Believe it or not, an effective ABM campaign only needs five steps.

In this episode of Revenue Makers, we break down the essential steps in 6sense’s Account-Based Marketing (ABM) framework. It starts with selecting target accounts within your ICP, understanding their position in the buyer’s journey, and then crafting tailored outreach. In our own campaign, we put these steps to the test, adding a dose of creativity, nostalgia, and humor to stand out.

Ready to take your ABM campaigns to the next level? Here’s your roadmap.

In this episode, you’ll learn:

The five essential steps for ABM success

How a creative ABM campaign can make your brand stand out

Key metrics for measuring awareness and intent

Jump into the conversation:

(00:00) Five steps for successful ABM campaigns

(02:46) Step 1: Select the best accounts with technographics

(06:50) Step 2: Understand customer intent

(09:59) Step 3: Get creative in engaging customers

(15:29) Step 4: Collaborate with sales

(17:39) Step 5: Track metrics that matter

Resources:

6sense’s Dump Your Data Vendor ABM Campaign - https://dumpyourdatavendor.com/

RevCity Community - https://revcity.6sense.com/