At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing?

Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media yet because they haven’t launched their business.

The truth is, you can’t afford to not start your social media before you launch your business. The issue is that some small business owners equate the moment their website is finished and goes live into the world as the moment their business launches, and they expect an influx of enquiries and orders. But the trap they fall into is not building an audience that cares about what they have to offer first.

Tune in to learn four ways to use your social media in the lead up to your business launch.

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Four Tips For Starting Your Social Media Before You Launch Your Business