The Emily Osmond Show

Join me as I share the learnings, challenges and wins I’ve had during March 2020. I discuss how Covid-19 has impacted my business, what I’m focussing on, and the mindset shift that’s helping me right now. Click the link in my Instagram bio @emilyosmond to register for the free online Instagram Workshop where you'll learn  how to power your holistic online marketing strategy using the power of Instagram.

It’s true that other people’s success can sometimes bring out some not so positive feelings in us. I’ve certainly got stuck for far too long in anxiety and low self confidence after comparing myself to others. And even with the support of friends who remind us we shouldn’t compare ourselves to others, and that we are doing great, it can be hard to snap out of these feelings. BUT what if other people’s results didn’t impact how we feel about ourselves? And what if they actually helped us to achieve greater things too? In this episode we’ll explore how to rethink comparison and competition.   Connect with me on Instagram @emilyosmond Enjoy my free resources at emilyosmond.com/free

Welcome back to the show. I hope you’re holding up ok. If you haven’t, I encourage you to go back and listen to Episode 38: Navigating Covid-19 as small business owners for some strategies and approaches that we can use to navigate this time. I’m also sharing some tips and resources on my Instagram feed and Stories so come over and follow me @emilyosmond and don’t hesitate to reach out via message if you’d like me cover any questions you have. Today I’m bringing you a conversation that was recorded a couple of months ago, with Australian designer Anna Thompson of Anna Campbell. You have no doubt, whether you’ve realised or not, seen Anna’s wedding dress designs on your Instagram feed, in magazines and worn by someone you know. Anna and I actually went to the same school, but in different years, but it wasn’t until a few years later that we first properly met. I had not long started my business, and I was consulting to a venue for their marketing. We wanted to increase the brand’s wedding bookings and so I contacted Anna’s team to pitch an idea: for Anna to photograph her latest collection at the venue, and be the guest of an ‘in conversation’ evening. To my delight she said yes, and I revelled in spending the day with this very down to earth, kind and humble soul. We’ve since reconnected and I knew Anna was someone who would bring so much insight to this show. Launching the Anna Campbell brand at the age of 19, as you’ll hear in this conversation, there have been many evolutions and twists and turns. Today, with world wide stockists, dozens of accolades to her name and media features, it’s the unwavering resilience that is truly at the essence of the Anna Campbell brand. I'm thrilled to have had the opportunity to sit down with Anna in her Brunswick headquarters, with her team working away around us, to talk about all things creating Anna Campbell. Anna can be found here: Website | Instagram | Pinterest ---- Join The Modern Marketing Collective and learn how to market your business online. Enrol in Scalable to create, launch and scale an online membership. Connect with me on Instagram @emilyosmond Enjoy my freebies at emilyosmond.com/free

It’s time to quit waiting for permission. I know I’m guilty of looking around to check what others are doing before acting myself. Of holding back and waiting for others to go first to give me permission. Which can mean I sit on decisions spending so long trying to figure out what the right approach is based on others’ actions and opinions. And get stuck there swinging back and forth between options. But that’s not leadership. And not trusting myself. That’s not giving myself credit for my own unique beliefs, ideas and gut feelings. AND that’s assuming that others know the ‘right way’, when really there is none. There is no right way. “I spend an insane amount of time wondering if I’m doing it right. At some point I just remind myself that I’m doing my best. That is enough.” We need to tune into what we believe is the best approach. And take action even though we fear getting it wrong. Because the thing is, we will make mistakes. Some people aren’t going to like what we say or stand for or do. They will think it, they will say it, they will tell others, and they will tell us. But that’s the trade off standing up, taking action and being a leader. What decision do you need to make today? Give yourself permission to stop holding back, waiting and believing that others know best. You have the answers. Trust yourself, back yourself and commit to action.   Join The Modern Marketing Collective and learn how to market your business online. Enrol in Scalable to create, launch and scale an online membership. Connect with me on Instagram @emilyosmond Enjoy my freebies at emilyosmond.com/free  

