Proving ROI, maximizing impact with limited budgets, and staying ahead of industry trends—these are just a few of the common struggles faced by Chief Marketing Officers. Having been a CMO herself, Heidi Melin now helps others tackle these challenges head-on.

Heidi Melin is a Senior Operating Advisor at Hellman & Friedman, where she guides marketing leaders across B2B and B2C companies. In this replay episode, she shares strategies for aligning with sales teams, building a quality pipeline, and leveraging AI to enhance productivity.

In this episode, you’ll learn:

• How to build trust and alignment between marketing and sales teams
• The evolving role of marketing in revenue strategy
• A more effective way to think about attribution and closed-won deals

Jump into the conversation:

(00:00) Introducing Heidi Melin

(02:10) Advising CMOs at Hellman & Friedman

(08:08) The biggest challenges CMOs face today

(11:30) CMOs stepping up to own the long-term pipeline

(16:28) Aligning sales and marketing teams on the revenue process

(19:48) What makes a good CMO?

(22:12) Enhance productivity with AI

(25:21) How to think about attribution