosmond.com/scale Join the free online Instagram class at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.

Just recently, my fiancé Koden joined me to be interviewed on a podcast called The Love Club, which is hosted by Kate Robinson. As a student inside both of my programs, Kate learnt how to book out her wedding photography services through The Modern Marketing Collective and now as a student inside my high level program Scalable, Kate is scaling her business with her online program, The Love Club, which is the go-to place for couples to supercharge their relationship and become incredible partners, for life. Kate asked Koden and myself onto her podcast to discuss our relationship along with what it’s like with one of us being more in the public realm (me!) than the other (Koden - who doesn’t have Instagram). She called the episode “How opposite personalities and driven and independent spirits work together”... which sums us and our relationship up well! We had lots of fun chatting with Kate and as Koden’s podcast debut, I think he did pretty well! If you like hearing from both of us, let me know in a review and I’ll bring Koden back onto the show for another session! Now follow Kate on Instagram at @theloveclubpodcast, search “The Love Club Podcast” for some great interviews with other couples, and enjoy this discussion with me and Koden! Join my free online Instagram class at emilyosmond.com/free Go to emilyosmond.com/scalable to learn more about my high level program Connect with me on Instagram @emilyosmond

Competing on price is a battle to the bottom. None of us want to be there! But what if you keep hearing from your audience that they want a reasonable price when it comes to your services or products? And what if your key selling point right now is that you’re ‘affordable’? Yet, you’re still not making many sales or booking work? We need to turn this belief of affordability being a selling point around - fast! Tune in to learn how. Join the free online Instagram class at emilyosmond.com/free Let’s connect on Instagram @emilyosmond.