I recently saw someone write in a Facebook Group, “no one is going to be buying right now so I'm going to stop everything”. What that signals to me is her own mindset and her own belief rather than necessarily the reality. The fact that she is just going to stop all of her marketing, stop selling and close down her business because she believes that no one is going to buy from her right now. It is actually up to your customers whether they buy from you right now or not. Don’t make that decision for them and don't shortchange yourself by assuming that no one is going to buy from your business right now. I understand that day by day and almost hour by hour, there are measures being put in place by the federal, state and territory governments, which means that some businesses do need to close down. But if that's not you, then don't just decide you're going to stop serving and stop selling. I understand that perhaps you have a sense of guilt or shame around marketing and making offers and selling right now. Let me make a point here: you can profit through this and that's very different to profiting from this. And so just know that it's okay for you to keep making money right now. Even if other people are struggling, it's okay. And in fact, the economy needs us to keep marketing and to keep selling and to keep that money changing hands and to give our customers a reason to spend. In this episode I share some approaches that we can be using to navigate during this time. Join The Modern Marketing Collective and learn how to market your business online. Enrol in Scalable to create, launch and scale an online membership. Connect with me on Instagram @emilyosmond Enjoy my freebies at emilyosmond.com/free

Join me as I share the learnings, challenges and results I’ve had during February 2020. I discuss how much I spent - and why - to attend a business retreat, what mindset challenges I’m working on, what my business has brought in this year so far and from what, plus where I’m investing my money. Go to emilyosmond.com/free to join my free Instagram training. And connect with me on Instagram @emilyosmond. Support the show: Write me a review & I’ll give you a shoutout in a future episode Subscribe so that you don’t miss an episode Screenshot as you listen, share to your social media & tag me @emilyosmond so I can repost.

I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria. Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019. In the last financial year, Naomi experienced a 35% increase in her PT income, implemented strategies to improve the ease and profitability of her business, while creating more time for herself, other projects and her family. With a philosophy that total fitness is physical, social, emotional and mental, Naomi aims to create non-competitive environments where women of all fitness levels can come and exercise for the physiological benefits, the chance to connect with other people, improve mental clarity and positive thinking, and build confidence. Go to emilyosmond.com/retreat to join the waitlist for this year’s business retreat which is on from the 2nd to 4th October in Trentham, Victoria and connect with Naomi at @be_inyourelement on Instagram and at beinyourelement.com.au. Now let’s bring on Naomi Irvin!

There is a lot of confusion and mistruths about marketing out there!  In fact, I was speaking at an event about Instagram just recently and one of the attendees put up her hand. She said that she feels overwhelmed by trying to keep on top of Instagram. So I asked her: “how often do you think you should be posting?" Her response? She said that just a few months ago at another Instagram training that was told she “must post on Instagram 3-5 times a DAY if she wants to succeed”. No wonder she was overwhelmed! So in today’s episode, let’s set the record straight about what you should be focusing on for your Instagram - and what advice you can forget as we cover the biggest trends and strategies for your Instagram marketing in 2020. Register for my free training where you’ll learn the 5 Step System to grow your business using Instagram - instead of wasting time on there! - at emilyosmond.com/free. And send me a message on Instagram @emilyosmond to ask me a question for an upcoming Q&A episode!

Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business. Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business that truly fulfills them. So listen in to find out the biggest mistakes that people make when it comes to PR, what small businesses need to have in place before they start pitching to the media, how and what exactly to pitch along with the art of the follow up. Plus, we’ll explore how you can maximise PR coverage after you’ve secured it. This episode is brought to you by my free online Instagram training where I share the 5 must-haves for an Instagram strategy that connects and converts. Register now at emilyosmond.com/free.

In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation. I also have a free Instagram class where I teach the 5 Step Instagram Sales System to help you grow your business using Instagram, without sharing endless content or needing thousands of followers to get there. Go to emilyosmond.com/free to register now.