Keeping things simple can be a real headache when it comes to marketing. What’s up with that? Seeking answers, we turn to Gurvinder Sahni, CMO of Persistent Systems. In this episode of Revenue Makers, Gurvinder shares how he cuts through the noise to deliver powerful, straightforward campaigns that drive results. You'll also hear about his Shark Tank-inspired approach to tech investments and his perspective on why balancing brand and growth is crucial for sustained success. So if you’re interested in uncovering the importance of simplicity in marketing, gaining insights on how to avoid the martech trap, and learning how to use AI to stay ahead of the curve, this episode is for you. In this episode, you’ll learn:Why simplicity is the cornerstone of effective marketing campaigns.Strategies for avoiding the martech trap and ensuring technology delivers value.The proper way to make the most of AI within marketing teams.Jump into the conversation:01:48 Simplicity in marketing.05:15 The martech trap.09:51 How to make strategic tech investments.14:59 Experiments with generative AI.

Is ABM the sum total of paid media? Not quite, but it’s a vital part of the strategy that can’t be overlooked. In this episode of Revenue Makers, hosts Saima Rashid and Adam Kaiser turn the spotlight on digital media’s role in Account-Based Marketing (ABM). They clear up the misconceptions and discuss effective tactics that can take your campaigns to the next level.Tune in for practical tips on using predictive technology, intent data, and technographics for successful ABM strategies.In this episode, you’ll learn:How to use intent data to enhance your paid media targeting and improve conversion rates.Why defining your Ideal Customer Profile (ICP) is crucial before launching any ABM campaign.How to effectively measure the impact of your paid media campaigns by tracking engagement metrics.Jump into the conversation:02:40: ABM as a company-wide strategy.06:15: Getting granular with targeting.12:47 Effective Use of ABM Channels.14:14 Advanced targeting strategies.26:19 Measuring success in paid media.

B2B marketing is no longer just about chasing leads and closing deals. It’s about creating unforgettable experiences that resonate long after the pitch. In this episode, Tom Stein, CEO and Founder of Stein, reveals the transformative strategies high-achieving B2B businesses are deploying to dominate their markets. You’ll discover why investing in creativity, unifying brand and demand, and focusing on customer experience are critical to massive revenue growth. Plus, hear about the groundbreaking documentary Everybody's Business and its mission to elevate B2B marketing on the main stage at Cannes. That’s right! We’re going Hollywood in this episode!Tune in to learn how you can leave a trillion dollars of enterprise value on the table – or join the ranks of leaders who seize it. In this episode, you’ll learn:How investing in creativity can significantly elevate your B2B brand and lead to increased revenue. And we back that up with successful case studies and examples of real-world impact.Why unifying brand and demand teams can result in a 200% increase in marketing-generated revenue.The importance of incrementality testing to justify budget allocation towards brand investment. Find out how top companies have effectively used this strategy to drive growth.Jump into the conversation:07:43 Unexpected festival experience solidifies B2B relevance.15:24 Mimi Turner promotes simple, creative strategies for B2B.16:17 LinkedIn event showcased power of brand demand.21:04 BDX creates dynamic omnichannel brand experiences.23:15 Top B2B brands leaving $1 trillion value.29:32 B2B not just business-to-business anymore.External Resources:New BDX Playbook - Unifying Brand and Demand - https://www.steinias.com/original-thinking/news/new-bdx-playbook-unifying-brand-and-demand/Everybody's Business Documentary - https://www.youtube.com/watch?v=pDXZ5pJ6Ka0

Jacco van der Kooij, founder of Winning by Design, brings his expertise in intelligent growth strategies to the forefront. He challenges the outdated growth-at-all-costs mentality, advocating for sustainable practices that prioritize recurring impact for customers. The discussion delves into essential customer targeting metrics, the evolving dynamics of SaaS sales influenced by AI, and the need for sales professionals to adapt to informed buyers. Jacco emphasizes the importance of creating value-driven interactions to foster genuine relationships in a rapidly changing landscape.

Christine Polewarczyk, SVP of Product Marketing and Research at PathFactory, shares her expertise on data-driven content marketing. She discusses revolutionizing your content strategy through intelligent operations and AI insights. Learn about the critical importance of content metadata and the four phases of content lifecycle management. Christine also emphasizes the need for tracking engagement data to refine personalization and improve business outcomes. Her roadmap reveals how adapting to technology can give you a competitive edge in the marketing landscape.

Bryan Bayless, VP of Revenue Center of Excellence at Gong, shares AI strategies for revenue growth. Topics include leveraging data for sales messaging accuracy, establishing a Center of Excellence for uniform data utilization, and using AI to automate tasks for revenue growth.

Aaron Ross, author of 'Predictable Revenue,' discusses evolving outbound strategies, specialization in sales, and the importance of trust and authenticity in driving sustainable revenue. He emphasizes embracing the unknown, entrepreneurship mindset, and standing out amidst competition and AI challenges.

AI isn't just a buzzword. It's a game-changer that can revolutionize how your sales and marketing teams operate.In this powerhouse episode, Randy Littleson, CMO of Salesloft, unveils how AI is reshaping the landscape of revenue generation. From transitioning to a multi-product company to integrating cutting-edge technology without sacrificing user experience, Randy lays down precisely how Salesloft thinks about AI. Randy also delves into the human aspect, emphasizing the importance of transparent communication—a lesson he learned during various mergers and acquisitions. especially during mergers and acquisitions, and the need for patience and vision during transformation processes. His real-life anecdotes stressing the need for patience and vision during moments of transformation are a goldmine for any high-achieving revenue leader.Get ready to elevate your revenue game and be inspired by proven strategies that redefine what’s possible in sales and marketing. In this episode, you’ll learn:How embracing AI as a collaborative tool can elevate sales and marketing efforts, automate mundane tasks, and drive predictable revenue performance.Why transparent communication and integration planning are crucial for successful mergers and acquisitions.The importance of cultivating patience and maintaining a long-term vision while navigating new business opportunities.Jump into the conversation:10:33 Drift becomes a Salesloft product.13:24 Effective communication and transparency ensure consistent messaging.18:15 Collaboration is critical for ongoing campaign success.26:38 Leveraging AI to streamline and prioritize tasks.

Andela CMO Kelly Wenzel discusses revitalizing a neglected website, aligning sales and marketing, and building trust. She emphasizes the importance of clear visions, teamwork, and transparency to achieve extraordinary results amidst challenging tech landscapes and economic pressures.

Join Anthony Kennada, Founder of Audience Plus, as he discusses why B2B brands should transform into media brands. Topics include leveraging first-party data for personalized content, mastering video production, and the benefits of treating B2B brands as media companies. Learn how to enhance subscriber engagement, overcome CMS challenges, and make efficient marketing investments for deeper customer connections.